We recently shared news about PMA Australia’s Educational Photo Expos, being held soon in Brisbane and Melbourne. Teds, Camera House and a number of other retailers will be joining in the expos, coming together to run two one-day education events. The aim is to engage the consumers in learning about techniques to produce better images and enjoy their imaging experience.
“The days of placing an advertisement and hoping consumers will react are long gone. We realize the need to engage the consumer in the fun of imaging making. With the support of Canon and Nikon as well as a group of lecturers from the industry, we aim to present eight lectures and experiences for the consumers to participate in,” said Mark Alderson of Camera House – Raleru Ltd.
Retailers will be selling via their websites on the day, as well as taking orders on special offers that will be made available to consumers who attend.
The concept of a low cost consumer event will only work if the retailers and supplier support the event, which will be a template for future industry events.
“We have moved from the box phase into the hobby phase and need to adjust our approach. This is a great time for the specialist sellers to work on a longer engagement with consumers. I appreciate the support offered by PMA to do back office work that allows competing retailers to work together in this way,” Alderson said.
Details regarding the events can be found on www.educationalphotoexpo.com.au.