eMarketer reports catalogs are important to online retail
Print catalogs have advantages over other marketing tools in creating product awareness, acquiring customers and building brand loyalty, reports eMarketer. For many retailers, this gives catalogs a key function in multichannel marketing efforts, building interest and engagement among consumers and helping funnel them closer to a purchase—in any channel.
“More than ever, consumers are shopping the [...]
Mobile retail market to exceed $12 billion by 2014, Juniper report finds
A new report from Juniper Research, Hampshire, United Kingdom, found one-to-one marketing allied to the rapid proliferation of smartphones will be among the key drivers of a mobile retail market which is anticipated to exceed $12 billion by 2014.
The mobile marketing and retail strategies report found that the mobile retail sector — defined by Juniper [...]
Forrester forecasts double-digit growth for online retail in U.S. and Europe
Despite entering a more mature phase in its evolution, online retail in both the United States and Western Europe remains poised for a robust period of double-digit growth over the next five years, according to two new forecasts by Forrester Research Inc., Cambridge, Mass. U.S. online retail will grow at a 10 percent compound annual [...]
Survey finds employee loyalty rises during recession
In the wake of the global economic downturn, more than a quarter of employees surveyed worldwide say that the recession has made them more loyal to their employer, according to the latest results from workforce solutions company Kelly Services, Troy Mich.
The survey, conducted from early October 2009 to the end of January 2010, finds organizations [...]
PMA Data: A look at digital photo frame ownership and purchasing
According to the 2010 PMA U.S. Camera/Camcorder Digital Imaging Survey, 20 percent of U.S. households owned digital photo frames in 2009. This jumps to 26 percents for digital camera households. Not surprisingly, higher income households are more likely to own them than their lower income counterparts. Just 11 percent of households earning an annual income below $30,000 [...]
Boomers slowly warm to mobile web
Mobile imaging is a growing trend on smart phones such as Apple’s iPhone — but eMarketer reports that one key demographic has been slow to adopt phone photography: baby boomers.
“Boomers are underrepresented among smart phone users,” the research firm says.
According to the Pew Research Center, more than 85 percent of boomers own a mobile, but the [...]
Young Adults Present Lucrative Opportunities for Online Photo Services
According to recent research from InfoTrends, consumers between the ages of 18 and 24 (young adults) represent a promising opportunity for the online photo services market. Over three quarters of female young adults and 64% of male young adults reported uploading photos to an Internet site in the past 12 months, but less than 50% [...]
PMA Data Watch: Distribution of camera primary users by gender
Women are overall more likely to be the primary user of cameras in U.S. households, according to the 2009 PMA U.S. Camera/Camcorder Digital Imaging Survey. Sixty-one percent of primary camera users were female compared to just 39 percent who were male in 2008. There is some variation, however, depending on the type of camera.
Females are [...]
RetailMeNot.com releases report on consumer coupon usage
RetailMeNot.com, Melbourne, Australia, a consumer destination for coupons, discounts and promotional codes for merchandise, groceries, travel and services, today announced the release of its January Consumer Coupon Report, which offers a comprehensive look at consumer coupon usage for both online coupon codes and printable coupons. As the most highly trafficked coupon website and the only [...]
PMA Data Watch: Printing behavior of U.S. households
According to the PMA 2009 U.S. Camera/Camcorder Digital Imaging Survey, 61 percent of digital camera households in U.S. made paper prints from their digital images in 2008. This is drop compared to the percentage of households making paper prints in the few years prior, with the exception of 2007. Forty-five percent of total U.S. households [...]
