Archives for January 7, 2013

DIMA 2013 keynote speaker Janine Warner explains how to build your online reputation

In the Internet age, by the time you meet someone in real life, it’s too late to make a good first impression. They already know who you are: like it or not, your online reputation precedes you.

Whom do you want controlling that online identity? That’s an easy question – and by using the great suggestions offered by the DIMA 2013 Keynote Luncheon speaker Janine Warner, successfully building the online image you want isn’t all that hard either.

One of the most important steps is knowing what’s being said about you and your business by others. A great way to find out is by Googling yourself – often – and remembering to use not only regular Google searches, but also searching Google images, videos, and blogs.

Social media tools are the best path to building a good online reputation, but you don’t have to use them all – focus on the ones that make the most sense for you and your business. Use them to create positive posts. Be honest, be accurate, be consistent, and keep your online profile up to date, Warner said. She also suggested using multimedia – like video, audio and animation – to stand out from the crowd.

Always be careful what you say online, and avoid using sarcasm, because it will often be misinterpreted, Warner said. “Today we live in a world of fact checkers. Never post anything on the Internet that you wouldn’t want to see on the front page of the New York Times or have appear in a court case. Those things happen, and people are always surprised when email messages they thought were private came back to haunt them. Nothing is private online.”

If you do make a mistake, and say something you shouldn’t have online, own up to it, apologize and move on, she said.

“Practice social grooming,” Warner said. “The fastest way to trash your own online rep is to post negative things about other people; but the fastest way to build it is to compliment others: like them, share their posts, retweet them. Listen and respond thoughtfully. Answer questions and make introductions. Find influencers and opinion leaders who are talking about you in a positive way, and respond to them.”

How do you know who’s an influencer or an opinion leader? There is an easy, if imperfect, website called that measures a person’s online influence: basically, how popular you are in the world of social media. A perfect score is 100 (that’s what Justin Beiber has, while Barack Obama has a mere 99), but most people have a score under 20.

Many people worry about others saying negative things about them or their businesses; some go so far as to stay off social sites all together – but that’s a mistake, Warner said.

“Is your business on Yelp? It might be, even if you didn’t add it yourself; anyone can add any business to that site. Yelp gets a lot of controversy because it’s a place where people can criticize you. If someone is so frustrated with your company that they add it to Yelp just so they can complain about you, that’s a problem,” she said. “You need to take an active role.”

If someone does say something bad about you or your company online, she warned against getting so offended that you say something nasty back.

“How do you handle critical people? Don’t feed the trolls. If someone posts something bad on your page, you can delete it. If it’s on theirs, take a deep breath, step away from the computer and think about it. Your negative response makes things far worse than whatever they said about you. People are quick to criticize and slow to compliment, but if you have a good following and someone criticizes you, your friends will often come out of the woodwork to defend you. One negative comment can result in many, many positive ones,” she said. “You can post a positive response on your own blog, website, or page, and you may be amazed by how much support you get.  If you don’t, it’s okay to privately reach out to a few people you trust and ask them to say positive things they legitimately feel about you in response. The best defense is a good offense.”

Want more? Listen to an interview with Janine on the DIMAcast, or read an article featuring Janine in PMA magazine.


Fujifilm aims far-away focal lengths


How do you differentiate compact cameras from phones in this day and age? One sure answer is optical zooms longer than a mobile provides, so that, as Fujifilm says about its new flagship model, “no shot will be too far away again.”

Actually, most of the new models announced this week sport long zooms.

The flagship model is the HS50EXR, which Fuji claims has the world’s fastest autofocus speed in its class of just 0.05 seconds, thanks to a new ½-inch sensor with phase detection. The intelligent hybrid autofocus system automatically selects between phase detection autofocus or contrast autofocus in low light to ensure the optimal focus system is used for sharp, vibrant images, the company says. It also starts up in 0.5 seconds, and takes 0.5 seconds between shots. It’s burst mode takes 11fps at full resolution for 5 frames, or 5.5fps continuously. “Combined, these technologies mean that you will never miss that crucial shot, no matter how fast your subject is moving,” Fujifilm adds. Billed as an alternative to expensive SLRs, the HS50’s manual zoom lens for ranges 42x from 24-1000mm with optical image stabilization. The camera also has a 3-inch tilting LCD, and will sell for $560.

The FinePix SL1000 is a 16-megapixel model with a 50x zoom lens. It has a second zoom lever on the side of the lens barrel, optical image stabilization, and an aperture of F2.9-5.6. The lens has 17 elements in 12 groups, and combines aspherical and ED elements for reduced aberration and superior image quality, Fujifilm says. It has a 3-inch tilting LCD, and $400.

Two other long-zoom models, the 40x S8200 for $300 and the 42x S8300 for $310, have more compact designs, yet still provide optical image stabilization, 16MP resolution, and a 3-inch LCD.

The FinePix T550 is a “slim and stylish camera,” Fujifilm says, with a 12x long zoom lens  with optical image stabilization. It has a 16MP sensor, 3-inch LCD, and the autofocus is 20 percent faster than the previous model, the company says. It’s $160.

Also new is the latest in the rugged XP Series, the FinePix XP60. The 16-megapixel camera has a 5x lens, and is waterproof to 20ft. The $200 unit captures “high speed for real life,” the company says, with 10 fps continuous shooting at full resolution for 10 frames or 60fps for 70 frames at reduced resolution. Also, a new motion panorama mode creates a 360º shot when the user spins around in a circle.

More information is here.

DIMA elects new board; Josh Litwin elected President

Josh Litwin of Memento Press was elected President of DIMA for 2013-2014

The Digital Imaging Marketing Association (DIMA), a member association of PMA, elected 2013-2014 officers at the DIMA Keynote Luncheon held January 7, 2013, during the DIMA 2013 Conference in Las Vegas, Nev.

Josh Litwin of Memento Press Inc., San Francisco, Calif., was elected President. Other officers include President-Elect Mark Zucker, Zookbinders Inc.; First Vice President Glynn Lavender, Creative Photo Workshops; Second Vice President Jirair Christianian, Mike’s Camera Inc., Director-at-Large Phil Gresham, Fotofast; Immediate Past President Lee Varis, Varis PhotoMedia; and Secretary/Executive Director Jim Esp, PMA.

The trustees are Gabe Cano, Specialty Color Services; Mark R. Comon, Paul’s Photo Inc.; John M. Lacagnina, ColorCentric Corp.; Ibarionex Perello, Ibarionex Photography; Erin Manning, The Whole Picture; Ellen Rowan, Interactive Strategy; Greg Dyro, Warner Bros Lab; and Bruce Waterman, Blurb.

Erin Manning explains how to create a powerful marketing video at DIMA 2013, PSPA/SPAA 2013 Conferences

By Chris Lydle, Chris’ Camera Center

Erin Manning’s Creating a Powerful Marketing Video

Erin Manning presents tips and tricks — like using a reflector — for making your own marketing video

It all started in 2005 with one video, when Manning wanted to explore her skills in front of the camera. She’d modeled a bit, took a “bootleg TV” hosting course, and spent time on camera with the Home Shopping Network. The crazy schedules on HSN trained her about thinking on her feet. Making her own show as “The Gadget Girl” on Tech-Link TV helped get her picked up by the DIY network.

As she wrote educational books and DVDs she found that YouTube videos were a great promotional tool.

Manning, a DIMA Board Member and frequent presenter at PMA conferences, shared a non-stop retinue of both major techniques and small tips with a rapt audience.

She named names for such diverse tools as teleprompter apps and “Singer’s Saving Grace,” to keep the voice working.

She showed why each of six editing tools had its proponents.

With video now accounting for 51 percent of all Internet traffic and projected to hit 90 percent by 2015, we’ve got to use it as a marketing tool. Shoppers who see a video on a product page are 144 percent more likely to add that product to the shopping cart, so the costs are well justified.

Rather than hosting videos on your own site, she stressed the importance of sharing on YouTube and Vimeo, which will make the various size versions to deliver the right size content to the viewer’s device.

This reviewer learned more in her session than in two years of trying it himself, from making your own channel to outfitting a minimalist studio.

An interview with Erin Manning is on the DIMAcast and her support materials will be on the site at $$$$,

Listen, watch, emulate and especially heed Manning’s closing comment: “Social media came along at just the right time so I could do it FOR FREE!

Here are some other points and tips from Erin about making your own video:

  • Decide what your goals are for the video. Know who your audience is? Determine your unique selling point and develop visual identity.
  • In your video, set up a problem and provide a solution.
  • Apps like Teleprompt+ or sites like can help keep your eye on the camera for greater engagement.
  • Have good posture and don’t lilt up at the end of your sentences, because they will sound like questions.
  • Bring your energy level up about 25 percent whenever in front of the camera.
  • Enunciate and be articulate. Practice “puffer fish” to relax your facial muscles.
  • Look your best. Get a manicure if your product closeup will include hands. Smile, but only after ensuring there is no spinach in your teeth. Use Vaseline or Colgate Simple White so your lips don’t stick to your teeth. Your wardrobe should be appropriate. Don’t wear anything distracting, and pay attention to your background
  • A good mike is important – sound really matters. Choose location with good sound in mind.






Tweeting about DIMA, PSPA/SPAA and PMA@CES? Use these hashtags

Hi folks! Several people have been tweeting about the DIMA 2013 and PSPA/SPAA 2013 Conferences and 2013 PMA@CES. If you want to tweet or follow what’s happening this week on Twitter, please use these hashtags: #DIMA2013, #PSPA2013, #SPAA2013, and PMA_CES. And be sure to follow us: @PMA_Intl.