By Tina Meskimen, Visual Image Photography
DIMA 2013 and PSPA/SPAA 2013 Conferences speaker Georgia McCabe of Brownstein & McCabe Associates, brings a wealth of experience and knowledge to the subject of social media as a tool for businesses of all types and sizes. With 900 million Facebook and 200 million Twitter customers, social media has become an important vehicle in reaching a targeted audience quickly. Unlike traditional marketing, social media is inbound (two way) and can provide instant feedback whereas traditional static media can not. Here’s a look at some of the information she presented at her four-part Social Media Bootcamp:
Part 1: Why you need Social Media, focused on reasons for using social media and ways to make it work for you. While it may take a few months to see results, the use of this media needs to be about conversations between you and your customers and building their trust and loyalty. Brand loyalty is accomplished by offering information to your customer, not about being everywhere. McCabe focused on ways to optimize FB, Twitter and Pinterest accounts for real results.
Part 2: Strategies for Finding (and Keeping) Superfans.
This session focused on reasons why you may be failing at social media. By choosing the most relevant channels, and defining your objectives you can reach fans that are relevant to your goals. Providing appropriate content, promotions and calls for action as well as rewarding fans who like and comment on your posts will help to build those important relationships.
Part 3: Developing your Tactical Social Media Plan for 2013.
From search engine optimization (SEO), blogging, and emailing, McCabe provided numerous tips and strategies to produce valuable content, and grow your list of subscribers. She also made suggestions on applications to use for finding relevant stories, writing headlines, running successful competitions, and creating attention-grabbing offers while sticking to a set marketing budget.
Part 4: Measuring, Adjusting and Celebrating Your Success
Social marketing should be customer centric. The business mission is to create better customer engagement, revenue generation and better customer service. McCabe described the roles of earned, owned and paid media and explained why it is important to set up listening channels. Listening to what customers are saying about you as well as your competitors will allow you to drive the direction of the conversations and ultimately impact your sales, marketing efforts and customer service record.