Art.com acquires photographer service Zenfolio

 

Online consumer retail site Art.com acquired Zenfolio, a platform for photographers seeking to sell their shots.

“Bringing Zenfolio into the Art.com family was very natural because of the synergy between the two companies in the wall décor space,” the company says. “Zenfolio provides a solution for photographers looking to sell their work online, and will allow us to capture an even larger portion of our customers’ ‘wall share.’”

Founded in 2006, Zenfolio’s subscription-based service provides “online photography presentation and sales solutions for professional photographers and enthusiasts.”

Zenfolio’s founder adds, “We are passionate about photography and believe that beautiful photographs should have an equally impressive viewing experience.”

Art.com says it has more than 12 million customers in 120 countries worldwide, and is the world’s largest online specialty retailer of high-quality wall art. The company was founded in 1998, and is headquartered in Emeryville, CA.

Art.com and Zenfolio will continue to operate as stand-alone sites.

 

About Paul Worthington

Paul Worthington is a journalist and consumer imaging consultant. He produces the annual Future Imaging Summit at PMA@CES, and writes for PMA Newsline and PMA Magazine, as well as other publications.

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