Photo industry veteran and social media marketing expert Georgia McCabe shared her wisdom with attendees on using social media to their greatest advantage, including these tips on Pinterest:
- First and foremost, be on Pinterest. The average Pinterest user spends nearly 100 minutes a month on the site, and Pinterest retains users 2-3 times more effectively than Twitter. Most compelling: 80% of pins are repinned, so this is a powerful tool for growing your audience online.
- On your pin boards, include topics that are about your business, but also some personal subjects as well. When you choose a name for your pin boards, keep SEO in mind, and keep the names short. Pinterest helps businesses drive up their search engine rankings and generate more traffic than Google searches, Facebook and Twitter combined.
- Pinterest users are much more willing and likely to visit a website from a pin than Facebook users are. Be sure you use the “pin from website” tool, which will give you access to every image on your website, and any image you select to pin will automatically link back to your site.
- In the home feed, you can search by topic to see what people are pinning. You can query on any topic, by business, by name, etc. Use this to find topics that are of interest to the people you’re trying to interact with, and include those topics on your own pin boards. For example, if you shoot senior portraits, you can have pin boards to help seniors get ready for picture day, on topics like fashion tips, hairstyles, and how to do your makeup.
- Searching by topic is also a great way to keep up on the latest products and innovations. A search on the term “photo books,” for example, will bring up all the newest ideas.
- Once you pin something, it’s there forever, and it does not age like posts on Facebook or disappear like Twitter tweets. This means there is less pressure to pin every day, like you should on other social sites. Pinning as rarely as once a week can still be effective.
- Want to know if people are pinning from your site? Visit Pinterest.com/source/(your website name) to find out. You can use the same tool to check if people are pinning from your competitors’ sites.
Georgia also offered PMA 2014 Conferences attendees one-on-one, 20-minute social media strategy sessions during the event. Learn more at www.georgiamccabe.com.