When Teri Winfield, her husband Bob and son Stephen opened High Desert Art & Frame in Albuquerque, N.M., in 2008, they quickly added photo restoration services; and a couple of years later, realized the huge need for photo, slide and negative digitization.
The well-rounded menu of services is a major factor in their shop’s success.
“Having all of these services available in one stop has provided us a customer base that utilizes all our services, depending on their needs at the time,” says Teri, a member of PMA and PPFA since March 2008.
An expert at scanning photos in bulk and photo restoration, Teri is passionate about her customers’ family stories, including old photos and memorabilia.
The first Certified Personal Photo Organizer (certified by APPO, the Association of Personal Photo Organizers) in New Mexico, she enjoys helping customers sort through boxes of photos and albums to preserve memories for future generations.
These projects resonate in Teri’s own life. Three years ago, she became the guardian of her mother’s photos, including photo collections from both her grandmothers. “It’s an honor and a huge responsibility,” she says. “As a child, it was always a treat when I could talk my mother into going through those cardboard boxes of family photos.”
Teri is digitizing not only those family photos, but also letters, cards, report cards, newspaper articles and any other scrap of paper that tells the family story. She has also restored family photos that are damaged or faded. “With today’s digital technology, the results can be amazing,” she says.
As the huge wave of Baby Boomers grows older, there is an urgency to preserving family histories and photos, she notes. “Many collections are quite large and can be overwhelming for our customers. Having assistance in prioritizing, organizing and breaking the process into steps brings a great deal of relief. The fact that their precious memories never leave my shop is an added bonus for the locals.”
Teri’s husband Bob serves as marketing guru, creating strategic alliances with local business owners. A Certified Picture Framer, he runs the large format printing side of the business; and is the equipment expert, shop fixture designer, and chief commercial and residential art installer.
The couple’s son Stephen is a Certified Picture Framer, with 12 years experience in the framing industry. He does most of the framing, and uses his creative talents at the design table, including using a Computerized Mat Cutter (CMC) to create intricate mat designs.
Located in Albuquerque’s Glenwood Village Shopping center, High Desert Art & Frame showcases the work of some the area’s best artists in its gallery, including photographs, paintings, glass art, and jewelry; and features a local artist each month, with a reception during First Friday ARTScrawl and display of the artist’s work for the entire month.
The store supports a variety of community efforts throughout New Mexico, through donation, framing, or event sponsorship, including ABQ CASA, Inc. (Court Appointed Special Advocates for abused and neglected children); All Faith’s Receiving Home; American Cancer Society; Christina Kent Daycare; Heart Gallery of New Mexico Foundation; and Roadrunner Food Bank.
– By Sheila Pursglove