Nikon twitters in Austin
Nikon Inc., Melville, N.Y., is marrying social media and photography, beginning tomorrow, at the South by Southwest Festival (SXSW), Austin, Texas.
The South by Southwest conferences and festivals focus on the convergence of original music, independent films, and emerging technologies.
Nikon says it is teaming up with yfrog and top bloggers to produce the first of its kind [...]
Engaging the imagination, from PMA magazine
Ninebird Publishing helps people create photo products around whatever they love
Some people are really into dachshunds that wear pink sweaters. Find a way to help them get creative with pictures of their chic wiener dogs, and you may have just discovered a very lucrative market.
Some brides prefer drama to tradition. Help them make their wedding [...]
Sony MAP to include digital imaging products
Beginning April 1, Sony Electronics, San Diego, CA, expands its Minimum Advertised Pricing (MAP) program to include Sony digital imaging products.
In a letter to its dealers on March 4, Mike Fasulo, Executive Vice President and Chief Marketing Officer, said MAP “will apply for select categories and models within digital imaging.” This means X Series Cyber-shot [...]
Boomers slowly warm to mobile web
Mobile imaging is a growing trend on smart phones such as Apple’s iPhone — but eMarketer reports that one key demographic has been slow to adopt phone photography: baby boomers.
“Boomers are underrepresented among smart phone users,” the research firm says.
According to the Pew Research Center, more than 85 percent of boomers own a mobile, but the [...]
Retailers share tips for offering photo classes at DIMA 2010
Offering camera and photography classes is a great way for retailers to stand out from the competition, increase sales and cement their reputations as imaging experts. At a DIMA 2010 session last week in Anaheim, Calif., three industry leaders — Jirair Christianian of Mike’s Cameras, Boulder, Colo., Kevin Harayda of Dan’s Camera City, Allentown, Pa., [...]
DIMA Brand Bootcamp Session explains how — and why — to build a brand
Although the concept of a brand is most often associated with products, every business has a brand as well – because your brand is what comes to mind when people think of your business. “The basic thing your brand must do is make people remember you,” said Dr. Glenn Omura, professor of marketing at Michigan [...]
Think Tank appoints Nadel for Canada
Think Tank Photo, Santa Rosa, Calif., appointed Nadel Enterprises, Toronto, Ontario, as the exclusive distributor of the company’s camera bags for the Canadian market. The entire line of Think Tank Photo products will be available in Canada through Nadel beginning mid-month.
eMarketer says motherhood changes the buying behavior of women
eMarketer reports with mothers controlling an estimated 80 percent of household spending, or $1.7 trillion a year, retailers must understand how women’s shopping behavior changes when they have children.
“Moms want to do business with retailers that are respectful and responsive to their needs and concerns,” said Jeffrey Grau, eMarketer senior analyst and author of the [...]
RetailMeNot.com releases report on consumer coupon usage
RetailMeNot.com, Melbourne, Australia, a consumer destination for coupons, discounts and promotional codes for merchandise, groceries, travel and services, today announced the release of its January Consumer Coupon Report, which offers a comprehensive look at consumer coupon usage for both online coupon codes and printable coupons. As the most highly trafficked coupon website and the only [...]
