On the PMA Podcast: Coaching for Warriors


Jeffrey Shaw

Jeffrey Shaw is a business coach, the host of Creative Warriors podcast —  and a photographer.

He works with entrepreneurs who are marketing themselves, and their talents. His core message: they must have a clear direction, know what they stand for, develop a unique branding message, and effectively communicate it.

On this episode of the PMA Podcast, Jeffrey shares advice on “knowing your story,” how to diversify your business, and overcoming the challenges that might stand in your way.

You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.

The new issue of PMA Magazine is here


The new issue of spreadsjpg-Q1PMA Magazine — Connecting the Imaging Communities is here! In this issue, meet PMA’s new leaders, President Gaby Mullinax and CEO Georgia McCabe, and learn about Coulter, PMA’s new management team. You will also see the excitement of the PMA 2015 Conferences in our story of the event in pictures.

Also in this issue:

A warm sendoff for PMA Australia’s Peter Rose and industry icon John Swainston

John and Peter
Special thanks to guest reporter Paul Atkins for providing this first-hand account of a very special evening held last Friday in Syndey, Australia. Paul also served as Master of Ceremonies for the event.
Thanks also to Paul and John Ralph for the photos.
Friday night, April 17, was a night to remember. Over 100 Australian photo industry members from all around the country gathered to see into retirement two of its stalwart members, John Swainston, former head of Maxwells Australia, and our own Peter Rose, director of PMA Australia. The dinner was held at the Roseville Golf Club in Sydney’s Northern Suburbs.John and Peter with their framed caricatures
The evening was planned and executed by Barbara Bryan and her husband Richard. Barbara’s energy and love for the industry, and these two statesmen, were reflected in the lengths she went to in making this special — from the film-themed name badges, to the Kangaroo Paw native plant gift to symbolizing new beginnings.
As Master of Ceremonies for the evening that went from 6:30 pm through to 11:00 pm, I at times struggled to keep the audience’s attention for the next speaker, as they drifted into old conversations with one another. Most notable of speeches was given by Bill McCurry; the room was dumbfounded that he and his lovely wife Kathy traveled all the way from their home in the Eastern U.S. for this evening, and hung on his every word as he read letters of support for John and Peter. Professor Des Crawley Peter Rose replyingspoke for John Swainston, in a very touching speech that one rarely hears, and John Paxton did a lovely job speaking for Peter.
I also read a letter written on behalf of the PMA International community, PMA staff and board, and CEO Georgia McCabe, that began with a quote from the poet Rumi: “Let the beauty of what you love be what you do.” This quote, and the letter it began, summed up the careers of both John and Peter, and drew warm applause.
John and Peter then gave their replies, letting us into their worlds, which, from two gentlemen who spent their careers on everything about everyone else, was fascinating. We even had the pleasure of meeting their partners, Ellen Rose and Marie-Alice Swainston, a first for most of us. John’s career has been remarkable, moving from the selling hifi to customers such as Ringo Starr, to speaking regularly at camera clubs (which he did most recently just two nights before; thankfully there

Bill McCurry read tributes to Peter and John

Bill McCurry read tributes to Peter and John

is little sign of him hibernating.)  Peter presented his career in a projected series of photographs that was riveting, gasps of recognition from the audience as they sighted old faces and places; giggles and outright laughter peppered the show, as did the kind of solemnity that comes when you count the years.

Barbara had engaged cartoonist Steve Panozzo to draw John and Peter. The result was fantastic. Barbara had arranged frames for these and they were presented to the honorees at the end of the evening. Steve stayed on until the end, drawing guests in his unique caricatured style. Barbara had also arranged for a gift from PMA for Peter of a voucher in his favorite golf shop. Peter and John reciprocated with an unexpected gift for Barbara and Richard.John and Peter
The take-away memory was the obvious strong relationships amongst the guests. It was a joy for them to catch up, and they reluctantly separated with handshakes and hugs . This is an industry that cares for its own. This was an evening for the industry.
Special thanks again must go to Barbara and Richard; “above and beyond” sums up their efforts. Thanks also to the financial contributors for the evening: Kodak Alaris, Maxwell International, Nikon Australia and PMA International.

The group by Peter Eastway

On the PMA Podcast: Portaits are best enjoyed as prints


Brian Caporicci

Photographer Brian Caporicci wanted to help his clients understand the importance of having prints of the portraits he captures – not just a digital file. He came up with a very compelling way of communicating that concept – and you can hear him explain how he does it on this episode of the PMA Podcast.

Also, be sure to also check out Brian’s blog for other great tips.



You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.


PMA President Gabrielle Mullinax honored with Small Business of the Year Award


MullinaxGaby_2013PMA President Gaby Mullinax, owner of Fullerton Photographics in Fullerton, Calif., is having a good year. In January, she was honored with the PMDA Visionary of the Year award, and, of course, the following day, she was elected president of PMA – becoming the first female president in our 90-year history. Now, she is being honored again, this time with the Small Business of the Year award, presented by the Fullerton Chamber of Commerce.

The Small Business of the Year award recognizes businesses for extraordinary achievement in a number of key areas, such as involvement in the community, service above self, outreach, ethical business practices, length of service, innovation, leadership, environmental awareness, and ability to promote wellness and learning for employees.

“Those of us in the imaging industry are very familiar with Gaby’s remarkable vision, her business acumen, her creative genius, and her generous spirit, so it’s certainly no surprise to see her being recognized once again for her achievements. That she is now being honored by her local community with the Small Business of the Year award is just another reason for us to be proud and confident to have her leading PMA as president in this critical year of reinvention,” said PMA CEO Georgia McCabe.

The Small Business of the Year award will be presented to Fullerton Photographics at the Chamber’s Business Achievement Awards Dinner on June 17.

On the PMA Podcast: Fine Art photos with Tom Gramegna



Tom Gramegna bought Bergen County Camera in 1980 — and then his lifelong love of photographic fine art led him to open Gallery 270. While it first opened within the camera store, it’s now a financially successful free-standing gallery.

In this episode of the PMA Podcast, you’ll hear Tom’s perception of why the fine art photo market will continue to appreciate, and his secrets for selecting fine art photography.

You can download the audio episode, get a transcription, or subscribe to the podcast here.

Or you can tune in now with the player below. 


On the PMA Podcast: Opportunities in Retail


Mike Woodland

There’ve never been more opportunities in the photography business, Mike Woodland emphasizes. But, the co-owner of Dan’s Camera adds, business owners have to be willing to investigate the options that best suit their stores, and take some risks.

On this episode of the PMA Podcast, Woodland talks about how he got into retail, became the co-owner of successful store, and why he thinks now is great time for retail and photography.

You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.

PMA holding Strategic Retreat — please complete your survey now


PMAlogo_CMYK_smallSomething exciting is happening next week! PMA is holding a Strategic Retreat near our offices in McLean, Virginia. We have invited about 25 people, representing all segments of our industry, from around the world, to take part in this two-day event, where we will be planning the new direction of the PMA. We will consider communication strategies; a new, consolidated website; and the “big picture,” which could include a new audience focus, new brand, new name, new events, new mission, and more.

We need your thoughts and opinions before this meeting happens. Yesterday, in preparation for the Strategic Retreat, we sent out a survey to our entire membership, allowing everyone the opportunity to weigh in on what services and resources matter most, and what needs we can meet for our members going forward. Please be sure to complete your survey as soon as possible — no later than March 31 — so you can have a part in designing the new PMA. You can access the survey here: https://www.surveymonkey.com/s/pmamembersurvey

Your input is critical. With your guidance through the survey, and that of the industry leaders who will be taking part in the Strategic Retreat, we can rebuild PMA into the organization you need most.

Read tributes to PMA Australia’s Les Brener in Photo Counter


les_brener_pmai_300dpiLast week, we shared the sad news of the passing of our friend Les Brener, who was so very instrumental in the foundation and growth of PMA Australia. Photo Counter has published tributes to Les — you can read them here:




On the PMA Podcast: Jerry Sullivan travels to Japan for CP+

jerry sullivan

jerry sullivan

PMA Executive Committee member Jerry Sullivan of Precision Camera in Austin Texas, recently attended the CP+ Conference in Japan on behalf of PMA.

On this episode of the PMA Podcast, Jerry shares his experience there, what he learned, why being there was so important, what most surprised him – and tells a remarkable personal story of an unexpected reunion with old friends.

You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.