PMA Australia is holding a Specialty Industry Conference, Oct. 31-Nov. 2 in Sydney, with the theme of “Moving to the Consumer“. Providing education to consumers is one of the primary ways PMA is helping its members grow their businesses.
“The recently held Educational Expos in Brisbane and Melbourne clearly demonstrated how PMA can co-ordinate retailers, suppliers and consumers in a very cost effective event, which can now be replicated in markets across Australia. The positive consumer, supplier and retailer feedback we received following these events give us real enthusiasm to launch a further four events in 2015,” says Peter Rose, PMA Director of Australian Activities. “Camera House, Teds and other major retailers were instrumental in supporting this program with financial underwriting from APCI, which was co-ordinated by our Chairperson, Paul Atkins. Canon and Nikon agreed to sponsor the program. This co-operative approach was key to their success and will be a major factor in deciding where events will be staged next year. The overall objective is to make consumer photo education easily accessible and affordable, with the close co-operation of PMA members in those areas.”
Peter adds the program of speakers, panels and workshops for the 2014 Specialty Industry Conference is our strongest yet. “If you are serious about the future of your business,” he states, “you should be there.”