Now on the DIMAcast: Bill McCurry returns with money-making ideas, “almost live” from DIMA 2013

On this week’s DIMAcast, almost live from Las Vegas, discover new  ideas to put money in your pocket from the DIMA Marketing Idea Exchange with Bill McCurry. Listen in and hear how “Do It For Me” allows labs to increase revenues; helping customers curate their own images provides unique revenue opportunities; how a drunk’s mistake turned into a profitable new product. Learn how — with the same employees and equipment — you can double revenue, and much more.

This episode  is part one of two parts of the DIMA Marketing Idea Exchange led by McCurry last week in Las Vegas during the DIMA 2013 Conference. Listen here, or use the player below. You can also get a PDF transcript of the session at

About Jennifer Kruger

Jennifer Barr Kruger is Director of Communications for Photo Marketing Association International and Publisher of PMA magazine. In addition, Kruger is editor of PMA Newsline and PMA Newsline Weekly, and was previously the editor of several other industry publications. She is a contributor to both the DIMAcast ( and the Imaging Executive Podcast ( Kruger is a 2010 ADDY Award winner for podcasting. She joined PMA in 1994.