McCurry Marketing Idea Exchange #601 – May 19, 2015
Mark Comon, Paul’s Photo, Torrance, CA; http://www.paulsphoto.com & Brian Mundy, Octane Creative Media, Philips Ranch, CA; http://www.octanecreativemedia.com/
Tuesday, April 7 was First Tuesday at Paul’s Photo . . . actually at its Creative Photo Academy . . . and the band was groovin’. Band? At a photo class? Indeed. Not just any band, it was Brian Mundy’s Brewhouse Blues Band, and if you’ve been paying any kind of attention to these pages you’ll recognize Mundy’s name from his close association with DIMA and PMA. But, still, a band?
You see, Brian hardly needs an excuse to get the boys together to play, and the fact that he was a guest speaker at the Creative Photo Academy . . . well, it was a natural.
In fact, he says, there are a lot of creative people in the photo industry, people who have a strong musical bent along with their photographic knowledge. During the First Tuesday event, attendees were relating to the music, making a connection with the creative.
After the band’s set, Brian then segued into a presentation on his life behind the scenes of the digital imaging industry as part of the Academy’s Pro Talk series. Past pros making presentations have been many and varied in their specialities, providing insights and motivation for those taking part in the session.
Mark Comon says First Tuesday is the store’s art get-together, just like the First Friday art walks which are a big deal in some communities. Mark says if he doesn’t get 100 people to attend, he’ll be disappointed. And it’s not as if Brian’s going to be selling products; this is a community-building deal.
“It’s 100 percent about getting people to love photography.”
What a great way to get customers to hang out for an evening, a fun event, giving back to the community.
So, looking for a way to liven up the classes your store presents? Try bringing in a band.
What’s your idea?
We’ve given you hundreds and hundreds of marketing ideas, now it’s your turn.
- Got a promotion that worked? An idea generated by a staffer? Something that’s exciting and/or motivating the crew? Doing something that’s bringing customers in, got customers buzzing, got them buying? Tell us.
- We’d appreciate getting pictures to help illustrate the ideas.
- Send your ideas to editor@McCurryAssoc.com.
- Don’t worry if you’re not the best writer; we’ll be happy to tidy things up for you.
- And if you want to take a look at more than 1,000 marketing ideas, the archived editions of the McCurry Marketing Ideas Exchange are your resource: www.TinyURL.com/McCurryIdeas