Good turn-out for PMA Industry Nights in Australia

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Retail and marketing maven Bill McCurry and Canadian specialty retailer Neil McBain spoke to PMA members in Brisbane and Sydney about the current retail environment — and how to best adapt to and recover from the chaos of the last few years.

The duo conclude their tour on May 2 in Melbourne.

John Swainston, managing director Maxwell International Australia, attended the Sydney gathering, and says it was “Great to see a full room with no spare seats.”

(He also took the above picture, and notes that “at least two attendees, including yours truly, had a real camera, real flash gun, real tripod (for the video) and real flash modifier/diffuser. A slightly more appropriate recording kit than the iPhone.”)

 

Photo Review attends Jerry Courvoisier Workshop

Article courtesy of Photo Review Australia magazine. By Margaret Brown, Technical Editor

Photo Review attended the Lightroom Made Easy workshop conducted in Sydney on Saturday 21 July by US-based photographer/educator Jerry Courvoisier and co-ordinated by the Australian division of Photo Marketing Association International.

The workshop was held in the seminar room at the Maritime Museum in Sydney and was attended by more than 30 participants, both enthusiast and professional. The focus of all activities was Adobe’s Lightroom 4, the latest iteration of an application that many photographers have adopted as the essential basis for their digital workflow. As it has developed, Lightroom has taken in new functions such as outputting to books, email and web galleries and, at the same time, provided additional controls over the ways in which files can be catalogued, processed and prepared for output.

On arrival, each participant is presented with a USB thumb drive containing sets of Courvoisier’s images for use on their laptops. (Participants are expected to have Lightroom 4 pre-loaded when they arrived.) In addition, the USB drive contains a suite of documents that includes outlines of what will be covered in the workshop (and also in the half-day seminars that are being run in association).

Lessons in DSLR Workflow with Lightroom and Photoshop, a 267-page instruction manual by Jerry Courvoisier is also provided in PDF format, along with nine brief instruction sheets covering various aspects of Lightroom. A 17-minute video tutorial by George Jardine (number 5 of 16 available through  http://mulita.com/blog/) is also included.

Tutor, Jerry Courvoisier, is the former Digital Programs Director at the Santa Fe Photographic Workshops and has led more than 250 workshops on Lightroom and other aspect of digital photography. A firm believer in’ learning by doing’ and ‘hands-on’ experience, he is an excellent instructor for both newcomers to Lightroom and more experienced users.

Workshop participants are expected to bring their own laptops, pre-loaded with Lightroom.

The one-day workshop begins with a basic overview of Lightroom and how it is positioned in the Adobe Photoshop family. It then moves on to cover the six basic elements of the Lightroom workflow: capturing, uploading, organising, sorting, developing and presenting.

Participants learn all aspects of file handling in Lightroom, including how to create new catalogs; import, move, copy and rename files; how to use metadata and ITPC data and how to add keywords to metadata. Different image viewing options are explored, along with different tools in the Lighroom workspace and how they can be utilised to save time when assembling catalogs and folders of images.

Editing adjustments  are covered in detail, with attention to global and local corrections. There is a brief introduction to the MAP Module, which is new to Lightroom 4 and covers geo-tagging. Also new to Lightroom 4 is the Book Module, which is covered in greater detail, with different output options – to professional printing house, Blurb and exporting to PDF– explored. The final Lightroom modules, Print and Web,  are covered in detail but, being less complex, are simpler to understand.

We were impressed by the thoroughness of the coverage of Lightroom’s many facets in this workshop, and also by the way Courvoisier handled participants’ queries and gave individual assistance to those who experienced any problems with the course materials.  The course materials were very comprehensive and the ability to work with Courvoisier’s images gave participants the freedom to experiment without worrying about deleting their own precious files.

One-on-one tuition is available to assist participants.

There were plenty of opportunities to exchange experiences during the morning and afternoon tea breaks and lunch break. (The workshop is fully catered.) We commend these workshops to any photographer who wants to learn how to use Lightroom effectively, including newcomers who have only begun to dabble with the program. The take-away materials will provide an excellent follow-up and enable participants to continue learning by doing long after the workshop ends.

Jerry Courvoisier’s seminars and workshops [moved] from Sydney to Brisbane on 23 and 24 July and then Melbourne on 27 and 28 July.

PMA Australia 2012 Digital Conference receives high praise

PMA Australia Digital Conference

PMA Australia recently held its 2012 PMA Digital Conference, which received very good feedback from attendees, 100 percent of whom ranked the following seven educational session as “excellent” or “good”:

  • Looking from the inside out, with Tony Hewitt
  • Retail global trends today, with Gary Lamb and John Swainston 
  • Managing your web content, with Campbell Wilson
  • The digital online space, with Darren Vowels
  • Digital futures, with Mike Walsh
  • Digital storytelling, with AJ Riebli
  • Competing online panel, with Chris Wilkinson (chairperson)

 

Be sure to look for coverage of the 2012 PMA Digital Conference in the July issue of PMA magazine, coming out later this month. The conference will be held again next September in Melbourne.

Highlights from PSPA seminars at The Digital Conference in Melbourne

PSPA Group 2012

More than 60 PMA/PSPA members from Australia and New Zealand attended a day of seminars for the
Professional School Photographers Association held at The Digital Conference in Melbourne, Australia, on May 26.
The morning sessions inlcuded David Good from MSP, who talked about the history of school photography and also some obligations for new entrants. Dino Apolito from Timestone demonstrated  new upgrades to their popular software; Stuart Holmes from IPS talked about wet and dry lab printing and suitability to peoples’ workflow; Kain Tietzel from Photomerchant demonstrated how online solutions could enhance workflows and profits; and Michael Warshall from Nulab discussed future trends overseas that would affect consumer spending. The members then broke for a two-hour Kodak sponsored lunch/AGM.
The AGM was attended by Jim Esp and Allan Showalter (executive director and president of PMA International, respectively). Peter Rose, director of Australian activities for PMA, said, “PSPA Australia/New Zealand was now the strongest subgroup of PMA,” and congratulated the PSPA in getting the Code of Practice & Bylaws rewritten and in new members joining.

Peter Cocklin & Andy Cooper from Kodak talked about their company’s bright future, and members agreed that Kodak Paper was widely used among the professional labs and was popular with their clients. National Chairperson Paul Dawson went through the correspondence for the year and it was decided that the Chairperson, Committee and State Representatives were to stay the same for another year — with Paul Dawson remaining the National Chairperson, Cliff Dykes  as Vice Chairperson and Laura Ferguson remaining as Secretary.

Dawson had strengthened the organisation over the last couple of years and was excited that he could now get to work on making the School Photography Supplier Membership better and easier for photographers to get in contact with industry suppliers. He continually noted the words of Richard Robertson: “You cannot be successful in an unsuccessful industry.”
The afternoon sessions started with the industry veteran Barry Moore, who always challenges the way photographers think about their businesses and clients. The last session was from Lee and Lorna Andrikopoulos. PSPA members were treated to a session of ‘selling with emotion’ and the attendees were excited to see the industry from not only from a sales angle, but as parents who have purchased packs from our members in the last few years.

The day concluded with a trip to “The Comedy Club,” where 27 members had a hilarious night with Mick Malloy.

The 2012 Conference saw the largest gathering of PSPA members in the 26 year history of PMA in Australia, and congratulations must go to Paul Dawson for organising an excellent PSPA Conference Program and successful event.

Retailer Hot Picks among many highlights of PMA Australia 2012 Digital Conference

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 The PMA Australia 2012 Digital Conference was held at the Melbourne Exhibition Centre in Melbourne, Australia, May 25-27.

Among the many highlights of the conference was the Retailers Hot Picks session, facilitated by Bill McCurry. Alan Logue, PMA Trustee At Large, covered the event for PMA Newsline:

PMA Retailer Hotpicks 2012 Winners

The Io Shutter from Kayell was among the Retailer Hot Picks winners


The judging panel of retailers entered into keen and passionate debate when selecting the annual picks of the hottest new products on display at this year’s Digital Show. The nominations were wide and varied,  covering a more diverse range of products than seen in previous years. However, the panel eventually reached agreement.

Making the cut for the final nominations were:

  • Looxcie Video Cam from Contour Meeco Sales
  • Io Shutter from Kayell
  • Tamron A007 24-70mm VC f/2.8 lens, from Maxwell International Australia
  • Google+ Hangout from Nikon Australia
  • Bolle Printer from Australian Photo Supplies
  • Microsoft Surface from Fujifilm Australia
  • Go Cam Waterproof Camcorder from Tasco
  • HD720P Eyewear Video Reader from Tasco
  • B Grip and Holster from Protog
  • Hoodman Foldable Eye Glasses
  • Ez Share Memory Card from Photo Direct
  • iPad Photo Scanner from Kaiser Baas
  • Eye Fi Pro Memory Card from CR Kennedy
  • MCAM Accessory for the iPhone from Camera Electronic Service
  • My Tego Skins from Photo Direct
  • Topaz Software from Topaz
  • Aerobot from Aerobot
  • Black Dye Sublimation Mug from Nova Sublimation Australia
  • Epson Interactive Projector/Board from Epson
  • iPhone Vacuum Press from nova Sublimation Australia
  • Digiframe Floor/Display Panels from Digiframe
  • Fuji 3D Maker from Fujifilm Australia

The 6 winners out of the nominations for the PMA Retailer Hot Picks Awards were:

  • Epson Interactive Projector/Board from Epson
  • Topaz Software from Topaz
  • Eye Fi Pro Memory Card from CR Kennedy
  • Ez Share Memory Card from Photo Direct
  • Bolle Printer from Australian Photo Supplies
  • Io Shutter from Kayell

The winners were presented with their winning certification by Peter Rose, Australian Director of Operations for PMA  Australia, and Alan Logue, PMA Trustee At Large.

PMA and The Digital Show congratulate all the nominees and winners, and hope it leads to more exciting interest in all the PMA Retailer Hotpicks 2012 nominations.

PMA Australia extends special thanks go to Bill McCurry of McCurry Associates for his support of this  program, as well as Alan Logue of Hutt Street Photos and the team of Industry Reporters who made the whole PMA Retailer Hotpicks 2012 program so successful.

Be sure to look for more coverage of the PMA Australia 2012 Digital Conference in PMA Newsline and PMA magazine.

Tony Hewitt to open The Digital Show conference in Australia

Grand Master Photographer Tony Hewitt will present “Looking from the Inside Out: A Working Photographer’s View on a Changing Industry,” at The Digital Show Conference, Melbourne, Australia, May 24, at 10 a.m. He will share his infectious passion for people, photography and the pursuit of great images. He will address some of the industry’s burning questions:

What’s really changing?

What’s staying the same?

Where’s the opportunity?

What can the professional offer?

How can you “stand out” in a world where everyone is a “photographer”?

“We’re pleased to have such a seasoned professional open our conference. We believe this is the best line-up PMA has ever presented. From Tony’s opening keynote, which promises to be quite inspirational, to speakers from Microsoft, Pixar and others, we have a very unique and strong offering this year,” says  Peter Rose, director, Australian Activities, PMA. “Our conference reflects the strategic direction of technology convergence and how it’s impacting the industry.”

The keynote presentation on “Digital Storyteling” by A.J. Riebli of Pixar Animation Studios will go on as scheduled in the 5pm, Friday timeslot. Additionally there will be a brief industry awards presentation by IDEA Australia on the front of this end-of-day general session. The Gold Tripod recognizing outstanding contribution to the Australian Photo Industry as well as the Dealer of the Year award for 2012 will be presented.

 

 

The March/April issue of PMA magazine is ready for reading

The new Paul's Photo is featured in the new PMA magazine

The new Paul's Photo is featured in the new PMA magazine

The latest issue of PMA Magazine – Connecting the Imaging Communities is live and online in an all-new interactive version. Top features include the renovation of Paul’s Photo and a look at the new 6Sight Social Imaging Report.

Connections
Newsline – Top news for the industry’s leading information source

Member Advantage – PMA resources save you time and money and help you succeed.

Connections
In Memoriam: Edward C. Ritz
In Memoriam: Michihiro Yamaki

PMA Australia event gets digital makeover — Annual conference provides wide range of education opportunities.
Portraiture in focus – School portrait and sports/event photography conferences spotlights new opportunities for growth and change

Business & Marketing
Laser photo engraving 101 – If it’s flat, you can probably make a laser-etched photo out of it.
Reinventing Paul’s Photo – A conversation with Mark Comon about why now is the time to rethink the photo store.

Trends & Technology
Smart phone apps drive imaging – Discussing the biggest imaging boom, from PMA@CES
6Sight releases the 6Sight Social Imaging Survey Report – New research sheds light on how today’s connected generation of photo takers choose devices and methods for taking, enhancing and sharing photo.

“Retail Global Trends and Our Future” at the Digital Conference

Gary Lamb

The Digital Conference, presented by PMA Australia, features the session “Retail Global Trends and Our Future” at 11:30 a.m., Thursday, May 24, at the Melbourne Convention and Exhibition Centre. What are international retail trends telling us about future consumer buying behavior? Join Gary Lamb, GfK Australia, and John Swainston, Maxwell International Australia Pty Ltd., will explore this topic.

The PMA Best Value Conference Pass, $295 member, grants access to choice of education sessions Thursday through Saturday; the Thursday luncheon and Sundowner; “Evening with an Artist” on Saturday; and The Digital Show Friday through Sunday.

 

The business of social media to be taught at The Digital Show

Paul Atkins

Paul Atkins

The new Digital Conference program at the PMA Australia Conference features “The Business of Social Media”, Thursday, May 24th, at the Melbourne Convention and Exhibition Centre at 2:30 p.m. The featured speaker is Paul Atkins, Atkins Technicolour, who will describe how to create and capitalize on a successful social media marketing campaign.

In 1993, fresh out of a Bachelor of Business, Atkins began working for his family’s company AtkinsTechnicolour, taking a 60 year business into it’s third generation of family involvement.

Atkins was quick to pick up digital technology, and with leadership from Kodak brought Adelaide into the new age. Atkins is State Rep for PMA in South Australia, President at Association of Professional Colour Imagers (APCI) and state council member for South Australia at Australian Institute of Professional Photography (AIPP). Lectures on Marketing, Colour Management, Adobe Lightroom.

 

Click here for registration information

 

“Creating Profits” on tap for The Digital Show

Michael Warshall
Michael Warshall

Michael Warshall

The new Digital Conference program at the PMA Australia Conference features “Creating Profits From Printing Both Now And Into The Immediate Future” with Michael Warshall, Nulab Professional Imaging, on Thursday, May 24th, at 1:15 p.m. The session will emphasize learning how to increase revenue and profitability from prints. While there are many facets to this complex area, there are profits to be made from diligence and knowledge.

Warshall has for many years been appointed judge for the National Print awards of the Australian Institute of Professional Photography: A.I.P.P. (in which he is a Master of Photography and a Fellow).
Michael has been invited to share his vast knowledge of Photography and Business Techniques with other professionals at seminars in Australia and overseas. Exchanging ideas with the worlds best and finest, together with a firm commitment to excellence has made Warshall an international leader in the field of Portrait and Wedding Photography and in the business of photography.

In 1996, he took control of Nulab Professional Imaging and has been concentrating on developing a total e-commerce digital workflow and selling solution for wedding portrait photographers throughout the world. Over the last five years, he has been concentrating on setting up exclusive educational facilities, where he can share his vast amount of knowledge with other photographers from around the world. He has modern facilities at his Elsternwick studio, and currently operates a luxury retreat in Cabo San Lucas, Mexico, where seminars are run yearly. He as recently added a small Resort on the Mornington Peninsula to provide another retreat facility to offer more education to photographers.

Click here for registration information