Imaging Workshops at Mobile Photo Connect

mobile photo connect

Looking for info on how to make the most of your imaging apps, or tie your retail or output operations into the mobile world? Then look into a series of workshops offered on the 2nd day of the Mobile Photo Connect conference.

The Mobile Photo Workshops program is October 16, and will provide “practical lessons for implementing solutions for photo app monetization, image discoverability, and international expansion.”

Among the courses:
• Smart Photo Management — Picksu showcases computer vision and machine learning methods that can identify good shots, eliminate duplicates, split events, and more.
• Image Recognition with Firefly — How Amazon’s Fire phone’s image recognition software defines digital entities, facets, and filters to identify real-world objects.
• Monetizing Photo Apps — photo developers implementing Kodak Alaris’ API.
There’s more information here.

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Another look at the PMA Australia Educational Photo Expo

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Aus audiencePMA Director of Australian Activities Peter Rose offers us this report on the exciting Education Photo Expo held last weekend in Brisbane:

Whilst one event does not prove a point, it does seem the results in Brisbane last weekend, are a clear indication that consumer education is key to the specialty channels future success.
Mark Alderson from Camerahouse and Nic Peasley from Ted’s were from the outset convinced (as was PMA) that educational sessions linked with a mini Expo and retailers present to “close the sale” was a formula that would work. The concept needed to be cost effective and needed to be “portable” to take around Australia  This  belief was shared by our major sponsors Canon and Nikon, who assisted greatly with high quality speakers (in Canon’s case) and promotional product (in the case of Nikon).Aus crowds
Brisbane attracted over 300 consumers, most of whom had paid to attend a wide-ranging series of educational sessions. It was gratifying to see these sessions were well supported from early morning through to 5:30 in the evening. The thirst for knowledge was clearly evident.
Feedback forms were  sought from all attendees and their comments will be analyzed closely for suggested improvements in the upcoming event in Melbourne and for next year’s events.
The overall messages were  however very pleasing: “Learnt a lot,” “Enjoyed the session,” ‘Will be back next year”.
Aus TedTrade participation is critical in our success. [PMA Australia's head of Membership and Events] Barbara Bryan or I spoke to most exhibitors,  and the message was, “We want to participate next year.”
Our major retail partners in Queensland, Ted’s and Digidirect, reported good sales with strong follow-up sales expected.
PMA, as your “not-for-profit” association, has one objective in this exercise, to educate and connect with consumers, which ultimately will  assist our members.
I strongly believe we have taken the first step in achieving that objective.
Now to Melbourne on Sept 6!

PMA Australia’s Educational Photo Expo in Brisbane: A perspective

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Photo Expo 2014 BannerPMA Australia had a smashing success with its first Educational Photo Expo, sponsored by Canon and Nikon. This event, held over the weekend in Brisbane, drew large crowds and lots of excitement. On Sept. 6, a second event will be held in Melbourne. Here’s a look at the Brisbane expo, from the perspective of speaker John Swainston:

“More than 300 Brisbane folk braved wet and windy weather to join Australia’s PMA team and some committed exhibitors from the leading camera and accessory brands. As a speaker at many trade events for PMA over the past 30 years this was the first in Australia that embraced consumers exclusively  in such an intimate way. My topic was “All you need to know about selecting the right gear for your next travel adventure.” We took our attendees through iPhoneography, Point & Shoot, Mirrorless, All-in-one Tamron megazoom SLR photography and ‘The Works’ – f/2.8 glass where photography is the goal of the trip. What impressed me was the deep knowledge of so many attendees. But for many others, they had come to this PMA event because even with the Internet and good dealers locally, they were not getting the broad answers they needed to properly assess what would work for them. As we’ve seen at past International PMA events, and indeed PRO get-togethers in the US,  Camera House conferences in Australia, and I dare say Ringfoto member events in Germany, it’s this quest for knowledge that specialty retailers need to ramp up, to engage consumers who want to progress their image making, but don’t quite have the confidence to do it on their own. Photo Education, improved print services in many new forms were all high on the list of attendee priorities.pma_educational_pho#172C361

I didn’t get to see enough of the other presentations to be able to comment more broadly, except the fine talk on creating personal hard copy recipe books through Photo Book publishing, presented by the Momento Australia team. I loved that the illustrations were by Australian Pro photographer Penelope Beveridge, the award-winning and highly respected food and Photo Art photographer. The combination of inspiring images with useful how-to from Momento meant the audience found their way through perceived obstacles and were likely to go out and use the service. The ever present former DIMA president Phil Gresham was there presenting Fotofast’s latest services, as was the venerable Streets Imaging pro lab group.

The new Fujifilm tabletop print machine at a very affordable price, offering 8 inch paper roll print abilities attracted heaps of interest, as it opens up the world of Sweep Panorama prints from iPhone and other Smartphones, not to forget conventional digital cameras. This will work for even the smallest of Specialist retailers. Pro photographers interested in expanding their range of customer services could also use this as a custom print device based out of their studios. I came away with a strong impression that print and film to digital services  are likely to see significant improvements in the next decade as baby boomers start on consolidating their life’s images across various media.

Canon, Fujifilm and Olympus were very evident with their Interchangeable camera systems, while Nikon was represented in various retailer exhibitors, most notably Ted’s. Many people I talked with were coming from DSLR photography and especially interested in weight reduction in their future photography, as well as being less obtrusive. Vendors were able to show just how compact today’s Mirrorless offerings are, as well as demonstrate outstanding image quality and affordability.

While I can’t say I saw every aspect of the day, the overwhelming impression was one of keen excitement, exhibitors who were happy with the quality of the attendees and their interest level, as well as an affordable cost to exhibit. If resources and funds had been more extensive, a fuller PR effort might have produced even higher numbers and a few pro attendees, through that was not the primary audience. As a first effort, pretty darn good.

Next up it’s Melbourne, on Saturday September 6 at Victoria University. Another great group of speakers; my particular pick will be Canon Australia’s Jay Collier, with whom I share an August birthday. His wildlife images are something to behold. For my own part I look forward to engaging with the many new customers to more advanced photography, for whom such events are a wonderful, uncomplicated way to engage with contemporary image making, whether from a Smartphone or an advanced full frame DSLR.

John Swainston has been an active member of the photo industry for more than 4 decades, speaking widely to camera clubs and industry meetings around the world. He is a Senior Vice President at DayMen, parent company for the Lowepro & JOBY brands. He is a passionate photographer.

Witness to Genius: photographer keynotes mobile conference

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doug menuezOne photographer had access to the early days at many Silicon Valley innovators — and he’ll share what he saw and learned at the Mobile Photo Connect industry conference.

Photographer Doug Menuez is the author of “Fearless Genius: Witness to the Digital Revolution,” in which he is “reporting what I saw – I was in the room and witnessed the decisions and actions.” He was invited by Steve Jobs and other execs to “record their stories of struggle, failure, sacrifice and success, from 1985 to 2000.”

The special session will be “a source of insight and inspiration for today’s entrepreneurs,” says Mobile Photo Connect conference chair Hans Hartman. He also announced the first 23 of 30 developers who will present their photo apps in three fast-paced show-and-tell sessions. Among the companies demonstrating are Dropbox, Fujifilm, Kodak Alaris, Lifepics, Magisto, and MailPix.

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Stereo Daguerreotypes in New Zealand for World Photo Day

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new zealand daguerreotype

At Snapshot Cameras in New Zealand, they celebrated World Photo Day in style. Because the 175th anniversary of photography coincided with the 150th anniversary of the city of Hamilton, the store owners thought it fitting to invite their local contemporary Daguerreotypist to help them celebrate.

The store first dates back to 1928, and has been owned by the Boswell family since 1946.

Photo Organizer Jill Boswell reports Alan Bekhuis from Cased Images created a stereo image from two daguerreotypes, for which each silver-coated copper plate must be brought to a high mirror polish and sensitized to light with iodine and bromine. The plate is then exposed in the camera and developed over heated mercury to reveal the latent image.  “Exposed plates must be developed within a very short time of exposure so our guest brought his mobile darkroom, complete with fume cupboard, along on the day to both prepare and to develop the plates.”

boswellSnapshot Cameras also provided in store displays of antique and classic cameras, a reproduction of the first folding whole plate camera, and some images captured using older techniques, Boswell adds.

Sam Boswell produced a video of the day which can be viewed here.

Camera history shown on World Photography Day

Dageurreotype

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For World Photo Day, the project opened its “global gallery” for submissions, and other sites served a look at the history of digital photography.

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Popular Photography notes the world was “introduced to Dageurreotype Photography 175 Years Ago” here. “On this day in 1839, the daguerreotype process was officially announced to the public and the materials required to make them became available to the public,” the site adds. “The Giroux daguerrotype camera started making its way across the world just a few weeks after it was announced. “The Giroux daguerrotype camera started making its way across the world just a few weeks after it was announced. It was a huge step in terms of the photographic process, adding a new layer and beginning a movement that would ultimately result in our current state where cameras are pretty much omnipresent.”

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Imaging developer Lytro looks back at 175 years of photography here. “Starting with the first recorded photograph on paper in 1839 and finishing with the exciting future unfolding with light field photography, the infographic takes you through the twists and turns photography has taken over nearly two centuries to become the advanced technological marvel it is today,” the company says.

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And Digital Spy shows an overview of camera development here.

Mobile Photo Connect adds workshops

mobile conference

mobile photo connectThe Mobile Photo Connect conference expands in 2014 with a second day focused on workshops from vendors with relevant APIs and SDKs.

The overall summit will focus on how photo app developers, imaging vendors, mobile device manufacturers, and others in the ecosystem can create innovative solutions.

Topics for the conference include photo organizing, mobile photography startups, storytelling, and the popular photo app Show & Tell.

PMA’s Association of Imaging Executives is a sponsor.
Speakers include Ralf Gerbershagen, CEO of Kodak Alaris; Chris Lee, the product manager for photos at Dropbox; Rudy Burger, managing partner at Woodside Capital; and Oren Boiman, CEO of Magisto.

The conference is October 15-16 at the Fort Mason Conference Center in San Francisco.

More information is here.

 

Get your events in front of photo enthusiasts — for free — in The Big Photo Show community

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TheBigPhotoShow_verticalAs you’ve all heard, The Big Photo Show in Los Angeles was a huge success, drawing thousands of people to photo shoots, demos, workshops, and exhibits.

Luckily, millions of photo enthusiasts around the globe don’t have to wait for a local PMA consumer event or even live near one. They can visit www.thebigphotoshow.com 24/7 year round, and share their passion for photography, enter contests featuring great prizes, and enjoy videos and articles from photography experts like Erin Manning, Mark Comon and Duane Cassone.

They’re also looking for photo events, classes, and manufacturer demo/shoots: add yours to the Event Calendar so photo enthusiasts can see what’s happening near them.

It’s easy – just create a free basic account and then add your details to the Calendar of Events while logged in.

We’re delighted to provide The Big Photo Show website as one of our many member benefits, connecting our PMA members with photo enthusiasts and promoting the photo-imaging industry worldwide. Be sure to spread the word to all your customers!

More on PMA Australia’s Educational Photo Expos

Photo Expo 2014 Banner

Photo Expo 2014 BannerWe recently shared news about PMA Australia’s Educational Photo Expos, being held soon in Brisbane and Melbourne. Teds, Camera House and a number of other retailers will be joining in the expos,  coming together to run two one-day education events.  The aim is to engage the consumers in learning about techniques to produce better images and enjoy their imaging experience.

“The days of placing an advertisement and hoping consumers will kneeling woman with camerareact are long gone. We realize the need to engage the consumer in the fun of imaging making. With the support of Canon and Nikon as well as a group of lecturers from the industry, we aim to present eight lectures and experiences for the consumers to participate in,” said Mark Alderson of Camera House – Raleru Ltd.

Retailers will be selling via their websites on the day, as well as taking orders on special offers that will be made available to consumers who attend.

The concept of a low cost consumer event will only work if the retailers and supplier support the event, which will be a template for future industry events.

“We have moved from the box phase into the hobby phase and need to adjust our approach. This is a great time for the specialist sellers to work on a longer engagement with consumers.  I appreciate the support offered by PMA to do back office work that allows competing retailers to work together in this way,” Alderson said.

Details regarding the events can be found on www.educationalphotoexpo.com.au.

The July/August issue of PMA magazine is now available

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Magazine_issue072014_700x454The July/August issue of PMA Magazine – Connecting the Imaging Communities is live and online.

In this issue, discover the excitement of The Big Photo Show LA 2014! Read about all the opportunities this event, held in May, brought to photo enthusiasts and imaging businesses; check out interviews with attendees; and read (and even watch) interviews with exhibitors.

In addition, this issue revisits retailers we interviewed a year ago about getting consumers to make prints and photo products from mobile images. Discover what a huge difference a year has made in technology, ease of use, and big profits.

Also in this issue:

  • Hans Hartman of Suite 48 Analytics reveals trends in mobile photography and output
  • LifePics is betting on 3D printing
  • The 2014 AIE Future Imaging Summit panel on output explains current trends
  • Panasonic’s Darin Pepple explains how 4K and hybrid photography are changing the game
  • How the Tran family escaped terrors in Cambodia – then built one of the most successful imaging businesses in Australia
  • In the U.K., The Photography Show picks up where Focus on Imaging left off