PMA Director of Australian Activities Peter Rose offers us this report on the exciting Education Photo Expo held last weekend in Brisbane:
PMA Australia had a smashing success with its first Educational Photo Expo, sponsored by Canon and Nikon. This event, held over the weekend in Brisbane, drew large crowds and lots of excitement. On Sept. 6, a second event will be held in Melbourne. Here’s a look at the Brisbane expo, from the perspective of speaker John Swainston:
“More than 300 Brisbane folk braved wet and windy weather to join Australia’s PMA team and some committed exhibitors from the leading camera and accessory brands. As a speaker at many trade events for PMA over the past 30 years this was the first in Australia that embraced consumers exclusively in such an intimate way. My topic was “All you need to know about selecting the right gear for your next travel adventure.” We took our attendees through iPhoneography, Point & Shoot, Mirrorless, All-in-one Tamron megazoom SLR photography and ‘The Works’ – f/2.8 glass where photography is the goal of the trip. What impressed me was the deep knowledge of so many attendees. But for many others, they had come to this PMA event because even with the Internet and good dealers locally, they were not getting the broad answers they needed to properly assess what would work for them. As we’ve seen at past International PMA events, and indeed PRO get-togethers in the US, Camera House conferences in Australia, and I dare say Ringfoto member events in Germany, it’s this quest for knowledge that specialty retailers need to ramp up, to engage consumers who want to progress their image making, but don’t quite have the confidence to do it on their own. Photo Education, improved print services in many new forms were all high on the list of attendee priorities.
I didn’t get to see enough of the other presentations to be able to comment more broadly, except the fine talk on creating personal hard copy recipe books through Photo Book publishing, presented by the Momento Australia team. I loved that the illustrations were by Australian Pro photographer Penelope Beveridge, the award-winning and highly respected food and Photo Art photographer. The combination of inspiring images with useful how-to from Momento meant the audience found their way through perceived obstacles and were likely to go out and use the service. The ever present former DIMA president Phil Gresham was there presenting Fotofast’s latest services, as was the venerable Streets Imaging pro lab group.
The new Fujifilm tabletop print machine at a very affordable price, offering 8 inch paper roll print abilities attracted heaps of interest, as it opens up the world of Sweep Panorama prints from iPhone and other Smartphones, not to forget conventional digital cameras. This will work for even the smallest of Specialist retailers. Pro photographers interested in expanding their range of customer services could also use this as a custom print device based out of their studios. I came away with a strong impression that print and film to digital services are likely to see significant improvements in the next decade as baby boomers start on consolidating their life’s images across various media.
Canon, Fujifilm and Olympus were very evident with their Interchangeable camera systems, while Nikon was represented in various retailer exhibitors, most notably Ted’s. Many people I talked with were coming from DSLR photography and especially interested in weight reduction in their future photography, as well as being less obtrusive. Vendors were able to show just how compact today’s Mirrorless offerings are, as well as demonstrate outstanding image quality and affordability.
While I can’t say I saw every aspect of the day, the overwhelming impression was one of keen excitement, exhibitors who were happy with the quality of the attendees and their interest level, as well as an affordable cost to exhibit. If resources and funds had been more extensive, a fuller PR effort might have produced even higher numbers and a few pro attendees, through that was not the primary audience. As a first effort, pretty darn good.
Next up it’s Melbourne, on Saturday September 6 at Victoria University. Another great group of speakers; my particular pick will be Canon Australia’s Jay Collier, with whom I share an August birthday. His wildlife images are something to behold. For my own part I look forward to engaging with the many new customers to more advanced photography, for whom such events are a wonderful, uncomplicated way to engage with contemporary image making, whether from a Smartphone or an advanced full frame DSLR.
John Swainston has been an active member of the photo industry for more than 4 decades, speaking widely to camera clubs and industry meetings around the world. He is a Senior Vice President at DayMen, parent company for the Lowepro & JOBY brands. He is a passionate photographer.
Photographer Doug Menuez is the author of “Fearless Genius: Witness to the Digital Revolution,” in which he is “reporting what I saw – I was in the room and witnessed the decisions and actions.” He was invited by Steve Jobs and other execs to “record their stories of struggle, failure, sacrifice and success, from 1985 to 2000.”
The special session will be “a source of insight and inspiration for today’s entrepreneurs,” says Mobile Photo Connect conference chair Hans Hartman. He also announced the first 23 of 30 developers who will present their photo apps in three fast-paced show-and-tell sessions. Among the companies demonstrating are Dropbox, Fujifilm, Kodak Alaris, Lifepics, Magisto, and MailPix.
At Snapshot Cameras in New Zealand, they celebrated World Photo Day in style. Because the 175th anniversary of photography coincided with the 150th anniversary of the city of Hamilton, the store owners thought it fitting to invite their local contemporary Daguerreotypist to help them celebrate.
The store first dates back to 1928, and has been owned by the Boswell family since 1946.
Photo Organizer Jill Boswell reports Alan Bekhuis from Cased Images created a stereo image from two daguerreotypes, for which each silver-coated copper plate must be brought to a high mirror polish and sensitized to light with iodine and bromine. The plate is then exposed in the camera and developed over heated mercury to reveal the latent image. “Exposed plates must be developed within a very short time of exposure so our guest brought his mobile darkroom, complete with fume cupboard, along on the day to both prepare and to develop the plates.”
Sam Boswell produced a video of the day which can be viewed here.
For World Photo Day, the project opened its “global gallery” for submissions, and other sites served a look at the history of digital photography.
Popular Photography notes the world was “introduced to Dageurreotype Photography 175 Years Ago” here. “On this day in 1839, the daguerreotype process was officially announced to the public and the materials required to make them became available to the public,” the site adds. “The Giroux daguerrotype camera started making its way across the world just a few weeks after it was announced. “The Giroux daguerrotype camera started making its way across the world just a few weeks after it was announced. It was a huge step in terms of the photographic process, adding a new layer and beginning a movement that would ultimately result in our current state where cameras are pretty much omnipresent.”
Imaging developer Lytro looks back at 175 years of photography here. “Starting with the first recorded photograph on paper in 1839 and finishing with the exciting future unfolding with light field photography, the infographic takes you through the twists and turns photography has taken over nearly two centuries to become the advanced technological marvel it is today,” the company says.
And Digital Spy shows an overview of camera development here.
The overall summit will focus on how photo app developers, imaging vendors, mobile device manufacturers, and others in the ecosystem can create innovative solutions.
Topics for the conference include photo organizing, mobile photography startups, storytelling, and the popular photo app Show & Tell.
PMA’s Association of Imaging Executives is a sponsor.
Speakers include Ralf Gerbershagen, CEO of Kodak Alaris; Chris Lee, the product manager for photos at Dropbox; Rudy Burger, managing partner at Woodside Capital; and Oren Boiman, CEO of Magisto.
The conference is October 15-16 at the Fort Mason Conference Center in San Francisco.
We recently shared news about PMA Australia’s Educational Photo Expos, being held soon in Brisbane and Melbourne. Teds, Camera House and a number of other retailers will be joining in the expos, coming together to run two one-day education events. The aim is to engage the consumers in learning about techniques to produce better images and enjoy their imaging experience.
“The days of placing an advertisement and hoping consumers will react are long gone. We realize the need to engage the consumer in the fun of imaging making. With the support of Canon and Nikon as well as a group of lecturers from the industry, we aim to present eight lectures and experiences for the consumers to participate in,” said Mark Alderson of Camera House – Raleru Ltd.
Retailers will be selling via their websites on the day, as well as taking orders on special offers that will be made available to consumers who attend.
The concept of a low cost consumer event will only work if the retailers and supplier support the event, which will be a template for future industry events.
“We have moved from the box phase into the hobby phase and need to adjust our approach. This is a great time for the specialist sellers to work on a longer engagement with consumers. I appreciate the support offered by PMA to do back office work that allows competing retailers to work together in this way,” Alderson said.
Details regarding the events can be found on www.educationalphotoexpo.com.au.
Have some great ideas or strategies to share? Here’s the chance to do so! PMA has extended the deadline for applications for DIMA 2015 and 2015 PMA@CES Conference speakers until July 15. Proposed topics should fall in one of the following categories: retail strategy, photo publishing, consumer video, camera phone imaging, social media, or professional imaging.
Interested speakers can complete the application form available at https://pma.informz.net/survistapro/sn.asp?gid=A0155F8F-4E08-4765-9D5D-4BC80387DFA1 by June 30, 2014. Questions? Email Jeff Frazine at email@example.com.
DIMA 2015, part of the PMA 2015 Conferences, will be held Jan. 4-5, 2015 at Bally’s Las Vegas. The 2015 PMA@CES Conference is Jan. 6-8, 2015, at Las Vegas Convention Center – South Hall, Las Vegas, Nev.