When new people enter a field, they don’t always know what can’t be done — so they charge forward proving the establishment wrong. That’s been the history of Digital Camera Warehouse, now with four Australian super store locations. While many are retracting their retail footprint in favor of e-commerce Digital Camera Warehouse is doubling down on their physical store locations.
On this episode of the PMA Podcast, Bill McCurry asks Lucinda Dalton how and why she sees a bright future for retail and specifically for Digital Camera Warehouse as it expands its footprint and offerings in Australia. With a common sense approach, Lucinda and her team are finding commitment pays off.
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