Helping PMA members Down Under capitalize on the hunger for photography education among consumers, PMA Australia, with support from Canon and Nikon, is holding two Educational Photo Expos: one in Brisbane on August 23, followed by one in Melbourne on September 6 — with additional expos to follow in 2015
The PMA Australia office is asking photo businesses in those states to sign up quickly for a table, and begin spreading the word about the events to customers.
“The Big Photo Show held in Los Angeles last month again demonstrated the power of education in creating sales. Sessions ran for two days, creating an ongoing stream of customers for the retailers who participated. Glynn Lavender‘s presentations were, as usual, very popular. Plans are already underway to hold a similar event in LA in 2015 as well as planning single day educational events in other areas of the USA,” said Peter Rose, director of PMA Australia.
“We all know life’s ‘major events’ are tremendous drivers for our industry. Believe me, my joy of sharing great photos has been reignited!!” said Rose, who recently welcomed a grandchild. “Family, parents, grandparents and friends all thirst for those latest shots of their loved ones. Our industry owes them all access to your knowledge on not only how to take better pictures but how best to share them. Many of us assume this knowledge comes naturally. It doesn’t — and the future survival of our specialty channel relies on our ability to share this skill. [This is] the rationale behind our Educational Photo Expos.”