Archives for January 17, 2013

Lens adapter boosts mirrorless camera aperture


Got a bag of old lenses but want to try a new camera body? A new accessory will mount those large SLR lenses on small mirrorless models — and deliver an improved maximum aperture as well.

Manufacturer Metabones and optics developer Caldwell Photographics say their Speed Booster lens adapter will mount SLR lenses on mirrorless cameras — and deliver a full stop of increased aperture, which “allows for shallow depth-of-field and a lower ISO setting for decreased noise,” the companies say.

The adapter reduces focal length by 0.71x for a wider effective lens. The first $600 adapter mounts Canon EF lenses on Sony NEX bodies. Other options are in the works.

More information is here.


McCurry Marketing Idea Exchange #445 – January 17, 2013

Look after current customers

Catherine & Alan Logue, Hutt St Photos, Adelaide, Australia

Christmas and summer are at the same time in Australia – they’ve been suffering under record high heat, with country-wide average peaking at 104.5F early this month – and poor old Alan’s been sick with a severe viral infection, away from the store since early December.

Catherine decided to “look after the customers you have instead of spending big dollars getting new ones.” She explains:

We normally crank up our radio advertising in the last two weeks prior to Christmas and during January, which in Australia is our peak summer season. December is focused on Christmas celebrations and January is summer holiday time. Many businesses have their summer closure early in January, and the universities and schools are on holidays until February 1 [like the northern hemisphere’s June/July /August school break].

Our radio ads are pitched at the Baby Boomer generation. We use just one radio station for the commercials.

This year because Alan was not visible in store due to his illness, we decided to record a new ad playing on his absence:

“Christmas Enlargement Specials: Do you have a special photo that would look great on the wall? Or maybe would make a great gift for someone special? We have a great offer while the boss is away. I’m Catherine from Hutt St Photos, and we are giving you a gift. Our big enlargements are 50 percent off.

Bring in your negative or digital file and we will give you a half price gift. At Hutt St Photos, 186 Hutt St, we are the photo specialists making gifting easy.”

Our customers have really enjoyed the humour; normally Alan records our ads.

Send in those ideas

• Send your ideas to Your ideas are what power this exchange.

• Got a promotion that worked? Tell us about it. Got one that didn’t? Tell us about that, too, especially if you can tell us why it fizzled, what you learned from it, how it can be fixed.

• Got an idea generated by a staffer? Got something that’s exciting and/or motivating the crew? Doing something that’s bringing customers in, got customers buzzing, got them buying? Tell us.

• Don’t worry if you’re not the best writer; we’ll be happy to tidy things up for you.

• We’d appreciate getting pictures to help illustrate the ideas.

• Twice a week you’ll be seeing marketing ideas in PMA Newsline that will expand your horizons and grow your business.

• They’ll be coming through the McCurry Marketing Idea Exchange that is now distributed with PMA Newsline. Most issues will be ideas shared by you, our loyal readers.

• Occasionally, Bill McCurry will blog about a subject of industry significance.

• To make this work, you need to share a marketing idea.

• There are 444 archived editions of the McCurry Marketing Ideas Exchange, with more than 1,000 marketing ideas as a resource for you, at