PMA reports June print volume is level
PMA – The Worldwide Community of Imaging Associations reports the amount of digital printing remained flat overall for the month of June. According to PMA Marketing Research, the volume of prints made at instant kiosks grew 36 percent. Overall, retail prints comprise more than 56 percent of print volume. Online ordering fell 7 percent and [...]
InfoTrends releases North American Consumer Digital Camera Forecast for 2010 – 2015
InfoTrends, Weymouth, Mass., released its North American Consumer Digital Camera Forecast for 2010 – 2015. According to the report, with the camera market beginning to mature, repeat purchases have become critical for sales, as 95 percent of all cameras purchased in 2009 were bought by households that already owned a camera. Although first-time buyers still [...]
Eighty percent of consumers shop online at least once a week
Compete, Boston, Mass., a Kantar Media company, released the findings of its quarterly Online Shopper Intelligence Study, revealing that 83 percent of consumers are shopping online at least weekly. Study results exposed a number of consistent trends: Consumers are seeking out retailers on Facebook and Twitter in growing numbers, 31 percent report checking out Facebook [...]
Young male consumers have a more positive outlook
BizReport says although advertisers love to court young women, who tend to be in charge of household purchases, a new report from Giant Realm suggests young males could be a better target, because they have a more positive outlook on the economy. Giant Realm studied the habits of more than 850 young men (ages 18-34), [...]
Photo kiosks, museums not necessarily a fit
Just because a location may be conducive to photography or making memories, does not necessarily mean it’s the best place to drop in a photo kiosk. According to Kiosk Marketplace, editor Burney Simpson did an analysis of the business potential of adding a photo print kiosk to a high-traffic museum site, since many of these [...]
Content is key to social marketing success
According to BizReport, a survey by King Fish Media, Hubspot and Junta24 of 457 corporate management and marketing/sales management professionals revealed the vast majority (85 percent) thought original content to be the key to the success of any social media campaign. The report based on the survey, “Social Media Usage, Attitudes and Measurability: What Do [...]
Experian announces holiday benchmark report
Experian Marketing Services, Schaumburg, Ill., a provider of data, analytics and marketing technologies, announced its annual holiday benchmark report. Based on the data, the report identifies two key themes for the holiday season: timing and targeting. “Companies must make every dollar count this holiday season. Campaigns need to be affordable, executable, measurable and effective,” said [...]
British consumers spend $111 per month online
A new report announced by eCommera shows 42.6 percent of British consumers are now shopping online at least once per week, and the average shopper is now spending £71 per month (US$111) on online goods. Andrew McGregor, CEO of eCommera, said: “The recession has been bad news for the high street, but online retailers have [...]
Half of mobile users to be web-enabled by 2013, eMarketer says
eMarketer reports, according to Nielsen, smartphones were used by 25 percent of the U.S. mobile phone audience in the second quarter of 2010, up from 23 percent the previous quarter and 16 percent in the second quarter of 2009. The research firm predicts they will overtake feature phones by the end of 2011. This increased [...]
Negative attitudes toward social sites may transfer to advertisers, eMarketer says
eMarketer reports social media isn’t just a hot topic in marketing circles; many consumers are also discussing the trend, which accounts for nearly 23 percent of time spent online in the United States, according to Nielsen. An April 2010 survey conducted by Harris Interactive for the Online Publishers Association (OPA) found social media sites were [...]
