On the PMA Podcast: Fly4me takes off

fly4me crew

fly4me crewNeed some aerial imaging but don’t want to buy and crash an expensive drone of your own? “Let us fly for you,” suggests a new service. “The future of on-demand drones is here.”

Fly4Me is an online marketplace that matches customers with verified (and insured!) pilots. “You will be able to review pilot profiles and start receiving bids within 24 hours of your proposal,” the company says.

And once the drone is in the air, “you will be able to have a fully interactive experience by leveraging our ground-breaking technology,” Flight Stream, which lets you “connect with your pilot during the flight to get a view from the cockpit. You will also be able to comment on flights in progress, ensuring that the drone goes exactly where you need it to.”

The company adds that it can provide “footage that will last a lifetime. Whether it’s for a wedding, graduation or birthday party, our drones deliver high-quality images that will enhance any private event.” It’s also pursuing real estate, mapping, and other areas.

The service says is already approved by the FAA.

In this episode of the PMA Podcast, co-founder Adam Kersnowski, who tells us why they started the company, and what it can offer to photo service providers everywhere.

You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.

fly4me faa

On the PMA Podcast: Kodak Professional Keepsakes Collections & Creations


Chris Van Zandt

At the Kodak Professional Pro Lab Workshop in June, Kodak Alaris unveiled the Kodak Professional Keepsakes Collections & Creations (KC2) software which has been more than a year in development. KC2 enables professional labs and photographers to prepare, present, and produce content to new revenue streams.
In this episode of the PMA Podcast, Chris Van Zandt, General Manager & Vice President of Paper & Output Systems at Kodak Alaris, describes how KC2 was developed, and why Kodak Alaris believes it will both transform the way many professional photographers work, and bring greater opportunity to pro labs.
You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.

CloudCutout’s math formulas create better, cheaper knockouts


Danish startup CloudCutout came to Las Vegas in January to learn if PMA 2015 attendees would be interested in their new automatic background removal technology. After discovering a significant need for better, less expensive green screen knockouts, particularly among school photographers, the founders decided to launch a professional green screen knockout service.

CloudCutout partner Jonas Pilgaard said his company’s knockout technology is based on mathematical  formulas rather than color correction. This allows CloudCutout to detect small details, such as individual hairs, giving portraits a smoother and more natural look.

The service starts at 20 cents per image, and works on other backgrounds as well, including white and gray.cloudcutout

Judging underway in PMA’s National Photo Month photo contest

We are so excited about all the amazing entries we received in the National Photo Month “Freeze a Frame in May” photo contest. As part of our effort to increase enthusiasm around photography, this contest brought in several hundred entries for 12 prize packages worth up to $3,000, thanks to our very generous prize contributors.

Now comes the hard part – choosing the winners! We are very glad to have the help of some highly talented and well-known leaders in professional photography to do that difficult task for us. Our six judges are tackling this job now, and all winners will be notified by June 30.

Meet our judges:

Suzette-AllenSuzette Allen
Suzette is one of the leaders in our industry, as a professional photographer 30 years and also a passionate educator, teaching Adobe Photoshop for the past 14 years. She is now pioneering a new territory with Video, adding Motion to her still photos to create Hybrid eProducts for marketing and sales! Suzette is passionate about helping photographers to not only create, but to embrace new technology, tech terms, and software! She loves sharing the fresh and exciting language of seeing/communicating with movement and video, which opens the possibilities of the art, where we can  visualize, document, create, and sell our photography with Motion!

Darty-HinesDarty Hines
Darty Hines has been in the photography industry for over 20 years, working with some of the largest and most successful studios in the country. Darty has won many national awards for his photography. He is a self taught marketer and has been the marketing director for Colleen & Co. photography studios in Central Pennsylvania for over 15 years. Darty and his wife, Michele, also own and operate SYNC, one of the most popular and innovative educational conferences in the photography industry. SYNC is driven by Darty’s passion to help and empower portrait photographers to be better business people and better photographers. He believes that education is the true key to success.

Joseph-CristinaJoseph Cristina
Joseph Cristina is a professional photographer, entrepreneur, inventor, educator and internet radio personality. His experience spanning over 24 years, began while attending the Art Institute, where he studied Commercial Photography and Design. After working in the industry for many years Joseph established Allure Multimedia in 2006 to provide commercial photography and design services for his clients. Joseph’s work includes magazine covers, celebrities, high society, branding portraiture, music albums, fashion photography, and video production. In 2012, he invented the Focus Pyramid, an Auto-Focus Lens Calibration tool. His patent pending product has helped thousands of photographers and videographers worldwide. Joseph partnered with Trevor Current in 2011 to create the Digital Photography Cafe Show, a weekly audio and video series that has ranked in the top 10 digital photography shows on Apple’s iTunes for more than 4 years.

Dave-StockDave Stock
Dave Stock began his professional career almost forty years ago as an action sports photographer and magazine editor, working for a wide range of commercial and editorial clients. He has shot on assignment for Sports Illustrated, NFL Properties, AT&T and dozens of others, as well as being a team photographer for the San Francisco 49ers in the 80’s. The founder and former CEO of NFL licensee ProLook, Inc., Dave has since focused on applying his lessons learned to the challenge of producing exceptional images within the constraints of a high volume youth sports photo shoot. His company, TeamDSP, has demonstrated that a total dedication to quality and efficiency can lead to higher profits, sustained growth and customer loyalty.

Cliff-MautnerCliff Mautner
Cliff’s career in photography spans 33 years. After shooting for 15 years and 6000 assignments as a photojournalist with the Philadelphia Inquirer, as well as shooting for an eclectic array of commercial clients ranging from Comcast to Subaru, Cliff launched his wedding photography career. After about 900 weddings or so, he still brings the same passion and intensity with him to each event. He’s perhaps known for his overall skill set, and his ability to produce quality images in some of the most difficult lighting imaginable, and for his diligence in capturing beautiful, timeless moments.

Cliff is a very proud Nikon Ambassador to the United States, was named one of the top ten wedding photographers in the world by American PHOTO magazine, received the 2012 Nikon WPPI Photographer of the Year award, honored in 2013 with the International Photographic Council Leadership medal at the United Nations, presented with the WPPI Lifetime Achievement Award in 2015, and won the Grand Award for photojournalism for the second time at WPPI in 2015. His dedication to his clients is paramount, and he continues to shoot 45-50 weddings per year out of his Haddonfield NJ studio.

Cliff is also the founder of the highly acclaimed Lighting and Skill set Bootcamp – a workshop that has drawn students from over 40 countries over the past 8 years. This workshop is dedicated to empowering photographers with the skills needed to acquire a style of their own.

Kirk-VoclainKirk Voclain
Kirk Voclain’s love for photography began when he got his first camera by saving box tops from a popular breakfast cereal when he was just 8 years old. He photographed his first wedding professionally at the age of only 15. He only charged $100. He learned the technical aspects of photography, marketing, and business by managing a camera store for 9 years.

He opened Kirk Voclain Photography in April 1987, and quickly grew into the area’s most creative and innovative photographer, receiving countless awards, and having several photographs accepted into the Disney World Kodak EPCOT exhibit. His work has been published in Rangefinder and numerous other magazines. Kirk also operates the Pro4uM.com professional photography education community with his wife, Tammy.

Calagaz Group a franchisee for FastSigns


Calagaz Fastsigns

In case you haven’t heard him shouting from his rooftop about it, Leo Calagaz recently became a co-brand franchisee of FastSigns — and he’s pretty happy about it.

Leo is President of The Calagaz Group, which has three divisions: photo retail, commercial printing, and silk screening. On this episode of The PMA Podcast, Leo shares how FastSigns fit easily into his existing business, and allowed him to expand both his customer base and his bottom line.

You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.


On the PMA Podcast: Fujifilm’s Manny Almeida

Manny Almeida

Manny Almeida

Manny Almeida was recently named President of the Imaging Division of Fujifilm North America.

On this episode of the PMA Podcast, Manny talks about his 12-month goals for his new position, as well as what he wants to accomplish long term. He shares his take on a variety of other topics as well, including the greatest opportunities in our industry today, the future of output, camera trends, why young consumers are discovering the benefits of the printed image, and more.

You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.

On the PMA Podcast: Saving and organizing your photos

Nelson Cathi appo


Nelson Cathi appo

According to the Association of Personal Photo Organizers, almost two trillion printed photos still languish in boxes and containers, rich with stories and traditions waiting to be shared and enjoyed. 1 Trillion more are taken every year.

Cathi Nelson founded APPO as an answer to the growing need for assistance for organizing an influx of digital photo memories, printed photos, media and memorabilia.

On this episode of the PMA Podcast, Nelson talks about the growth of the organization, and the work starting now on the upcoming Save Your Photos Day marketing campaign.

You can download the audio episode or subscribe to the podcast here.


Or you can tune in now with the player below.

PMA announces new strategic direction and initiatives


PMAlogo_CMYK_smallSince early in January, we have been on a mission to determine the best way for PMA to move forward into the future. Our goal has been to recapture the vitality of PMA, and its ability to fulfill the changing needs of the photography industry. With that goal in mind, we have sought input and direction from hundreds of industry members, gathering insight into their business challenges and how PMA can help address them.

With the impassioned support of so many, and in conjunction with a very motivated staff and Executive Committee, we have conducted interviews, scheduled in-person visits and made phone calls. We have attended conferences all over the world; we have surveyed the industry; and we have gathered leading representatives from across the imaging spectrum for a two-day strategic retreat, held last month in Virginia.

All these efforts have provided us with a wealth of information. After carefully analyzing it all, together with the Executive Committee and staff, we have determined four key pillars that will be the cornerstones on which we will build the new PMA. We are delighted to say the PMA Executive Committee voted unanimously, on May 13, 2015, to move forward with this strategic direction.

PMA will:

• Empower businesses to effectively serve and sell to the consumer

We will provide tools and resources to help you build your business, and to increase consumer enthusiasm for photography products, services and equipment. Our goal is to create a better and more direct connection between consumers and service providers.

The first example of this effort is already well underway – it is our National Photo Month website, at www.natlphotomonth.org. This site offers a constantly expanding menu of photography tips and inspiration for consumers, as well as business tools and ready-made marketing materials for our members, to take full advantage of the excitement around National Photo Month. It’s also home to the first in our new series of photo contests. Prizes, awarded at both the professional and the hobbyist level, are worth up to $3,000 in each category. This site has tips and resources that can be used by PMA members internationally, even though its current focus is the U.S. National Photo Month event. After May, the site will transition to a permanent consumer-facing site, Celebratephotos.com, to keep the excitement growing worldwide on an ongoing basis.

Evangelize, advocate and promote overall industry interests

PMA will advocate on behalf on the industry to encourage positive press and government action in favor of photography businesses, developing an outreach strategy for educating and informing federal agencies about the real consumer benefits that flow directly from local businesses. We are already working in this arena, with the help of Don Kennedy from our U.K. office, on preventing the passage of legislation that would allow “selfies” to be used as passport photos. Similar legislation has been proposed in the U.S. and other countries.

• Provide knowledge and expertise, so the photography businesses can grow and thrive

PMA is poised to become the “go-to” resource for any and all photo industry related information. To accomplish this, we are implementing a new, online “knowledge hub” that will offer not only all the valuable content you’re used to finding in PMA Newsline, PMA Magazine, and on the PMA Podcast, but also analyst insights, resources and tools for your business, trend data, and marketing research information and reports from leading industry research firms, and more.

In addition, we are launching a new PMA website that will allow you to connect with the PMA communities you are most interested in. Here you will be able to interact with your colleagues across the entire spectrum of the imaging industry, and in any segment that interests you.

The greatest opportunity for learning and interaction will always be in-person events. PMA is currently planning the first of our next-generation photo business and technology summits, which will take place this fall in California.

• Create, support and promote industry-related guidelines and conventions

PMA will develop common conventions and guidelines that allow open APIs, standards and “future proof” interoperability to remove the barriers to greater consumer action around photo products and services.

In addition, PMA is further developing certification programs and best practice guidelines, as well as a ”train the trainer” program to help you and your staff become an education source for consumers. These will provide significant points of differentiation from your competitors, help you create greater passion for photography in your community, and give your business the edge it needs to grow to higher and higher levels of success.

As you can see, with these initiatives now in place, your PMA staff is already hard at work developing practical tools, resources and events to deliver on the promise they hold. We will continue to expand on these initial objectives as the needs of our members evolve.

We are so excited for the future, and we thank you for your enduring support.

Georgia McCabe         &      Gaby Mullinax
PMA CEO                            PMA President

On the PMA Podcast: Big prints are affordable at Jondo



Jenny Coulton literally grew up in the photo printing business: she worked at Jondo after class during high school. She left to go to college — and then returned as the company’s marketing director.

On this episode of the PMA podcast, Coulton talks about the primary marketing challenge facing everyone in the photo printing business: raising awareness of the high-quality low-price products the industry now offers.

You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.

On the PMA Podcast: Getting your best customers to Print More


haim ariav

What are the secrets to increasing your print revenues?
In this episode of the PMA Podcast, Haim Ariav, the founder and business manager of Glossy Finish by Lifetouch, explains how key tactics — such as targeting the best customers, providing complete products, and making the sale at the event where emotions are running high — have made his business more profitable.

You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.