Danish startup CloudCutout came to Las Vegas in January to learn if PMA 2015 attendees would be interested in their new automatic background removal technology. After discovering a significant need for better, less expensive green screen knockouts, particularly among school photographers, the founders decided to launch a professional green screen knockout service.
CloudCutout partner Jonas Pilgaard said his company’s knockout technology is based on mathematical formulas rather than color correction. This allows CloudCutout to detect small details, such as individual hairs, giving portraits a smoother and more natural look.
The service starts at 20 cents per image, and works on other backgrounds as well, including white and gray.