McCurry Marketing Idea Exchange #602 – May 26, 2015
Brian Mundy, Octane Creative Media, Philips Ranch, Calif.
Brian Mundy was part of the focus of last week’s MMIE because he was the speaker at an event at Paul’s Photo in Torrance, Calif. Combine that with his long-time connection with DIMA, and you’ve got someone with some strong opinions about what kind of photographer a retailer should hire to make presentations at classes.
There are some amazing people in the business, he notes, people with vast quantities of knowledge. Equally important, as far as Mundy is concerned, a teacher should be something of an entertainer. No, he’s not talking about one-liners or stand-up comedy routines, rather personalities that grab attention, keep people engaged. You want the class to be alive.
Some photographers with lots of knowledge deliver dry presentations, says Mundy, and lose their audience.
So, if you’re searching for someone to teach a class at your store, here’s what you should look for, Mundy advises:
- The photographer must be knowledgeable.
- The photographer should be an easy-going people-person who keeps you engaged, who makes you enjoy the class and thereby retain the information delivered.
Say, doesn’t that sound like two-thirds of the requirement for a good sales person working the store’s floor?
But if you’re thinking of shoving one of your salespeople in front of a crowd, remember some people are terrified speechless of being in front of a large audience. Many salespeople are great one on one, but a bit apprehensive talking to a group. We remember one retailer who had a salesperson who was great with customers but didn’t want to teach classes. The store started her doing one-on-one personalized classes, then groups of two or three at a time, then larger groups . . . and the rest, as they say, is history.
So… what’s your idea?
We’ve given you hundreds and hundreds of marketing ideas, now it’s your turn.
- Got a promotion that worked? An idea generated by a staffer? Something that’s exciting and/or motivating the crew? Doing something that’s bringing customers in, got customers buzzing, got them buying? Tell us.
- We’d appreciate getting pictures to help illustrate the ideas.
- Send your ideas to editor@McCurryAssoc.com.
- Don’t worry if you’re not the best writer; we’ll be happy to tidy things up for you.
- And if you want to take a look at more than 1,000 marketing ideas, the archived editions of the McCurry Marketing Ideas Exchange are your resource: www.TinyURL.com/McCurryIdeas