PMA refines mission statement, sets new goals


PMAlogo_CMYK_smallThe Board of Directors of PMA has refined the PMA mission statement and set new objectives for member services, resources, and support. The new mission statement, which expands on the previous mission, “Promote the growth of the imaging industry,” now details specific areas of focus:

“Evolve the imaging business community worldwide by promoting innovation, marketing, technology, and passion for photography.”

The refined mission statement arose from the work of a committee comprised of key industry members: Gaby Mullinax of Fullerton Photographics in Fullerton, Calif.; Marsha Phillips of F-11 Photographic Supplies in Bozeman, Mont.; Jerry Sullivan of Precision Camera in Austin, Texas; and chaired by PMA past-president Allen Showalter of King Photo/Showalter Imaging Group in Harrisonburg, Va.

Along with the refined mission statement come a number of plans for new, additional ways to help PMA members grow their businesses and to advance the industry as a whole.

Included are the continuation of the consumer facing Big Photo Show in various formats; the development of a Big Photo Show kit, which would help photo retailers host their own Big Photo Show events in their local markets; continued support and development of certifications; social media programs for members; additional promotion of National Photo Month and the establishment of a National Photo Store Day; continued legal support; and ongoing work with other industry groups to help market and promote revenue generating aspects of photography.

“Our mission and focus must be clear and targeted to the industry needs of today. We recognize that the basic motivation in our industry is the passion for photography. Photography is not going away because technology has caused a paradigm shift; in fact, the passion is stronger than ever, because it’s more convenient to capture and share images than ever before in human history,” said PMA President Bill Eklund of Sharp Photo & Portrait, Eau Claire, Wis. “PMA, as the industry’s worldwide photo association, needs to help its members evolve by promoting innovation and technology; providing networking events like the PMA Conferences and PMA@CES to help our members with idea sharing and marketing their products and services; and fueling consumer passion for photography with information and education events like the Big Photo Show. We are excited to unveil our refined mission statement, and to offer these new and expanded resources and tools to our members.”

The July/August issue of PMA magazine is now available


Magazine_issue072014_700x454The July/August issue of PMA Magazine – Connecting the Imaging Communities is live and online.

In this issue, discover the excitement of The Big Photo Show LA 2014! Read about all the opportunities this event, held in May, brought to photo enthusiasts and imaging businesses; check out interviews with attendees; and read (and even watch) interviews with exhibitors.

In addition, this issue revisits retailers we interviewed a year ago about getting consumers to make prints and photo products from mobile images. Discover what a huge difference a year has made in technology, ease of use, and big profits.

Also in this issue:

  • Hans Hartman of Suite 48 Analytics reveals trends in mobile photography and output
  • LifePics is betting on 3D printing
  • The 2014 AIE Future Imaging Summit panel on output explains current trends
  • Panasonic’s Darin Pepple explains how 4K and hybrid photography are changing the game
  • How the Tran family escaped terrors in Cambodia – then built one of the most successful imaging businesses in Australia
  • In the U.K., The Photography Show picks up where Focus on Imaging left off

DIMA 2015 and 2015 PMA@CES call for speakers deadlines July 15


PMA@CES_logo_vertical-300x257Have some great ideas or strategies to share? Here’s the chance to do so! PMA has extended the deadline for applications for DIMA 2015 and 2015 PMA@CES Conference speakers until July 15. Proposed topics should fall in one of the following categories: retail strategy, photo publishing, consumer video, camera phone imaging, social media, or professional imaging.

Interested speakers can complete the application form  available at by June 30, 2014. Questions? Email Jeff Frazine at

DIMA 2015, part of the PMA 2015 Conferences, will be held Jan. 4-5, 2015 at Bally’s Las Vegas. The 2015 PMA@CES Conference is Jan. 6-8, 2015, at Las Vegas Convention Center – South Hall, Las Vegas, Nev.

The May/June issue of PMA magazine is here


MayJun2014_250x328Tomorrow is May 1, which means the start of National Photo Month, The Big Photo Show — and that the May/June issue of PMA Magazine, Connecting the Imaging Communities, is here!

In this issue, learn how getting kicked out of their location became the best thing that ever happened to Precision Camera, and discover how Erin Manning and Kevin Gilbert use speaking engagements to build their businesses. Read an overview of everything that’s happening at the upcoming Big Photo Show in LA, May 17-18, and find out why ArcSoft’s facial recognition technology is changing the way people use images.

Also in this issue:

  • Offering photo classes can be easy – and might be the key to your future success
  • Research presented at GfK’s Imaging Summit shows a brighter future for photo retail
  • The 2014 AIE Future Imaging Summit panel on sharing explains current trends
  • How “customers first” has built a multimillion dollar business for Joseph and JoAnn Callaway
  • A look at “My PMA:” Long-time members share what they gain from being part of PMA
  • Image Witness is helping photographers protect their work online
  • PMA resources to help you promote National Photo Month in May

Entertainment Radio Network to broadcast live from The Big Photo Show


TheBigPhotoShow_verticalWe are excited to welcome Entertainment Radio Network back to  The Big Photo Show LA at the Los Angeles Convention Center, May 17, 2014! Entertainment Radio Network produces nationally syndicated and internet radio shows including Popular Technology Radio, Working Mother Radio, and Popular Science Radio – all of which will be broadcasting live and recording episodes from The Big Photo Show. Program hosts Mike Kahn, Alan Taylor, and Bettina Bush will be onsite, covering news, technology, equipment, creative photo display and product ideas, and more, as well as interviewing exhibitors, photographers and attendees at the event. Several programs will air live, and others will be recorded for later broadcast.

To listen live, please visit the website with the links below:

Popular Technology Radio from 9-11am PT

Popular Science Radio from 12-1pm PT

Working Mother Radio from 9-10pm PT

Mike Kahn, Host of Popular Technology Radio, which is heard by over a million listeners coast-to-coast, commented, “I am thrilled to be broadcasting for the second year in a row at the Big Photo Show LA. Our mission at Popular Technology Radio is to bring our listeners the facts on the latest technology that makes our lives easier and more interesting. Understanding the advantages of imaging capture and sharing that knowledge has mass appeal to our fans. Be sure to tune in to Popular Technology Radio for all the coverage of The Big Photo Show.”

“We are so happy to welcome Entertainment Radio Network back to The Big Photo Show LA, where they will again be broadcasting live from the show floor. This is a great way to not only share all the excitement of the event with ERN’s huge national audience, but also get all those listeners even more enthusiastic about photography, camera equipment, photo education and creative output ideas,” said PMA President Bill Eklund.

For more information about exhibiting or sponsorship opportunities at The Big Photo Show, contact Jeff Frazine at

Panasonic joins growing list of exhibitors at The Big Photo Show LA


TheBigPhotoShow_verticalI’ve got great news for people who love photography in Southernpanasonic logo California: They will get to discover, try, and buy innovative new equipment from Panasonic, which will be one of our many exciting exhibitors at The Big Photo Show in Los Angeles, Calif., May 17-18.

Panasonic joins a growing list of exhibitors including Sony, Sigma, Fujifilm, Tamron, Samy’s Camera, Popular Photography and dozens of others.

At The Big Photo Show, Panasonic will be presenting the company’s entire line of Lumix camera products, featuring the G Series interchangeable lens mirrorless cameras. Thousands and thousands of photo enthusiasts in Southern California will discover Panasonic’s leading camera technology, including the Lumix GH4, which captures video in 4K resolution, as well as the company’s complete line of Micro Four Thirds compatible lenses for Lumix cameras.

“Panasonic is excited to be exhibiting at The Big Photo Show and presenting our line of Lumix cameras and lenses, as well as our entire line of Adventure products,” said Thomas Curley, Business Development Manager for Panasonic North America. “Our camera products are of interest to professionals looking for the latest in hybrid imaging or video production gear, as well as photo enthusiasts seeking a great picture taking solution for family or fun – and we think the Big Photo Show is the perfect place to be. See you in LA!”

The Big Photo Show is a series of premier events for photo hobbyists, amateurs photographers and pros, offering the latest photography equipment; photography education, at both beginner/intermediate and advanced levels; live model shooting arenas, where attendees can shoot side-by-side with successful pros, who will offer tips and tricks; creative photo product displays, and much more.

Want a free trip to LA for The Big Photo Show? If your customer wins our photo contest, so do you


TBPS_Contest_combined_blue_h_200x237Surely, by now, you’ve heard all about The Big Photo Show, being held in Los Angeles for the second time May 17-18. I bet you’d love to win a free trip for yourself and guest to LA, to see it for yourself — and you can. All you have to do is get your customers to enter The Big Photo Show Seriously Fun Photography Photo Challenge.

The Grand Prize is a trip for two to Los Angeles to attend The Big Photo Show, as well as a Canon T3i kit and Pixma printer, and a deluxe framing job from On the Wall Gallery & Frames. If the winner learns of the contest through a PMA member photo retailer, that photo retailer also wins a trip for two to LA for The Big Photo Show.

Photo retailers throughout the U.S. are encouraged to promote The Big Photo Show and the Seriously Fun Photography Photo Challenge to customers on their websites, through social media outlets, in newsletters and emails, and by using in-store signage and fliers. All promotional materials are available for download here, or by emailing a request to If your customer wins the Grand Prize, you and your guest will win round trip airfare to Los Angeles from anywhere in the contiguous United States, accommodations in The Big Photo Show host hotel for up to three nights, and admission to The Big Photo Show.

“We are very excited at the initial response to the Seriously Fun Photography Photo Challenge, leading up to The Big Photo Show LA. We received a great number of entries in the first weekend of the challenge. The images cover a wide range of topics, but they all convey the photo enthusiasts’ love and excitement for photography,” said PMA Operations Officer Melissa Aldrich. “With a start this strong, we will easily surpass last year’s great challenge results, and continue to spread the word about The Big Photo Show.”

Entries for the Seriously Fun Photography Photo Challenge are being accepted now through April 16. Winners will be chosen in two categories – popular choice, and professionally judged. Popular choice voting begins March 26 and ends April 21.Winners chosen by our panel of professional photographer judges will be announced on April 23.

Prizes have been furnished by generous sponsors including: Canon, Fullerton Photographics, LumiQuest, Macphun Software, Nations Photo Lab, On the Wall Gallery & Frames, Orange County Center for Photography and Digital Arts, Panasonic, Ricoh/Pentax, Sigma, Sony, Tabelz, Tamron, ToCAD, and Westcott.

In addition to earning valuable prizes from these top companies, winning images will be on display at The Big Photo Show, May 17-18 at the Los Angeles Convention Center. All winning images and many top entries will also be featured on

Complete rules and eligibility requirements can be found at

On the DIMAcast: How to be successful with photo booths

New DIMAcast 2.0 logo

New DIMAcast 2.0 logoThis was a fun DIMAcast for me, because I had the chance to interview one of my favorite folks in this industry, Chris Lydle, owner of Chris’ Camera Center in Aiken, S.C. Chris is the author of a new book, available here, called “The Photo Booth Book – A business guide to photo booth rentals.”

In the interview, he offers a little peek into the many great tips and advice on making money with photo booths. Listen in at or using the onsite player below, and hear his advice for buying a photo booth vs. building your own, the biggest mistakes most people make with photo booths, the best thing you can do to be profitable with photo booths, and more.

On the DIMAcast: PMA 2014 Hall of Fame Award recipient John Segall

New DIMAcast 2.0 logo

New DIMAcast 2.0 logoDuring 2014 PMA@CES in January, John Segall, formerly Vice President of Business Development and now a consultant of Lifetouch, received the PMA Hall of Fame award, PMA’s highest honor, which is bestowed in recognition of extraordinary service to the imaging industry. On this episode of the DIMAcast, John shares the remarkable account of his family’s history, how his business got its start and how his company grew to become an extraordinary success. Listen in to his fascinating story, and hear John’s advice for a successful future in the imaging industry, at or by using the player below.

John Segall of Lifetouch receives 2014 PMA Hall of Fame Award

John Segall receives PMA’s highest honor. Photo by Diane Berkenfeld.
John Segall receives PMA’s highest honor. Photo by Diane Berkenfeld.

John Segall receives PMA’s highest honor. Photo by Diane Berkenfeld.

I’m delighted to announce John Segall of Lifetouch is the recipient of the 2014 PMA Hall of Fame Award – PMA’s highest honor — for decades of service to PMA and to the imaging industry as a whole.

John was born into a photographic family. His grandfather, Louis Segall, was a portrait photographer in Germany; his father, Karl Segall, a Professional School Photographers Association (PSPA) Past President and a recipient of the PMA Distinguished Service Award, joined Louis in opening a photography studio after they immigrated to America in 1938.

John and his brother Jeff joined the family business more than 40 years ago. In 1995, the Segall brothers sold both Segall-Majestic and Elegant Images to Lifetouch Inc., and continue to work with Lifetouch to this day.

John attended his first PMA seminar in New Orleans in 1974. He joined the PSPA Board of Directors in 1982, and served until 1988. He was elected President of PSPA in 1985 (a position John’s brother Jeff also held, in 1995). John served on the PMA Board of Directors from 1989-1997, and was elected President in 1993. He became a PMA Lifetime Member in 1994, and was a member of the PMA Services Board of Directors from 2004-2012. John was the organizer of the industry gift to Roy S. Pung, upon Pung’s retirement from PMA in 2002, and serves as Chairman of the Advisory Board of the Michigan State University Roy S. Pung Best Practices in Management Lecture Series. John received the PMA Distinguished Service Award in 2008, and the PSPA Lynx Award in 2012.

John currently serves the imaging industry as Vice President and Board member of the International Photographic Council (IPC), and organized and staged the United Nations Exhibition of Photography on behalf of the IPC at Photokina in 2012. He is also a member of the Buck Rogers/NPG Group.

“With his long and remarkable service to PMA and the entire imaging industry, John continues and builds upon a proud family legacy,” said PMA president Allen Showalter. “On behalf of the entire PMA membership, it is truly a privilege to recognize John with the PMA Hall of Fame Award, as a symbol of our thanks for his lifetime of hard work and dedication.”

John will be presented with the PMA Hall of Fame Award on Jan. 7, 2014, during 2014 PMA@CES, Jan 7-10, 2014, at the LVH in Las Vegas, Nev. Look for more about John in the upcoming Jan./Feb. 2014 issue of PMA magazine.