Sony senses money

sony w810

sony exmor sensors 1

Already the world’s leading image sensor maker, Sony is, for the first time in decade, issuing public stock to fund further development in the technology.

Sony calls it’s a “profit generation and investment for growth” phase, and says it “plans to apply the funds raised by this issuance of new shares to expenditures for increasing the production capacity of, and research and development for, stacked CMOS image sensors in the Devices segment in order to further enhance profitability.”

Here is the full announcement.

 

40-year ban lifted: Visitor photography allowed again in the White House

Michelle Obama on photos at White House

 

Michelle Obama on photos at White House

For 40 years, visitors to the home of the United States President could not take pictures.

Today First Lady Michelle Obama literally tore up that policy in a video she posted to Instagram, with the accompanying text: “Big news! Starting today, we’re lifting the ban on cameras and photos on the @WhiteHouse public tour. Visitors are now able to take photos and keep those memories for a lifetime!”

The White House press office later released an official statement, saying “Today, the White House is lifting its longstanding camera and photo ban on public tours. This ban has been in place for over 40 years… Effective today, guests are now welcome to take photos throughout the White House tour route and keep those memories for a lifetime.”

Permitted items now include phones and compact still cameras with a lens no longer than 3 inches. Still prohibited are video cameras (which is weird, seeing as how all phones and compact cams capture video) cameras with detachable lenses, tablets, tripods, monopods, and camera sticks, as well as flash photography and livestreaming.

Also: The White House is now posting here the new pictures taken by tourists.

white house photos

 

Photoflex bought by Promark

photoflex

photoflex

Lighting manufacturer Photoflex reports it’s been acquired by Promark International.

Photoflex had all-but gone out of business earlier this year. (See previous coverage here.)

“Together, Promark and Photoflex will focus on delivering high quality, industry-defining lighting solutions for photographers of all skill levels,” the two companies announced.

Photoflex says “business will go on as usual” now, as it develops photographic lighting tools.

 

ISO 51,200 film lit by Moonlight

Lit by Moonlight

Lit by Moonlight

Without a big SFX budget, how can you make a short sci-fi film look like it was shot on an alien world?

Use Sony’s A7s, the mirrorless full-frame camera known for its extreme light sensitivity, and shoot the whole movie under moonlight, that’s how.

The director also used Canon prime lenses and the Metabones Speed Booster, and shot at ISO 51,200.

The 7-minute film Refuge is available here. It’s reportedly the first narrative film shot by moonlight, and has some R-like action and language.

Distinctions disappearing: InfoTrends studies interchangeable lens cameras

infotrends study

infotrends study

The distinction between SLRs and competing compact interchangeable lens cameras CILCs is disappearing, reports research firm InfoTrends, “given recent camera introductions and their positioning in the market.”

“2014 represented a year of change in the digital camera market, with significant decreases in unit shipments and sales across multiple global regions,” the company says. “Nevertheless, InfoTrends expects the ILC market to remain profitable for innovative imaging companies that continue to introduce new products and respond to consumers’ needs.”

“At this junction of the DILC market, vendors need to boldly move forward and not be deterred by the decline in sales that the market has experienced recently,” adds InfoTrends’ Ed Lee. “Opportunities still exist in this market. Smartphone owners are now the breeding ground for first-time DILC camera owners. There is a segment of smartphone owners who are graduating from casual photographers to photography enthusiasts and are beginning to seek out education opportunities to learn more about the art of photography.”

The company’s studied the U.S. interchangeable lens camera market since 2008, and the 2015 edition of its report looks at the relative importance of product attributes, as well as buyer demographic characteristics such as age, gender, income, parental status, and photographer type, and compares the demographic profile of smartphone only, point & shoot, CILC, and DSLR camera owners.

Here’s more information.

 

On the PMA Podcast: Photographers — make money for charity (and yourself!) with a contest

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Mulabula-Press-1360x872 v1

It’s a new way to generate revenue from photography, and it’s a win-win-win situation: a turnkey set-up with which any charity can easily run a photo contest to bring in donations; the donors enjoy an exciting contest and give to a good cause; and photographers can benefit from a new way to market their business, bringing hundreds of potential new customers through the doors.

Keith Winn

In this episode of the PMA Podcast, MulaBula founder Keith Winn talks about his own early forays as a professional photographer, and how he’s melded that with his previous career in technology to create a simply system anyone can use to host an online photo contest.

You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.

Canadian retail chain Blacks closing

blacks

blacks

All 59 of the Blacks Photo chain’s stores will close, Bloomberg reported.

The Canadian photography stores were owned by Telus, the country’s second largest wireless carrier, ironically, which commented that “Technological innovations have changed the way Canadians take and share photographs, with fewer of us using retail photo outlets.” In other words: smart phones with cameras.

The 485 employees may seek work in other Telus business areas. Telus has 220 of its own stores and more than 500 partner locations.

Sony claims growth in Mirrorless camera sales

sony Alpha 5100

sony Alpha 5100

Amidst overall declines in camera sales, many claimed market share gains are mere larger slices of a smaller pie — but Sony Electronics says it’s instead actually selling more interchangeable lens cameras of late.

Sony says it is “experiencing record growth in sales of mirrorless cameras, a rapidly expanding segment of the interchangeable lens camera business.” The company sites NPD Group research data showing “overall mirrorless camera revenue has grown 16.5 percent over the past 12 months… Sony has experienced a robust 66 percent boost in their company’s mirrorless camera sales.”

Sony adds that it’s held “the dominant position as the #1 overall mirrorless brand” for four years” — and notes NPD data showing “DSLR sales declining approximately 15% over the same period.”

Also noted: InfoTrends’ surveys showing more than 61 percent of first-time ILC buyers are under the age of 35, up from 54% approximately two years ago.

Sony is also the overall largest image sensor manufacturer.

Try capturing a “Panoselfie”

Panoselfie

Panoselfie

Is the much-maligned selfie better when it’s wider? That’s the idea behind the “panoselfie” — get more of the environment in your shot, so it’s not just a distorted close-up of your own ugly mug.

“They’re fun and look great,” writes MetaFilter founder Matt Haughey, “letting you fit both large groups and giant landscapes into a photo.”

Taking one is as simple as you might think, although it might require a little trial and error, Haughey adds. “Set your stock iPhone camera app to panorama mode. Hold your arms out straight away from you as far as possible. Turn the phone 90º to the right so you’re staring at the side of your phone, hit the camera button to start the shot, then smoothly spin your phone clockwise 180º towards you until the phone finishes, pointing at your left shoulder.”

Here is the full article.

MMIE 602: Choose the right photographer as class teacher

MIME Logo PMAN

MIME Logo PMANMcCurry Marketing Idea Exchange #602 – May 26, 2015

Brian Mundy, Octane Creative Media, Philips Ranch, Calif.

Brian Mundy was part of the focus of last week’s MMIE because he was the speaker at an event at Paul’s Photo in Torrance, Calif. Combine that with his long-time connection with DIMA, and you’ve got someone with some strong opinions about what kind of photographer a retailer should hire to make presentations at classes. mmie 602

There are some amazing people in the business, he notes, people with vast quantities of knowledge. Equally important, as far as Mundy is concerned, a teacher should be something of an entertainer. No, he’s not talking about one-liners or stand-up comedy routines, rather personalities that grab attention, keep people engaged. You want the class to be alive.

Some photographers with lots of knowledge deliver dry presentations, says Mundy, and lose their audience.

So, if you’re searching for someone to teach a class at your store, here’s what you should look for, Mundy advises:

  1. The photographer must be knowledgeable.
  2. The photographer should be an easy-going people-person who keeps you engaged, who makes you enjoy the class and thereby retain the information delivered.

Say, doesn’t that sound like two-thirds of the requirement for a good sales person working the store’s floor?

But if you’re thinking of shoving one of your salespeople in front of a crowd, remember some people are terrified speechless of being in front of a large audience. Many salespeople are great one on one, but a bit apprehensive talking to a group. We remember one retailer who had a salesperson who was great with customers but didn’t want to teach classes. The store started her doing one-on-one personalized classes, then groups of two or three at a time, then larger groups . . . and the rest, as they say, is history.

So… what’s your idea?

We’ve given you hundreds and hundreds of marketing ideas, now it’s your turn.

  • Got a promotion that worked? An idea generated by a staffer? Something that’s exciting and/or motivating the crew? Doing something that’s bringing customers in, got customers buzzing, got them buying? Tell us.
  • We’d appreciate getting pictures to help illustrate the ideas.
  • Send your ideas to editor@McCurryAssoc.com.
  • Don’t worry if you’re not the best writer; we’ll be happy to tidy things up for you.
  • And if you want to take a look at more than 1,000 marketing ideas, the archived editions of the McCurry Marketing Ideas Exchange are your resource: www.TinyURL.com/McCurryIdeas