PMA Podcast launches with new ideas to grow your business from the McCurry Marketing Idea Exchange

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PMApodcast_icon_1024The brand new PMA Podcast is here! On this inaugural episode, listen to a great McCurry Marketing Idea Exchange interview.

The PMA Podcast is the podcast for anyone whose business revolves around imaging and pictures. We’ll cover topics like increasing sales, new imaging technology, the latest in picture framing, business management tips, advances in photo output, high volume photography, and much more. Designed for members of PMA and its international community of imaging associations — AIE, DIMA, NAPET, PPFA, PSPA, and SPAA — the PMA Podcast is your weekly source of information to help you grow your business. If you’re a fan of the DIMAcast or the AIE Imaging Executive podcast, you’ll find all the great content you’re used to and lots more, now all in one place, on the PMA Podcast at www.pmapodcast.org.

And now, on with the show!

When the landlord wasn’t cooperative to renew their lease, Calagaz Photo and Digital Imaging found a new location, remodeled it, fixtured it and moved in — all within 30 days. Most impressively, they changed the ambiance and tenor of the store to attract more female shoppers with bigger budgets. Pauline McKean shares how they escalated the “Wow!” factor to delight their customers. The microphone then switches to Alex Christianian of Mike’s Camera, who shares advice on setting realistic expectations for satisfied customers. Mike’s displays and training help ensure the customer understands what they will get for their money. Two progressive retailers share philosophies and strategies you can use during the inaugural episode of the PMA Podcast.

The new issue of PMA Magazine is here

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Magazine_issue092014_700x388I’m excited for you to see all the great articles in the new, September/October issue of PMA Magazine – Connecting the Imaging Communities, which is now available online. In this issue, you can read about PMA’s newly refined mission statement, and discover new and continuing ways we will bring you the tools and information you need to keep growing your business into the future.

You will also learn the fascinating story behind Orms, a whole community of imaging businesses in South Africa, which all began in a Cape Town garage. It’s truly a remarkable story that you won’t want to miss.

Also in this issue, be sure to check out:

  • The sweet spot – With a small-town, big-heart philosophy, Picture This Jackson deserves its great success
  • Bringing photo chaos to order – How APPO members are helping consumers get organized – and find those “printworthy” pictures
  • Calumet makes bold moves – Thriving in four European countries, Calumet sets its sights on more markets, including a return to the U.S.
  • Deep dive into social imaging – A new report from InfoTrends makes an in-depth examination of consumer imaging behaviors
  • Easy, beautiful, archival – With its simple subscription print model and unique packaging, timeshel’s time has come

Coming soon: The new PMA Podcast

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PMAlogo_CMYK_smallI’m excited to announce that we will be launching the new PMA Podcast in September!MIME Logo PMAN

The PMA Podcast is the podcast for anyone whose business revolves around imaging and pictures. We’ll cover topics like increasing sales, new imaging technology, the latest in picture framing, business management tips, advances in photo output, high volume photography, and much more. Designed for members of PMA and its international community of imaging associations — AIE, DIMA, NAPET, PPFA, PSPA, and SPAA — the PMA Podcast is your weekly source of information to help you grow your business.

If you’re a fan of the DIMAcast or the AIE Imaging Executive podcast, you’ll find all the great content you’re used to — including our friend Bill McCurry‘s monthly McCurry Marketing Idea Exchange podcast and transcripts — and lots more, now all in one place, on the PMA Podcast.

Look for the first episode on September 8, followed by a great new interview every week.

PMA refines mission statement, sets new goals

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PMAlogo_CMYK_smallThe Board of Directors of PMA has refined the PMA mission statement and set new objectives for member services, resources, and support. The new mission statement, which expands on the previous mission, “Promote the growth of the imaging industry,” now details specific areas of focus:

“Evolve the imaging business community worldwide by promoting innovation, marketing, technology, and passion for photography.”

The refined mission statement arose from the work of a committee comprised of key industry members: Gaby Mullinax of Fullerton Photographics in Fullerton, Calif.; Marsha Phillips of F-11 Photographic Supplies in Bozeman, Mont.; Jerry Sullivan of Precision Camera in Austin, Texas; and chaired by PMA past-president Allen Showalter of King Photo/Showalter Imaging Group in Harrisonburg, Va.

Along with the refined mission statement come a number of plans for new, additional ways to help PMA members grow their businesses and to advance the industry as a whole.

Included are the continuation of the consumer facing Big Photo Show in various formats; the development of a Big Photo Show kit, which would help photo retailers host their own Big Photo Show events in their local markets; continued support and development of certifications; social media programs for members; additional promotion of National Photo Month and the establishment of a National Photo Store Day; continued legal support; and ongoing work with other industry groups to help market and promote revenue generating aspects of photography.

“Our mission and focus must be clear and targeted to the industry needs of today. We recognize that the basic motivation in our industry is the passion for photography. Photography is not going away because technology has caused a paradigm shift; in fact, the passion is stronger than ever, because it’s more convenient to capture and share images than ever before in human history,” said PMA President Bill Eklund of Sharp Photo & Portrait, Eau Claire, Wis. “PMA, as the industry’s worldwide photo association, needs to help its members evolve by promoting innovation and technology; providing networking events like the PMA Conferences and PMA@CES to help our members with idea sharing and marketing their products and services; and fueling consumer passion for photography with information and education events like the Big Photo Show. We are excited to unveil our refined mission statement, and to offer these new and expanded resources and tools to our members.”

The July/August issue of PMA magazine is now available

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Magazine_issue072014_700x454The July/August issue of PMA Magazine – Connecting the Imaging Communities is live and online.

In this issue, discover the excitement of The Big Photo Show LA 2014! Read about all the opportunities this event, held in May, brought to photo enthusiasts and imaging businesses; check out interviews with attendees; and read (and even watch) interviews with exhibitors.

In addition, this issue revisits retailers we interviewed a year ago about getting consumers to make prints and photo products from mobile images. Discover what a huge difference a year has made in technology, ease of use, and big profits.

Also in this issue:

  • Hans Hartman of Suite 48 Analytics reveals trends in mobile photography and output
  • LifePics is betting on 3D printing
  • The 2014 AIE Future Imaging Summit panel on output explains current trends
  • Panasonic’s Darin Pepple explains how 4K and hybrid photography are changing the game
  • How the Tran family escaped terrors in Cambodia – then built one of the most successful imaging businesses in Australia
  • In the U.K., The Photography Show picks up where Focus on Imaging left off

DIMA 2015 and 2015 PMA@CES call for speakers deadlines July 15

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PMA@CES_logo_vertical-300x257Have some great ideas or strategies to share? Here’s the chance to do so! PMA has extended the deadline for applications for DIMA 2015 and 2015 PMA@CES Conference speakers until July 15. Proposed topics should fall in one of the following categories: retail strategy, photo publishing, consumer video, camera phone imaging, social media, or professional imaging.

Interested speakers can complete the application form  available at  https://pma.informz.net/survistapro/sn.asp?gid=A0155F8F-4E08-4765-9D5D-4BC80387DFA1 by June 30, 2014. Questions? Email Jeff Frazine at jfrazine@pmai.org.

DIMA 2015, part of the PMA 2015 Conferences, will be held Jan. 4-5, 2015 at Bally’s Las Vegas. The 2015 PMA@CES Conference is Jan. 6-8, 2015, at Las Vegas Convention Center – South Hall, Las Vegas, Nev.

The May/June issue of PMA magazine is here

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MayJun2014_250x328Tomorrow is May 1, which means the start of National Photo Month, The Big Photo Show — and that the May/June issue of PMA Magazine, Connecting the Imaging Communities, is here!

In this issue, learn how getting kicked out of their location became the best thing that ever happened to Precision Camera, and discover how Erin Manning and Kevin Gilbert use speaking engagements to build their businesses. Read an overview of everything that’s happening at the upcoming Big Photo Show in LA, May 17-18, and find out why ArcSoft’s facial recognition technology is changing the way people use images.

Also in this issue:

  • Offering photo classes can be easy – and might be the key to your future success
  • Research presented at GfK’s Imaging Summit shows a brighter future for photo retail
  • The 2014 AIE Future Imaging Summit panel on sharing explains current trends
  • How “customers first” has built a multimillion dollar business for Joseph and JoAnn Callaway
  • A look at “My PMA:” Long-time members share what they gain from being part of PMA
  • Image Witness is helping photographers protect their work online
  • PMA resources to help you promote National Photo Month in May

Entertainment Radio Network to broadcast live from The Big Photo Show

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TheBigPhotoShow_verticalWe are excited to welcome Entertainment Radio Network back to  The Big Photo Show LA at the Los Angeles Convention Center, May 17, 2014! Entertainment Radio Network produces nationally syndicated and internet radio shows including Popular Technology Radio, Working Mother Radio, and Popular Science Radio – all of which will be broadcasting live and recording episodes from The Big Photo Show. Program hosts Mike Kahn, Alan Taylor, and Bettina Bush will be onsite, covering news, technology, equipment, creative photo display and product ideas, and more, as well as interviewing exhibitors, photographers and attendees at the event. Several programs will air live, and others will be recorded for later broadcast.

To listen live, please visit the ernlive.com website with the links below:

Popular Technology Radio from 9-11am PT

Popular Science Radio from 12-1pm PT

Working Mother Radio from 9-10pm PT

Mike Kahn, Host of Popular Technology Radio, which is heard by over a million listeners coast-to-coast, commented, “I am thrilled to be broadcasting for the second year in a row at the Big Photo Show LA. Our mission at Popular Technology Radio is to bring our listeners the facts on the latest technology that makes our lives easier and more interesting. Understanding the advantages of imaging capture and sharing that knowledge has mass appeal to our fans. Be sure to tune in to Popular Technology Radio for all the coverage of The Big Photo Show.”

“We are so happy to welcome Entertainment Radio Network back to The Big Photo Show LA, where they will again be broadcasting live from the show floor. This is a great way to not only share all the excitement of the event with ERN’s huge national audience, but also get all those listeners even more enthusiastic about photography, camera equipment, photo education and creative output ideas,” said PMA President Bill Eklund.

For more information about exhibiting or sponsorship opportunities at The Big Photo Show, contact Jeff Frazine at jfrazine@pmai.org.

Panasonic joins growing list of exhibitors at The Big Photo Show LA

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TheBigPhotoShow_verticalI’ve got great news for people who love photography in Southernpanasonic logo California: They will get to discover, try, and buy innovative new equipment from Panasonic, which will be one of our many exciting exhibitors at The Big Photo Show in Los Angeles, Calif., May 17-18.

Panasonic joins a growing list of exhibitors including Sony, Sigma, Fujifilm, Tamron, Samy’s Camera, Popular Photography and dozens of others.

At The Big Photo Show, Panasonic will be presenting the company’s entire line of Lumix camera products, featuring the G Series interchangeable lens mirrorless cameras. Thousands and thousands of photo enthusiasts in Southern California will discover Panasonic’s leading camera technology, including the Lumix GH4, which captures video in 4K resolution, as well as the company’s complete line of Micro Four Thirds compatible lenses for Lumix cameras.

“Panasonic is excited to be exhibiting at The Big Photo Show and presenting our line of Lumix cameras and lenses, as well as our entire line of Adventure products,” said Thomas Curley, Business Development Manager for Panasonic North America. “Our camera products are of interest to professionals looking for the latest in hybrid imaging or video production gear, as well as photo enthusiasts seeking a great picture taking solution for family or fun – and we think the Big Photo Show is the perfect place to be. See you in LA!”

The Big Photo Show is a series of premier events for photo hobbyists, amateurs photographers and pros, offering the latest photography equipment; photography education, at both beginner/intermediate and advanced levels; live model shooting arenas, where attendees can shoot side-by-side with successful pros, who will offer tips and tricks; creative photo product displays, and much more.

Want a free trip to LA for The Big Photo Show? If your customer wins our photo contest, so do you

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TBPS_Contest_combined_blue_h_200x237Surely, by now, you’ve heard all about The Big Photo Show, being held in Los Angeles for the second time May 17-18. I bet you’d love to win a free trip for yourself and guest to LA, to see it for yourself — and you can. All you have to do is get your customers to enter The Big Photo Show Seriously Fun Photography Photo Challenge.

The Grand Prize is a trip for two to Los Angeles to attend The Big Photo Show, as well as a Canon T3i kit and Pixma printer, and a deluxe framing job from On the Wall Gallery & Frames. If the winner learns of the contest through a PMA member photo retailer, that photo retailer also wins a trip for two to LA for The Big Photo Show.

Photo retailers throughout the U.S. are encouraged to promote The Big Photo Show and the Seriously Fun Photography Photo Challenge to customers on their websites, through social media outlets, in newsletters and emails, and by using in-store signage and fliers. All promotional materials are available for download here, or by emailing a request to info@thebigphotoshow.com. If your customer wins the Grand Prize, you and your guest will win round trip airfare to Los Angeles from anywhere in the contiguous United States, accommodations in The Big Photo Show host hotel for up to three nights, and admission to The Big Photo Show.

“We are very excited at the initial response to the Seriously Fun Photography Photo Challenge, leading up to The Big Photo Show LA. We received a great number of entries in the first weekend of the challenge. The images cover a wide range of topics, but they all convey the photo enthusiasts’ love and excitement for photography,” said PMA Operations Officer Melissa Aldrich. “With a start this strong, we will easily surpass last year’s great challenge results, and continue to spread the word about The Big Photo Show.”

Entries for the Seriously Fun Photography Photo Challenge are being accepted now through April 16. Winners will be chosen in two categories – popular choice, and professionally judged. Popular choice voting begins March 26 and ends April 21.Winners chosen by our panel of professional photographer judges will be announced on April 23.

Prizes have been furnished by generous sponsors including: Canon, Fullerton Photographics, LumiQuest, Macphun Software, Nations Photo Lab, On the Wall Gallery & Frames, Orange County Center for Photography and Digital Arts, Panasonic, Ricoh/Pentax, Sigma, Sony, Tabelz, Tamron, ToCAD, and Westcott.

In addition to earning valuable prizes from these top companies, winning images will be on display at The Big Photo Show, May 17-18 at the Los Angeles Convention Center. All winning images and many top entries will also be featured on www.thebigphotoshow.com.

Complete rules and eligibility requirements can be found at www.thebigphotoshow.com.