MMIE 573: Join this campaign

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mmie 573 AMcCurry Marketing Idea Exchange #573 – September 23, 2014

Mom and apple pie. Gotta love ‘em both (although mom’s lemon pie is to die for, and her raspberry pie . . . sorry . . . back to the subject at hand). A number of industry groups have come together to create a pretty much ready-to-go marketing campaign for you, with free marketing materials, to make young mothers more aware of the benefits of getting (more) involved in taking family pictures.

That means not only printing more photos and creating photo products, but also investing in cameras and accessories.

The theme of the campaign is “Life Is Crazy: Hold on to the Highlights.”

The graphics are eye-catching, as well they should be, and the digital toolkit includes art files for posters, web ads, images for your site, and more. Higher res materials also are available.

There’s space in the artwork for your store logo.

Also part of the kit is staff education materials to ensure everyone is on message.

The campaign is the brainchild of a consortium of US photo industry companies and groups, including PMDA, CEA, and Innovations In Photo Imaging (IIPI), with support from PMA, which recognized sales in certain categories are declining, and most consumers wish they could take better pictures and make tangible printed products.

So, by aiming at Gen X and Y moms, the expectation is . . . you guessed it . . . increased sales, because children and family are “strong drivers” for investment in all things photographic. On top of that, these mums have the disposable income.

This “life is crazy” theme is an interesting one. The IIPI says the theme “taps mom’s feeling that life is racing by. The campaign reminds them that they need to stop, enjoy, capture, and hold on to the wonderful (crazy) moments of their lives (their children’s lives).

In addition to the artwork, the digital kit includes some limited content to educate these moms about what they need to take better photos, and do more with them – print and make photo products.

There’s a strong social media component to the campaign, as might be expected.

Delightfully, the toolkit lets you extend the concept to other audiences – “life is cool” and “life is amazing” are just two of the suggestions.

Interested? Contact Karly Davis at the Consumer Electronics Association.

So what’s your idea?

• Got a promotion that worked? An idea generated by a staffer? Something that’s exciting and/or motivating the crew? Doing something that’s bringing customers in, got customers buzzing, got them buying? Tell us.

• We’d appreciate getting pictures to help illustrate the ideas.

• Send your ideas to editor@McCurryAssoc.com.

• Don’t worry if you’re not the best writer; we’ll be happy to tidy things up for you.

• The archived editions of the McCurry Marketing Ideas Exchange contain more than 1,000 marketing ideas as a resource for you: www.TinyURL.com/McCurryIdeas

Adobe acquires imaging developer Aviary

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The leading imaging software company has taken in one of the most successful startups of recent years: Adobe acquired Aviary, and “together we will build and connect the next generation of creative applications, “Aviary says.

Adobe says Aviary has “an exceptional team and technology platform, as well as expertise serving a robust developer ecosystem.”

Privately held Aviary notes its more than 100 million downloads of its photo-editing apps, as well as its free SDK offered to third-party developers. “This allows us to extend our technology and creative tools not only to Aviary app users, but to users of thousands of other creative mobile apps that today are used by millions of people to edit billions of images each month.”

Also of interest: Aviary says its headquarters in New York City “is very close to the offices of Behance, the creative community that joined Adobe 18 months ago – and that is now a cornerstone of Adobe’s Creative Cloud offering.”

Up next: the companies “will continue to support and enhance Aviary’s SDK as part of Adobe’s broader Creative SDK offering. While ensuring no interruption to Aviary’s developer community, or their apps’ users, we plan to add additional components and services for developers to incorporate – such as the ability to save creations to Creative Cloud in Adobe file formats, access Photoshop technology, and connect creativity across devices using the Creative SDK.”

Texas court strikes down ‘improper photography’ statute

1280px-Flag_of_Texas.svg

1280px-Flag_of_Texas.svg

Yes, a kind of picture-taking was against the law in Texas…
“Improper photography” had been defined as arousing photography taken without consent. Yes, it was perhaps primarily first meant to simply stop peeping toms and such scofflaws. But vague wording meant enforcement could have overreached, and it could have been a dangerous precedent. Thankfully it’s been struck down.

Part of the Court’s reasoning:
“A statute is likely to be found overbroad if the criminal prohibition it creates is of “alarming breadth.” Such is the case with the current statute, the breadth of which has been accurately characterized as “breathtaking.” The statutory provision at issue is extremely broad, applying to any non-consensual photograph, occurring anywhere, as long as the actor has an intent to arouse or gratify sexual desire. This statute could easily be applied to an entertainment reporter who takes a photograph of an attractive celebrity on a public street. But the statute operates unconstitutionally even if applied to someone who takes purely public photographs of another for personal reasons with the requisite intent.”

The full story is here — written by the law professor who co-wrote the legal brief in the court case.

Plenty of Picture Products & News #4

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It’s a busy week in the photography biz. Here’s a fourth round-up of news and products covered around the Web.

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• ProCam 2 shows off Iphone manual camera controls

• Case carries APS-C sensor, f/2 lens to iPhone

• Canon tours Pixma Pro printers

• Adobe Revenue Forecast Misses, Shares Slip

• Sony reports losses in mobile

 

Patent on double-sided photo paper to be auctioned

Royal Marketing reports a Los Angeles Superior Court judge has stripped ownership of a U.S. patent for double-sided photo paper from China Lucky Film Corporation.

It’s the latest event in the unfolding saga that “culminated” with a judgment against China Lucky in April 2009 “which China Lucky refuses to pay,” Royal Marketing adds.

At the base of the struggle: Royal says it “purchased and re-sold in the United States several hundreds of thousands of dollars of the photo paper they manufactured — paper not appropriate for sale in the U.S.”

A court-appointed Receiver will auction the patent to pay the 2009 judgment.

In memoriam: Bob Graham

Bob Graham
Bob Graham

Bob Graham

Robert (Bob) Graham, died on September 8 after a brief illness. He was a founder of BGM Imaging (BG&M Colour Laboratories Ltd.) in 1958 with partners Raymond Borowsky, Floyd McRae and later, Ilgvars Broks. Together they introduced color photographic printing and continued to deliver innovations over the decades that garnered BGM an enviable reputation across North America.

Robert was a devoted family man, who thoroughly enjoyed spending time with his children and grandchildren, especially at the cottage, which became a weekend retreat for the whole family. He was husband for 57 years to his high school sweetheart, Margaret; father of Don (Kathy), Garry (Rose), Nancy (Dean) and Jackie (Ken). He is also survived by grandchildren Robert, David, Graham, Tyler, Laurissa, Hannah, and Nathaniel.

A memorial service will take place at the Highland Funeral Home in Markham, Ontario, on Sept. 13, at 1:30pm. In memory of Robert, donations may be made to the Canadian Cancer Society, Markham Stouffville Hospital, or the charity of your choice.

Scanning with a soft touch: Genealogy giant works with Kodak on family photos

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ezphotoscan

The LDS-based FamilySearch has more than 4,700 family history centers in 125 countries around the world. Many of the photos brought to its centers “are in very old albums,” it says. “It would be dangerous to try to take brittle photos that might be 100 years old out of album pages, so we were looking for a good solution to this issue.”

Working with the E-Z Photo Scan service, FamilySearch upgraded its equipment to three Picture Saver Scanning System models from Kodak Alaris. The new scanners feature a specially designed transport which treats fragile photos and documents with extra-gentle care. The scanners handle both sides of each photo in a single pass at speeds up to 85 prints per minute.

FamilySearch says “Individuals are bringing in 400 to 500 pictures and they are scanned in 15 minutes or so. We have now ordered 20 more PS80 Systems through E-Z Photo Scan to send out to additional centers.”

Kodak Alaris adds that “Preserving family history and memories is a serious responsibility, and we want to ensure that the scanning process does not risk damaging precious documents and photos.”

The new issue of PMA Magazine is here

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Magazine_issue092014_700x388I’m excited for you to see all the great articles in the new, September/October issue of PMA Magazine – Connecting the Imaging Communities, which is now available online. In this issue, you can read about PMA’s newly refined mission statement, and discover new and continuing ways we will bring you the tools and information you need to keep growing your business into the future.

You will also learn the fascinating story behind Orms, a whole community of imaging businesses in South Africa, which all began in a Cape Town garage. It’s truly a remarkable story that you won’t want to miss.

Also in this issue, be sure to check out:

  • The sweet spot – With a small-town, big-heart philosophy, Picture This Jackson deserves its great success
  • Bringing photo chaos to order – How APPO members are helping consumers get organized – and find those “printworthy” pictures
  • Calumet makes bold moves – Thriving in four European countries, Calumet sets its sights on more markets, including a return to the U.S.
  • Deep dive into social imaging – A new report from InfoTrends makes an in-depth examination of consumer imaging behaviors
  • Easy, beautiful, archival – With its simple subscription print model and unique packaging, timeshel’s time has come

Canon’s Kwanon is 80

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The_Kwanon_camera_prototype

It’s been 80 years since Canon debuted its first camera, the Kwanon. (And to think it doesn’t look a day over 79!)

The Kwanon was the first 35mm focal-plane-shutter camera in Japan, Canon says, and was “the culmination of the dreams of engineers who wanted to catch up with Europe, the leading presence in the camera industry at the time.” It was named after the Buddhist goddess of mercy.

Two years later, Canon launched its Hansa commercial 35mm focal-plane-shutter camera. It wasn’t until 1959 that Canon introduced its first single-lens reflex camera.

 

Start a photo scanning business with Pixologie

EZ Photo Scan

slide wheelSo many of us still have albums and shoe boxes of old printed photos. There’s gotta be a business opportunity there…

“For photo organizing and scanning entrepreneurs,” Pixologie says it will provide a Kodak Alaris Picture Saver scanning system for $299.

The company partnered with E-Z Photo Scan “to offer a complete turnkey photo scanning business. The program combines all necessary elements to make a photo scanning business quick and easy.” That includes a business marketing plan, a laptop computer, and service and maintenance.

“The equipment is set up either to perform scanning of photos and treasured documents,” Pixologie adds, “or to rent to clients who prefer the do-it-yourself model.”

There’s more information here.