Industry vet Mark Sherengo to head up sales at ALLie Camera

IC Real Tech announced the hard launch of its new ALLie Camera, the 360-degree everyday use camera with 24/7 viewing, recording, live streaming, still-capturing, social sharing and virtual reality viewing capabilities. ALLie Camera enables users to bring moments to life including:

• Live streaming important events like birthday parties, graduations, weddings and more so remote family and friends across the globe can feel like they are actually there and even talk via the two-way microphone.
• Live streaming sports games, concerts and other events opening attractions to a worldwide audience in real-time or replay like never before.
• Video bloggers streaming commentary and events to their fans and followers in 360-degrees so they too feel like they are there with 4K resolution clarity.
• Never missing family moments like baby’s first steps by always having the cameras rolling 24/7 with the ability to capture and store special moments for viewing or sharing socially later.
• Seeing what the dog or cat is getting into at home or at the kennel – even if they move out of a typical camera’s field of view.
• Keeping an eye on elderly family members living at home or in a nursing home to give peace-of-mind.

In addition to the launch of the ALLie Camera, IC Real Tech also announced the selection of  longtime photography and video industry veteran Mark Sherengo, vice president, sales and marketing. Sherengo will spearhead the sales and marketing for the ALLie Home Camera and will lead the company’s distribution, business development and marketing initiatives to drive its leadership in the 360-degree technology space.

Sherengo comes to ALLie with more than 20 years of executive experience with leading global photography and video industry companies the likes of Ricoh, Pentax, Fuji and others. At Ricoh, he was director of sales and helped the company introduce the first ever 360 camera, Theta, to the market. Prior to Ricoh, he spent 15 years in roles with the director of sales and marketing for both Pentax and Fuji. Before that, he was a professional photographer and helped run the photo lab business for the NFL for more than a decade.


Josephine Herrick Project elects new exec board, new president Matt Sweetwood

Matt Sweetwood is the new JHP president

Matt Sweetwood is the new JHP president

Josephine Herrick Project (JHP) elected a new executive board in preparation for the 2016 commemoration of the 75th anniversary of the organization.  The new officers are Matt Sweetwood, president; Miriam Leuchter, vice president; Craig Nisnewitz, secretary and Russell Pomeranz, treasurer.

Sweetwood was president of Unique Photo, a state-of-the-art Nw Jersey camera store for 30 years, and is a regular contributor on national TV as a photography expert. He is currently business and marketing consultant to the photo industry.

Leuchter is the editor-in-chief of Popular Photography ( and American Photo ( She is responsible for editorial content for both of these brands, and is responsible for the expansion of Popular Photography into books, video, and other areas.

Nisnewitz has 30 years experience specializing in construction law, commercial litigation, arbitration, mediation, prosecution and defense of surety and bond claims, administrative law and prevailing wage claims under Federal and New York State labor laws. Pomeranz has 25 years of experience leading the finance and administration of nonprofit organizations with missions related to social services, education, the arts and think tanks. Most recently, Pomeranz started his own consulting firm, The Claverack Advisory Group.

Other directors are  Jackie Augustine (past president), Randy Bourne, Mark Hempel, John McGeary, Brett Morash, Richard Rabinowitz, Ron Sharpe (past president). Barbara Suen, and Theo Vaskevitch.

JHP will host its annual Benefit Party and Photography Auction (including original prints from  Douglas Kirkland, Man Ray, Robert Farber and other photographers), Monday, Oct. 19, at Affirmation Arts in New York City.

Photo malpractice: Everyone is mocking TIME’s cover

Time's virtual reality cover does little to make VR appealing.

Time’s virtual reality cover does little to make VR appealing.

The August 17th issue of TIME magazine contains a cover story about the rise of virtual reality. Unfortunately for TIME, it’s not the article that has gotten the attention of the internet; it’s the cover subject. For a humorous take on this floating photo, head on over to PetaPixel where a gallery awaits some showing some Photoshop fun.

Requiem for Photoshop Touch: an app users loved or hated

— by Hans Hartman

Adobe Photoshop TouchAdobe announced here that it will discontinue Photoshop Touch, its comprehensive photo editing app, as part of a strategy to release apps with narrower use cases, such as Photoshop Mix (compositing), Photoshop Sketch (drawing), Adobe Shape (bitmap-to-vector conversion), and the soon-to-be-released Rigel, for retouching.

Customer Feedback
Let’s look at what Photoshop Touch users thought of the app. We did a qualitative analysis of 125 iTunes reviews in March of 2013, back in the heydays of Photoshop Touch for iPad (the iPhone and Android versions came out later), as part of an analysis of the potential for tablet-specific photo apps (although dated, there might still be valuable takeaways in the white paper; you can download it here).

Three things stood out:

  • Photoshop Touch’s overall user ratings were low (3.5), as was the case for some other well-known and not “mobile-first” brands that struggled to make their mark in the app world (Shutterfly for iPad was even lower, at 2.5).
  • “Features” were an important factor as to why some liked Photoshop Touch and others didn’t. They liked the features because there were so many of them – not unlike Photoshop on the desktop. They didn’t like the features because they were hard to master and, most importantly, because retina support was missing at the time. Telling for the perceived complexity of the app was that quite a few reviews blamed Adobe’s tutorials for their struggles, e.g. “The app is fantastic if you know how to use it. But if you do not and try to follow the tutorials, you will just end up confused and frustrated. Please improve the tutorials.”touch postive
  • As one of the highest priced photo apps ($9.99), price was actually an important reason why they liked the app, summarized as e.g. “Are you KIDDING me? I can hardly believe all I can accomplish in this one app. And, seriously, it’s TEN DOLLARS people. The desktop version is SIX HUNDRED.”


Justifiable Strategy
The last point is one that Adobe is not highlighting in its discontinuation announcement. With a slew of excellent, multi-faceted photo editing apps on the market – many of them free and virtually all priced less than $10 – Adobe was simply not in a position to raise its Photoshop Touch price anywhere near enough to that of its desktop program to mitigate cannibalization from the mobile app with many of the same features.

From Adobe’s perspective, the discontinuation of Photoshop Touch and release of single use case apps makes a lot of sense. With its Creative Cloud service in place, Adobe can now offer narrower use case apps, allowing its customers to access their images and continue working on them in different single use case apps and even on different devices.

In addition, Adobe can now afford to offer these apps for free and attract new users to its 25-year-old Photoshop franchise, making the connecting glue – an upsell to a Creative Cloud subscription – the real winner, while killing any cannibalization in the interim.

Hans Hartman is president of Suite 48 Analytics and co-host of the Mobile Photo Connect conference.



Interesting ad approach: Olympus will “cure DSL-ARM”

olympus slr arm

in an effort to promote the size and weight benefits of its smaller interchangeable lens cameras, Olympus is lampooning a poor enthusiast picture-taker whose arm has stretched grotesquely due to his SLR’s weight.

“Many people living with DSL-ARM are suffering silently,” the video proclaims, “unaware that there’s a cure… DSL-ARM can only be cured with a smaller, lighter camera. …You’ll get all the power of a DSLR without all the size. Don’t you think you’ve suffered long enough?… Let the healing begin.”

What do you think — a good approach to marketing the completive differences in ILCs?

Here’s the video.