On the PMA Podcast: TraDigital with Tim Whitley

Tim Whitley
You can morph traditional and digital for “TraDigital” success.
Have you been misled to believe traditional media is dead? That nobody watches TV anymore? That broadcast radio is off the air? That newspapers aren’t even used for birdcage liners anymore? That’s not what’s really happening.
Do you know how to use “old” media in the “new” economy? Bill McCurry interviews Tim Whitley of TeamSI. Tim will break down the wall for you and explain how your marketing can skyrocket using TraDigital techniques.
In Tim’s world, there isn’t “old” media and “new” media – there is media that works for you. This is Tim’s focus – to help you make sense of what’s out there and how to capitalize on what fits your customers and your marketplace.
Marketing today is multi-screen and intertwined. No marketing decisions can be made based on one channel. To be financially effective, media and message must fit together to reach your customer in the manner your customer wants to hear from you. This week’s PMA Podcast with Bill McCurry and Tim Whitley make it easier to understand and more profitably execute for best results.

Or you can tune in now with the player below.

Nikon zooms 83x; updates SLR

nikon COOLPIX-P900

nikon COOLPIX-P900

The new Coolpix P900 has a built-in 24-2000mm lens — an “exciting long zoom” that Nikon says is “capable of reaching previously unimaginable distances.”

Also, the Snapbridge function shares images from the camera to a compatible smartphone or tablet via built in WiFi and Near Field Communication.

The 16-megapixel camera snaps 7 frames per second. It also has GPS and a 3-inch tilting display. It’s $600.

Nikon also updated its 24-megapixel SLR: the D7200 has a larger buffer capacity and 30 percent faster image processing than its predecessor. It has a 100-25,600 ISO range, a 3-inch LCD, and adds WiFi and NFC connectivity.

“In addition to robust performance and incredible image quality, the D7200 also sports a feature set designed to foster creativity in any level of photographer,” the company says. The DX-format SLR “features the next generation of picture controls, including Flat and Clarity settings, to help users craft each individual image to their intended expression.”
It’s $1200 body-only.

Fujifilm offers “Cute little photobooks”

pop book

fujifilm pop books

“We all take photos with our mobile phones, but how many of those photos will ever see the light of day?” Fujifilm asks.

Is the UK, Fujifilm is testing an app that “makes a photobook of 21 pictures with just a few taps on the screen.” Pop Book uses photos on an iPhone or iPad, or a Facebook or Instagram account. “It’s a quick, easy and low cost way to use the photos,” the company says, “so you can show, share, organize or simply enjoy them.”

The app is free for iOS; an Android version is in development. The 10cm or 13cm square photobook costs is £4.99, including delivery.

There’s more information here.

pop book

QuickFlics delivers phone photos to drives or DVD



A new service transfers photos and videos from phones onto a flash drive or DVD, and  delivers the physical media to the customer’s front door

Idaho-based QuickFlics says its “memory-preservation options” include a 4-gigabyte flash drive or a DVD. “Cloud-based storage options are understandably popular, but many consumers still want a physical storage option – something they can touch, see, and put on their shelves. Now users have a streamlined way to preserve their memories, and media no longer takes up valuable space on their smart phones.”

The iOS and Android app is free to try; subscribers pay a monthly fee. Orders “will arrive within a week,” the company says. “Enjoy your memories forever.”


CliqPass shares event photos through cloud services



New app CliqPass is billed as “the simplest way to privately exchange photos and videos too big to email.”

Palo Alto, CA-based developer MedioSphere says its “primarily built for users to collect photos and videos from family gatherings, events or group trips. This app alleviates the pain of collecting dozens of photos and videos from a group of people using smartphones or cameras. Users can send requests to friends and family members from the mobile app, without having to sign up or create an account.”

CliqPass collects photos and videos from mobile devices to “personal clouds” such as Dropbox, Google Drive and OneDrive. Photos and videos are transmitted at their original resolution. The app is available for Android and iOS, and free to use for three months.


Full-frame manual rangefinder proposed



Is this another retro throwback, or a look forward?

A team of engineers and designers is developing a compact mirrorless cameras “which is simple, pure, and holds true to the core of photography — capturing light.”

The crew at Konost — which they admit is a made-up word — is working on a “true digital rangefinder” with a 35mm full-frame 20-megapixel sensor, an optical viewfinder, and four “fundamental” manual controls for aperture, shutter speed, focus, and ISO. The “simple and minimalistic camera” will be “stripped of any unnecessary features.”

The Konost FF will work with M-Mount rangefinder coupled lenses. Future cameras are also being planned. “We envision a range of mirrorless cameras,” they add, “light and compact in size, simple and elegant in design, solid but comforting in feel; all loaded with large image sensors, and affordable to the general consumer.”

There’s more information here.


On the PMA Podcast: Mylio memory evangelist Kevin Gilbert


Photo Trip to Hawaii

Photographer Kevin Gilbert has worked at the White House, The Washington Times, The Discovery Channel, and on TV productions such as “The Apprentice.”

He’s now the memory evangelist for Bellevue, Washington-based software start-up Mylio, where they are working on ways to protect, organize, and access your photos. The Mylio software runs on Windows and Macintosh computers, and iOS phones and tablets (Android is in development). You can import all your photos from your computers, mobile devices, and services such as Facebook and Flickr. From there, changes made to your library are reflected throughout your network instantly, the company says. New photos captured on your phone automatically show up on your PC; photos copied from your camera to your computer are instantly viewable on your phone. Edits on individual images on one device show up on every device right away.

In this episode of the PMA Podcast, Gilbert talks about the importance of photography to memory, his own photography service Blue Pixel, and the work Mylio is doing to ensure you never lose a photo again.
You can download the episode or subscribe to the podcast here.

Or you can tune in now with the player below.

View-Master reborn: photo viewer to show 360 degrees



Building on Google’s strangely-named Cardboard technology, Mattel says it is developing an immersive digital experience for kids, rejuvenating the venerable View-Master with a “21st century twist.”

Mattel says new View-Masters can be paired with Android smartphones to let kids “immediately find themselves immersed in an imaginative and interactive learning environment… An easy-to-use and affordable platform that will empower users to take dynamic field trips where they can explore famous places, landmarks, nature, planets and more in 360-degree photospheres,”

Mattel’s new View-Master offers an easy-to-use and affordable platform that will enable users to take engaging field trips where they can explore famous places, landmarks, nature, planets and more in 360 degree ‘photospheres’. By pairing the View-Master’s ‘experience reel’ and app with an Android smartphone, kids will immediately experience an imaginative and interactive learning environment.

Mattel says its View-Master was introduced at the 1939 World’s Fair in New York, “giving consumers access to spectacular 3D worlds by simply selecting a reel and looking through a device.”

The new viewer will sell for $30 this Fall. Individual “experience reel packs” are $15 “and each will feature four experience reels with themes such as nature, adventure destinations, and science.”

Here’s a demonstration video.

view-master 1

Compact flex-tilt head holds 5lb camera

flex head

flex head

An innovative new tripod head features a compact articulating design for mirrorless cameras and small SLRs.

The Flex-Tilt Head from Edelkrone weighs less than a pound and is barely larger than a coaster when folded. It fits a standard tripod mount screw, and  holds cameras that weigh 5.5 pounds. It will sell for $100.

There’s a video demo here.
More information is here.
(via Imaging Resource)


Darkroom app adds curves to iOS



Billed as a “powerful, efficient photo editor for mobile photographers,” the new Darkroom app frees you from preset filters.

Developer Bergen says they were “frustrated by our lack of control over the editing process” and suffering “filter fatigue. We wanted a way to define the precise tone and effect on our images.” And so Darkroom “puts the tools used to make filters in an app,” they say. “You can capture the perfect tone, and you can create your own filters.”

Also, “powerful editing tools like Curves give you raw access to RGB channels,” the developers add. (However, the Curves feature is an in-app $2.99 purchase.)

The main app is free on the iOS App Store.

More information is here.