First: yep, it’s $78,000. So no, you likely are not the target customer for this hunk o’ glass.
However, Canon says its “the increasing use of large-format single-sensor 4K cameras for field productions like sports and nature documentaries” means there might indeed be more potential buyers for its new ultra-telephoto CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens.
It has a 75-1500mm focal length to “offer cinematographers new possibilities for shooting scenes in HD, 2K and 4K on single-sensor cameras,’ the company says. “The use of large-sensor 4K cameras is rapidly spreading beyond motion pictures and episodic television, into many new types of productions such as broadcast sports and nature documentaries.”
It’s available in either EF- or PL-mount, and “provides outstanding aberration correction and high image quality extending from the center of the image to all edges. For professional users, this lens enables close-up 4K imaging of wildlife subjects or athletes while maintaining the physical distances necessary in such shooting situations,” Canon adds.