About Jennifer Kruger

Jennifer Barr Kruger is Director of Communications for Photo Marketing Association International and Publisher of PMA magazine. In addition, Kruger is editor of PMA Newsline and PMA Newsline Weekly, and was previously the editor of several other industry publications. She is a contributor to both the DIMAcast (www.DIMAcast.com) and the Imaging Executive Podcast (www.imagingexecutive.com). Kruger is a 2010 ADDY Award winner for podcasting. She joined PMA in 1994.

PMA holding Strategic Retreat — please complete your survey now

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PMAlogo_CMYK_smallSomething exciting is happening next week! PMA is holding a Strategic Retreat near our offices in McLean, Virginia. We have invited about 25 people, representing all segments of our industry, from around the world, to take part in this two-day event, where we will be planning the new direction of the PMA. We will consider communication strategies; a new, consolidated website; and the “big picture,” which could include a new audience focus, new brand, new name, new events, new mission, and more.

We need your thoughts and opinions before this meeting happens. Yesterday, in preparation for the Strategic Retreat, we sent out a survey to our entire membership, allowing everyone the opportunity to weigh in on what services and resources matter most, and what needs we can meet for our members going forward. Please be sure to complete your survey as soon as possible — no later than March 31 — so you can have a part in designing the new PMA. You can access the survey here: https://www.surveymonkey.com/s/pmamembersurvey

Your input is critical. With your guidance through the survey, and that of the industry leaders who will be taking part in the Strategic Retreat, we can rebuild PMA into the organization you need most.

Read tributes to PMA Australia’s Les Brener in Photo Counter

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les_brener_pmai_300dpiLast week, we shared the sad news of the passing of our friend Les Brener, who was so very instrumental in the foundation and growth of PMA Australia. Photo Counter has published tributes to Les — you can read them here:

http://www.photocounter.com.au/2015/industry-mourns-and-celebrates-les-brener/

http://www.photocounter.com.au/2015/a-great-man-les-brener-1931-2015/

 

MMIE 593: Discover these secrets

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MIME Logo PMANMcCurry Marketing Idea Exchange #593 – March 24, 2015

The purpose of the McCurry Marketing Ideas Exchange is to offer you marketing ideas your peers have tried and found

Photo courtesy of Patrik Goethe, unsplash.com

Photo courtesy of Patrik Goethe, unsplash.com

successful in generating new business. To make it even better, the ideas are offered to you for free, no cash involved. All we ask is reciprocity; if you’ve got an idea that worked, tell us.

But let’s back up, look at the big picture (we’re not talking 30-by-40 inches), and that’s advice on how to run a business. Go to your local book store (if one still exists in your town, ‘cause they’ve got the same problem we do with online sources) or library and peruse the business/management section. There are countless authors offering their secrets to success.

Let us save you a few bucks. Take just a few minutes and read “The best business advice from the last 30 years.

It’s a synopsis, an executive summary, along with a “lesson learned.” And if something sounds good, the author has thoughtfully provided the full reading list. But how about a teaser? Okay, there are seven categories:

1. Find your why.

2. Make the “work,” whatever it is, come first.

3. Plan. Do. Repeat.

4. Forget about “efficient.”

5. Tell a good story.

6. Change your expectations about creativity.

7. You’re irrational, and that’s okay.

So what’s your idea?

We’ve given you hundreds and hundreds of marketing ideas, now it’s your turn.

• Got a promotion that worked? An idea generated by a staffer? Something that’s exciting and/or motivating the crew? Doing something that’s bringing customers in, got customers buzzing, got them buying? Tell us.

• We’d appreciate getting pictures to help illustrate the ideas.

• Send your ideas to editor@McCurryAssoc.com.

• Don’t worry if you’re not the best writer; we’ll be happy to tidy things up for you.

• And if you want to take a look at more than 1,000 marketing ideas, the archived editions of the McCurry Marketing Ideas Exchange are your resource: www.TinyURL.com/McCurryIdeas

In memoriam: PMA Australia’s Les Brener

Les Brener and his wife, Jessica
Les Brener and his wife, Jessica

Les Brener and his wife, Jessica

PMA and the entire industry have lost a great friend: Les Brener, who served as the first Executive Director of PMA Australia, died on March 20.

“Les made so many contributions to the industry, and was vital to the establishment, growth and success of PMA Australia,” said PMA CEO Georgia McCabe. “We’d like to extend our condolences to his family, and his friends all over the world. He will be greatly missed.”

“He did so much to establish PMA in Australia that he will be remembered by many as ‘The Father’ of the organization in this country,” said Peter Rose. “He was a good man and passionate about the members and the organization he worked for.”

The funeral will be held Sunday, March 22 at 12 noon at the Macquarie Park Cemetery and Crematorium, North Ryde, NSW, Australia.

MMIE 592: Sales good, profit better (yes, we are back already)

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McCurry Marketing Idea Exchange #592 – March 17, 2015

MIME Logo PMANNOTE: Last week, we announced the MMIE would be going on a brief hiatus… and it was very, very brief! We’re already back. Did you miss us?

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The contents of this old leaflet still hold true.

We say thank you to Neil McBain, McBain Camera, Edmonton, Alberta, Canada, for sending us on a trip down memory lane. Neil’s dad, Ross, was digging through some of his old files and came across this piece of wisdom from the ‘50s. And doggone, it’s still worth reading! It was produced by a firm called Spencer & McMullen, a Canadian photo equipment distributor of the time:

“When a dealer gives away half his profit margin, he often overlooks the fact that he must make TWICE as many sales to come out with the same profit as ONE sale at full list.

“However, in order to make TWICE as many sales, he must carry more merchandise. More merchandise means greater investment. It means more shelf and storage space. It means more record keeping. It means more stock handling. It often means more sales clerks. And all that costs more money!

“Therefore – instead of two sales, it is certainly a fair estimate to say that it requires 2-1/2 to 3 sales at half-profit to come out with the same profit as one sale at full list.

“This is surely worth thinking about seriously. Many dealers would actually be better off at the end of the year if their sales volume were down a bit – but net profits were UP!

“This sounds like strange talk from a distributor whose business is to produce volume sales for the manufacturers he represents. But it’s not as paradoxical as it seems. When dealers focus on sales but forget profits the entire photo retail structure is weakened.

“The photo industry can prosper only when dealers are strong. And PROFIT is the strength-producing life blood of this or any industry. Focus on sales – but focus on PROFITS too!

Remember – there are 10 good reasons for being in business. No. 1 is PROFIT. (Nos. 2 to 10 ain’t worth a d**n!)

By the way, anyone know what “full list” means? Wink, wink.

(And Happy St. Patrick’s Day to all you leprechauns, especially in Savannah, Ga., and on Tybee Island.)

So what’s your idea?

We’ve given you hundreds and hundreds of marketing ideas, now it’s your turn.

• Got a promotion that worked? An idea generated by a staffer? Something that’s exciting and/or motivating the crew? Doing something that’s bringing customers in, got customers buzzing, got them buying? Tell us.

• We’d appreciate getting pictures to help illustrate the ideas.

• Send your ideas to editor@McCurryAssoc.com.

• Don’t worry if you’re not the best writer; we’ll be happy to tidy things up for you.

• And if you want to take a look at more than 1,000 marketing ideas, the archived editions of the McCurry Marketing Ideas Exchange are your resource: www.TinyURL.com/McCurryIdeas

MMIE 591: Add pros to your workshop base

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MIME Logo PMANMcCurry Marketing Idea Exchange #591 – March 10, 2015

Paul Atkins, Atkins Photo Lab, Kent Town, South Australia

***Note: The McCurry Marketing Idea Exchange is going on temporary hiatus after today’s installment. Be sure to keep an eye out for its return to PMA Newsline!***

While the home page for Atkins Photo Lab is a delight unto itself, it’s when you dig deeper and head into the workshop section where things take an interesting twist. Check out the workshops being offered for pros. Half of them are business oriented. “Making your business the best it can be through customer experience analysis.” “Gaining deep customer insights through interviews.”

Pro workshop with Kate Burns at Atkins Photo Lab.

Pro workshop with Kate Burns at Atkins Photo Lab.

“Financial Management and how to build a business of lasting value.”

Yes, there are more typical workshops, such as ones on album design, image libraries and Adobe Photoshop, but business?

Paul Atkins acknowledges his fortune in having Kate Burns as a partner and wife, a woman who’s a graphic designer with extensive business credentials. And the responses to her sessions go something like this from one pro photographer: “I thoroughly enjoyed the sessions yesterday and today by Kate. They were very helpful and have already inspired me to change some things in my business. Kate is a very motivating and engaging presenter . . . I would be especially keen to be part of a group that perhaps meet regularly with Kate as our coach/mentor.”

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Website capture shows some of the workshops Atkins offers.

Showing pros how to take better pictures is good, but helping them stay in business and continue to be your customers is better.

Atkins admits these business sessions aren’t as well attended as those for the non-pros and aspirational shooters but, hey, there are more non-pros than there are pros, right?

Atkins says these workshops are “an experiment in transition,” and he’s willing to give everything a go and “not be overly precious.”

Many people have the idea they can make money from their photography, he notes. His role is to help them up their game.

MMIE 590: Make a phone photo booth

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MIME Logo PMANMcCurry Marketing Idea Exchange #589 – March 3, 2015

Robert Bagliolid, Bell*Arte Camera, Hamilton, Ontario, Canada

What are you going to do when you’re the host for about 35 of your oldest friends? What can you do to add a bit of “fun” to the mix? For Robert Bagliolid, the answer is, listen to your wife. She said “photo booth.”

Most of Robert Bagliolid’s photo booth kit, shown by Bell*Arte Camera staffer Dave Groves.

Most of Robert Bagliolid’s photo booth kit, shown by Bell*Arte Camera staffer Dave Groves.

So Robert grabbed a few items from the ProMaster goodie bag – like a backdrop and some lights – and added in a couple of Canon WiFi printers, some silly hats, then set it up and waited to see what would happen.

The party-goers had a blast. What caught Robert’s attention was that, despite just about everyone having a digital camera, most of the guests were using their smartphones. In effect, Robert had created a smartphone photo booth. Hold the smartphone close to the printer and the phone’s pictures were printed instantly.

Aha!

Robert has now created a rentable photo booth for his customers, with all the equipment they’ll need (backdrops, lights, printers). All the party will need is the guests’ smartphones.

“It’s pretty simple,” says Robert. Punch in the printer code to the phone.

It’s all “a no brainer.”

Robert expects to rent the kit for $150 a day.

So what’s your idea?

We’ve given you hundreds and hundreds of marketing ideas, now it’s your turn.

• Got a promotion that worked? An idea generated by a staffer? Something that’s exciting and/or motivating the crew? Doing something that’s bringing customers in, got customers buzzing, got them buying? Tell us.

• We’d appreciate getting pictures to help illustrate the ideas.

• Send your ideas to editor@McCurryAssoc.com.

• Don’t worry if you’re not the best writer; we’ll be happy to tidy things up for you.

• And if you want to take a look at more than 1,000 marketing ideas, the archived editions of the McCurry Marketing Ideas Exchange are your resource: www.TinyURL.com/McCurryIdeas

 

On the PMA Podcast: TraDigital with Tim Whitley

Tim Whitley
You can morph traditional and digital for “TraDigital” success.
Have you been misled to believe traditional media is dead? That nobody watches TV anymore? That broadcast radio is off the air? That newspapers aren’t even used for birdcage liners anymore? That’s not what’s really happening.
Do you know how to use “old” media in the “new” economy? Bill McCurry interviews Tim Whitley of TeamSI. Tim will break down the wall for you and explain how your marketing can skyrocket using TraDigital techniques.
In Tim’s world, there isn’t “old” media and “new” media – there is media that works for you. This is Tim’s focus – to help you make sense of what’s out there and how to capitalize on what fits your customers and your marketplace.
Marketing today is multi-screen and intertwined. No marketing decisions can be made based on one channel. To be financially effective, media and message must fit together to reach your customer in the manner your customer wants to hear from you. This week’s PMA Podcast with Bill McCurry and Tim Whitley make it easier to understand and more profitably execute for best results.

Or you can tune in now with the player below.

Hear Georgia’s live radio interview Tuesday at 8:19 am PT

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Georgia McCabe favoriteBe sure to listen tomorrow at 8:19 am Pacific Time, when PMA CEO Georgia McCabe will be featured on “Carlos & Dayna,” a radio show airing on CBS NewsRadio 100.5 FM, KXNT, in Las Vegas. If you are outside of the listening area, you can tune in to her interview online. Just click the “Listen Live” button, then select KXNT.

Georgia will be speaking about the importance of printing the images that matter, with an emphasis on members of the millennial generation. Millennials are the most photographed demographic in history; yet are at greatest risk of having their images end up in a “digital landfill,” without a single photo to pass down to future generations. Listen in as Georgia shares this important message.

PMA has a new home — here’s how to reach us

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PMAlogo_CMYK_smallJust in case you missed the message we sent out to members last week, I wanted to be sure to share some exciting news! PMA has a new home.

We have partnered with an award-winning professional association management firm, called Coulter, to collaborate with the PMA Board of Directors and CEO Georgia McCabe to strategically reinvigorate PMA as well as manage overall operations. PMA’s headquarters are now located at Coulter’s offices, just outside of Washington, D.C. This is our new contact information:

PMA
7918 Jones Branch Drive, Suite 300, McLean, VA, 22102
Toll free: 800-762-9287
International: 703-665-4416
Fax: 703-506-3266
www.pmai.org
Coulter has a professional staff of close to 100, and has been serving nonprofit clients since 1989. As a Charter Accredited Association Management Company — a designation earned by only a small number of its peers — Coulter is recognized by the American Business Ethics Awards as one of the top companies in the United States. Coulter has a reputation for excellence, as do its nonprofit clients, all of which are highly-regarded, successful trade and professional organizations. With experts in such critical areas as brand management, graphic design, product and program development, credentialing, fundraising, marketing, operations, finance, and IT, the Coulter team is eager to help us strategize and implement the new PMA. Additional information is available at www.wearecoulter.com.

I am so excited to be a part of Coulter. We believe Coulter is the perfect choice to advance PMA and every segment of our organization, benefiting our members across the entire, ever-expanding spectrum of the photo imaging field. The Coulter team is allowing Georgia and PMA President Gaby Mullinax the freedom to lead our efforts where they are needed most: on revitalizing PMA by creating valuable resources, growth strategies and partnership opportunities for our current and future members.

Thank you for your continuing support of PMA!