Selling more high-priced products

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Every retailer wants to move more high-margin goods. But how can you best close the sale when more is on the line? Consultant Robert Moskowitz at Intuit’s business blog shares some top techniques for selling high-priced products.
Among them:

1. Play with price perception — and so make your high-priced product or service a little more accessible.

2. Contrast it with an even-higher priced item.

3. Offer incremental payments.

The full article with three more detailed tips is here.

 

About Paul Worthington

Paul Worthington is a journalist and consumer imaging consultant. He produces the annual Future Imaging Summit at PMA@CES, and writes for PMA Newsline and PMA Magazine, as well as other publications.