The latest compact from Canon zooms 42x with optical image stabilization.
The PowerShot SX520 HS’s Zoom Framing Assist feature “intelligently controls the lens,” Canon says, “making it easy to locate the main subject by zooming out, and then zooming back in quickly and automatically for dramatic close-ups with face detection where applicable.” The $400 camera has a16-megapixel sensor and captures 1080p video — and its Hybrid Auto mode “creates a beautifully stabilized HD video clip (up to approximately four seconds) every time a user shoots a still image, then compiles the clips into a single movie that forms a “highlighted reel” for the day.”
Canon also debuted the PowerShot SX400 IS, with a 30x zoom, for $250.
“Our goal is to provide people who are passionate about photography with the imaging tools they need to capture the moments that inspire them,” the company says.
Meanwhile, the company lowered its full-year sales forecast citing slowing demand for standalone cameras.
Sales are projected to be $37 billion for the current fiscal year, Bloomberg reports, a 2.1 percent cut from the previous forecast. “Smartphones packed with advanced sensors and lenses are winning customers and cutting demand for cheaper compact cameras,” the report notes. “Canon sold 2.3 million compact cameras in the second quarter, a 36 percent decrease from a year earlier. Sales of the company’s single-lens reflex cameras dropped to 1.7 million from 2.1 million. Industry-wide, digital camera shipments declined about 35 percent from a year earlier in the first five months of 2014, according to the Camera & Imaging Products Association.”