McCurry Marketing Idea Exchange #596 – April 14, 2015
Shoppers are influenced in their purchasing decisions by the location of products, signage and display.
In one study, products were labeled as good, not so good and worst using a traffic-light color system. Green for good, yellow for not so good, and red for worst. With the products in exactly the same position they had been before the study began, sales of items wearing the green label increased, and sales of those with the red label decreased.
Don’t know about you, but we’d be reluctant to label products we were selling as “worst,” so we’d opt to use green check marks, or smiley faces – one for lowest, two for medium and three for best. Memory cards, for example, or batteries, come to mind.
Changing the physical layout bumped sales of the “best” products even higher. Moving them forward so they were more prominent saw a 25 percent increase in their sales.
Your customers are impressionable and can be influenced by signage (give me a good reason why I should by this one and not that one), and prominence of product display. If you want to sell something, don’t hide it.
So what’s your idea?
We’ve given you hundreds and hundreds of marketing ideas, now it’s your turn.
• Got a promotion that worked? An idea generated by a staffer? Something that’s exciting and/or motivating the crew? Doing something that’s bringing customers in, got customers buzzing, got them buying? Tell us.
• We’d appreciate getting pictures to help illustrate the ideas.
• Send your ideas to editor@McCurryAssoc.com.
• Don’t worry if you’re not the best writer; we’ll be happy to tidy things up for you.
• And if you want to take a look at more than 1,000 marketing ideas, the archived editions of the McCurry Marketing Ideas Exchange are your resource: www.TinyURL.com/McCurryIdeas