Photo Marketing Association International (PMA) announced the recipients of the Out of the Box awards presented at InnovationNow Photo Business and Technology Summit, Monday, Sept. 28, at Hotel Parc 55, in San Francisco, Calif.
The inaugural Out of the Box Awards recognize innovation and collaboration by honoring the visionaries behind breakthrough achievements across the entire photography spectrum. Out of the Box Award categories span all industry segments, including manufacturers, service providers, small and large in-store and online retailers, software providers, photographic studios, and photographers who have broken new ground.
“PMA wants to recognize, in the digital world, innovations can come from all segments of the industry, from a small family-owned shop to a large multinational,” says Georgia McCabe, CEO, PMA. “The Out of the Box Awards recognize those who understand the way to grow the entire industry is to learn new skills, invent new process and try new marketing approaches.”
The award winners are:
Customer-first award: Mixbook
Mixbook, an award-winning photo service that helps consumers share and relive life‘s most important memories through stunning, one-of-a-kind photo products.
Customer-focused productivity: DSP Photography
DSP Photography, has demonstrated that a total dedication to quality and efficiency can lead to higher profits, sustained growth and customer loyalty.
Market Maker: Circle Graphics
Circle Graphics manufactures and sells personalized wall décor and photo gift products through multiple retail channels, and popularized personalized wall decor with bringing high-quality canvas to new channels and markets.
Millennials Meet the Master: The Artona Group
The Artona Group has adapted to changing technology and business practices from the input from all members of the Rak family.
Engine of Innovation: Mediaclip
Mediaclip’s white-label software solution, which is integrated into hundreds of websites and with the most popular e-Commerce platforms worldwide, allows customers to offer an incredible array of photo merchandise products with a intuitive user interface.
21st Century George Eastman Award: DNP
DNP introduced the DNP WPS-1 wireless print server, allowing event photographers to efficiently increase their shoot-to-print business by eliminating the use of wires and memory cards.
Consumer Market Driver: CEWE Color
CEWE jump-started the photo book market in Europe by offering the CEWE Photo Book through independent retailers and supported with an extensive marketing campaign.
High-Touch, Low-Tech Marketing: Atkins Photo Lab
Atkins Photo Lab, a third-generation photo lab based in Australia, meets the needs of the ever-changing market, all the while advancing the personal touch and service that is the hallmark of the company.
High-Touch, High-Tech Marketing: Live Portrait
Live Portrait breathes new life into the school portrait, which uses augmented reality through a smartphone camera to add a video element to every photograph in a yearbook.
All Are Welcome: Glossy Finish by Lifetouch
Glossy Finish also allows parents and family attending the sporting event to make their own prints at the mobile lab, which not only adds another layer of customer service, but also highlights the quality from Glossy Finish’s own photographers.
Education Leadership: H&H Color Lab
H&H Color Lab actively works to ensure customer success with a commitment to education.
Marketing Maverick: OIympus America
Olympus America has advanced the cause for mirrorless cameras with a humorous video campaign to raise awareness of DSL-ARM, a fictional affliction causing an arm to be stretched through the use of a heavy DSLR. which also highlighted the distinctiveness of the OM-D E-M5 Mark II.
Imaging Evangelist: Panasonic
Panasonic has broken the mold for camera marketing for its Lumix brand cameras. Panasonic is embracing the fact the consumer lives in an age of screens, with moving images everywhere: smartphones, tablets, computers and television displays.
Unsung Hero: Peter Tahmin
Peter Tahmin has been behind the success of many of the photo industries biggest names, including Kodak, Ritz Interactive and Ritz Camera & Image. Currently, Peter is the co-founder & COO at MailPix.com located in Huntington Beach Calif., which also operates Winkflash.
Photo History Preservation: Rachel LaCour Niesen
Rachel LaCour Niesen is the driving force behind Save Family Photos, a popular Instagram site recognizing and valuing the power of a single family photo.