Last week Getty Images announced it was offering bloggers and other websites free use of thousands of pictures. Now the British Journal of Photography reports “the controversial move is set to draw professional photographers’ ire at a time when the stock photography market is marred by low prices, and under attack from new mobile photography players.”
Getty says it cannot control how online sites use its images, so its best to allow posting pics that are at least linked back to its own site. “It’s incredibly easy to find content online, and simply right-click to utilize it,” BJP quotes Getty. These self publishers “typically don’t know anything about copyright and licensing… and don’t have any budget to support their content needs.”
At Getty Images’ online library, you can now select an image from 35 million offered, and copy an embed HTML code to use that image on a website. Getty Images will serve the image in a embedded player – much like YouTube does with its videos.
Among them: the American Society of Media Photographers. “We embrace the idea of using new technologies to give publishers at all levels access to great imagery. We look to companies like Getty to use these technologies to create new income streams for photographers. We don’t expect the entire pie, just a fair and reasonable piece… We need to ensure that photography remains a vital profession.”