“Instagram is a unique medium for brand advertising unlike any other platform in the social space,” the business site notes. “The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the possibility of more “humanized” content. Instagram’s growth and reach speaks to its massive appeal to the millennial audience.”
While the article is aimed at “brands” instead of small businesses, its tips can still apply:
1. Users today want content that speaks to their real interests in a genuine manner.
2. Audiences demand personal interaction — they want to speak to another person who understands them and speaks like them.
3. Analytics: Instagram provides a simplistic user experience but provides vast amounts of data regarding users and content generated.