Sixteen percent of those surveyed report they store all their photos in the cloud.
Half the respondents store at least some photos in the cloud… which of course means that half do not store any there.
Researcher Hans Hartman at Suite 48 Analytics is offering a new white paper based on a study for which 1212 North Americans between the ages of 25-44 were surveyed.
“For many smartphone photographers, the cloud is becoming the most important photo storage location,” the report says. “General cloud storage or syncing services are increasingly adding features and interfaces targeting photo enthusiasts because their freemium business model – free starter packages plus tiered pricing based on storage volume – benefits from (typically large) photo and video file sizes. Since photos sell storage subscriptions, many cloud services have begun adding features like timeline, photo discovery based on metadata, visual browsing, and unified photo viewing independent of file or folder structure.”
Hartman adds that many cloud photo services now “leverage various photo metadata through user-friendly interfaces, e.g. by letting users rediscover photos that correspond with today’s date in previous years. Going forward, we expect them to also start leveraging image recognition technologies, which have made tremendous progress in the last two years as deep-learning technologies are developed and marshaled to solve the image recognition needs of deep-pocket advertising and e-commerce vendors.”
In addition, Hartman believes that the number one factor that could drive further adoption of photo cloud storage services is for these services to more transparently address mobile photographers’ most pressing photo storage need: secure backup. “Our respondents were clear: backup is the most important reason why they use these services. Many are confused as to whether their photo cloud services offer secure backup, as well as whether they would provide full recovery of their original photo collections in the event their devices break down or are stolen. Some services need to better deliver the desired backup and restore features, others need to better explain how their features work.”
The Photos and the Cloud white paper is based on a study Suite 48 Analytics conducted for PhotoGurus and addresses the following questions:
• Do mobile photographers store any of their photos in the cloud?
• Why do they store photos in the cloud?
• If they do store photos in the cloud, why not all their photos?
• Which cloud service do they use most?
• Why do some not store any photos in the cloud?
• Are they concerned about not backing up all their photos in the cloud?
The free white paper can be downloaded at http://www.suite48a.com/cloud.