Here’s a cool use of new technology to boost revenues from photography services: Radio Frequency IDs are low-power devices that emit identification signals. A new system at a Hawaiian zipline park uses RFID technology to trigger image capture and also assign the shot to an individual guest.
The Snapsportz system automatically sorts images, and retrieves each guest’s photos on demand. At interactive kiosks, guests order prints or digital copies, upload one or all images to a USB drive, or post images to their Facebook page.
“The current system is working extremely well and, with negligible additional cost, has more than doubled revenue for our entire zip line operation,” says the zipline facility, Princeville Ranch Adventures. “By ensuring high-quality image capture for our guests and making it effortless for them to find and share their images, we help ensure they get the most out of their zipline experience. And, because approximately 85 percent of guests choose digital versions of their images that lead to great reviews on Trip Advisor, Facebook, Instagram and other sites, it paints a picture of fun for our guests that also promotes our business.”