Colby Jubenville says being unique, agile and fast is paramount to your success in business. The co-author of “Zebras and Cheetahs,” he has suggestions to help you rethink your approach to being unique. This episode of the PMA Podcast features Jubenville on the McCurry Marketing Idea Exchange. Listen and discover that just as every zebra has unique stripe patterns, every successful business can use its strengths and collective passion to be unique. On January 4, 2014, spend some time with both Colby Jubenville and Bill McCurry at the Official Business Session during the PMA 2015 Conferences at Bally’s Las Vegas. Get ready to kick start your business to move at cheetah speed with agility to respond to whatever 2015 holds for your organization.
I’m excited to announce that we will be launching the new PMA Podcast in September!
The PMA Podcast is the podcast for anyone whose business revolves around imaging and pictures. We’ll cover topics like increasing sales, new imaging technology, the latest in picture framing, business management tips, advances in photo output, high volume photography, and much more. Designed for members of PMA and its international community of imaging associations — AIE, DIMA, NAPET, PPFA, PSPA, and SPAA — the PMA Podcast is your weekly source of information to help you grow your business.
If you’re a fan of the DIMAcast or the AIE Imaging Executive podcast, you’ll find all the great content you’re used to — including our friend Bill McCurry‘s monthly McCurry Marketing Idea Exchange podcast and transcripts — and lots more, now all in one place, on the PMA Podcast.
Look for the first episode on September 8, followed by a great new interview every week.
The Board of Directors of PMA has refined the PMA mission statement and set new objectives for member services, resources, and support. The new mission statement, which expands on the previous mission, “Promote the growth of the imaging industry,” now details specific areas of focus:
“Evolve the imaging business community worldwide by promoting innovation, marketing, technology, and passion for photography.”
The refined mission statement arose from the work of a committee comprised of key industry members: Gaby Mullinax of Fullerton Photographics in Fullerton, Calif.; Marsha Phillips of F-11 Photographic Supplies in Bozeman, Mont.; Jerry Sullivan of Precision Camera in Austin, Texas; and chaired by PMA past-president Allen Showalter of King Photo/Showalter Imaging Group in Harrisonburg, Va.
Along with the refined mission statement come a number of plans for new, additional ways to help PMA members grow their businesses and to advance the industry as a whole.
Included are the continuation of the consumer facing Big Photo Show in various formats; the development of a Big Photo Show kit, which would help photo retailers host their own Big Photo Show events in their local markets; continued support and development of certifications; social media programs for members; additional promotion of National Photo Month and the establishment of a National Photo Store Day; continued legal support; and ongoing work with other industry groups to help market and promote revenue generating aspects of photography.
“Our mission and focus must be clear and targeted to the industry needs of today. We recognize that the basic motivation in our industry is the passion for photography. Photography is not going away because technology has caused a paradigm shift; in fact, the passion is stronger than ever, because it’s more convenient to capture and share images than ever before in human history,” said PMA President Bill Eklund of Sharp Photo & Portrait, Eau Claire, Wis. “PMA, as the industry’s worldwide photo association, needs to help its members evolve by promoting innovation and technology; providing networking events like the PMA Conferences and PMA@CES to help our members with idea sharing and marketing their products and services; and fueling consumer passion for photography with information and education events like the Big Photo Show. We are excited to unveil our refined mission statement, and to offer these new and expanded resources and tools to our members.”
Have some great ideas or strategies to share? Here’s the chance to do so! PMA has extended the deadline for applications for DIMA 2015 and 2015 PMA@CES Conference speakers until July 15. Proposed topics should fall in one of the following categories: retail strategy, photo publishing, consumer video, camera phone imaging, social media, or professional imaging.
Interested speakers can complete the application form available at https://pma.informz.net/survistapro/sn.asp?gid=A0155F8F-4E08-4765-9D5D-4BC80387DFA1 by June 30, 2014. Questions? Email Jeff Frazine at firstname.lastname@example.org.
DIMA 2015, part of the PMA 2015 Conferences, will be held Jan. 4-5, 2015 at Bally’s Las Vegas. The 2015 PMA@CES Conference is Jan. 6-8, 2015, at Las Vegas Convention Center – South Hall, Las Vegas, Nev.
We are excited to welcome Entertainment Radio Network back to The Big Photo Show LA at the Los Angeles Convention Center, May 17, 2014! Entertainment Radio Network produces nationally syndicated and internet radio shows including Popular Technology Radio, Working Mother Radio, and Popular Science Radio – all of which will be broadcasting live and recording episodes from The Big Photo Show. Program hosts Mike Kahn, Alan Taylor, and Bettina Bush will be onsite, covering news, technology, equipment, creative photo display and product ideas, and more, as well as interviewing exhibitors, photographers and attendees at the event. Several programs will air live, and others will be recorded for later broadcast.
To listen live, please visit the ernlive.com website with the links below:
Mike Kahn, Host of Popular Technology Radio, which is heard by over a million listeners coast-to-coast, commented, “I am thrilled to be broadcasting for the second year in a row at the Big Photo Show LA. Our mission at Popular Technology Radio is to bring our listeners the facts on the latest technology that makes our lives easier and more interesting. Understanding the advantages of imaging capture and sharing that knowledge has mass appeal to our fans. Be sure to tune in to Popular Technology Radio for all the coverage of The Big Photo Show.”
“We are so happy to welcome Entertainment Radio Network back to The Big Photo Show LA, where they will again be broadcasting live from the show floor. This is a great way to not only share all the excitement of the event with ERN’s huge national audience, but also get all those listeners even more enthusiastic about photography, camera equipment, photo education and creative output ideas,” said PMA President Bill Eklund.
For more information about exhibiting or sponsorship opportunities at The Big Photo Show, contact Jeff Frazine at email@example.com.
I’ve got great news for people who love photography in Southern California: They will get to discover, try, and buy innovative new equipment from Panasonic, which will be one of our many exciting exhibitors at The Big Photo Show in Los Angeles, Calif., May 17-18.
Panasonic joins a growing list of exhibitors including Sony, Sigma, Fujifilm, Tamron, Samy’s Camera, Popular Photography and dozens of others.
At The Big Photo Show, Panasonic will be presenting the company’s entire line of Lumix camera products, featuring the G Series interchangeable lens mirrorless cameras. Thousands and thousands of photo enthusiasts in Southern California will discover Panasonic’s leading camera technology, including the Lumix GH4, which captures video in 4K resolution, as well as the company’s complete line of Micro Four Thirds compatible lenses for Lumix cameras.
“Panasonic is excited to be exhibiting at The Big Photo Show and presenting our line of Lumix cameras and lenses, as well as our entire line of Adventure products,” said Thomas Curley, Business Development Manager for Panasonic North America. “Our camera products are of interest to professionals looking for the latest in hybrid imaging or video production gear, as well as photo enthusiasts seeking a great picture taking solution for family or fun – and we think the Big Photo Show is the perfect place to be. See you in LA!”
The Big Photo Show is a series of premier events for photo hobbyists, amateurs photographers and pros, offering the latest photography equipment; photography education, at both beginner/intermediate and advanced levels; live model shooting arenas, where attendees can shoot side-by-side with successful pros, who will offer tips and tricks; creative photo product displays, and much more.