Every retailer wants to move more high-margin goods. But how can you best close the sale when more is on the line? Consultant Robert Moskowitz at Intuit’s business blog shares some top techniques for selling high-priced products.
1. Play with price perception — and so make your high-priced product or service a little more accessible.
2. Contrast it with an even-higher priced item.
3. Offer incremental payments.