In London, imaging software developer Nero says its research shows “44 percent of this first generation of ‘smartphone mums’ admit that they would lose all of their photos if their phone was lost or broken.”
The study found 92 percent of UK mothers use smartphones to photograph their children, and 49 percent believe social media pages are the safest place to store photos, the company adds.
One-fifth “complain they have lost a treasured digital photo.”
“We would urge parents not to play roulette with precious memories when backing up securely is such an easy and simple thing to do,” Nero says. “Children grow up so fast that losing even a small amount of images can cut out a large chunk of a child’s life. Backing up is simple and easy, so there really is no excuse to forget.” (Yes, they sell back-up utilities — but the general idea is true of all “mums,” and hey, many other young mothers too.)