On the PMA Podcast: Opportunities in Retail

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Mike Woodland

There’ve never been more opportunities in the photography business, Mike Woodland emphasizes. But, the co-owner of Dan’s Camera adds, business owners have to be willing to investigate the options that best suit their stores, and take some risks.

On this episode of the PMA Podcast, Woodland talks about how he got into retail, became the co-owner of successful store, and why he thinks now is great time for retail and photography.

You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.

PMA holding Strategic Retreat — please complete your survey now

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PMAlogo_CMYK_smallSomething exciting is happening next week! PMA is holding a Strategic Retreat near our offices in McLean, Virginia. We have invited about 25 people, representing all segments of our industry, from around the world, to take part in this two-day event, where we will be planning the new direction of the PMA. We will consider communication strategies; a new, consolidated website; and the “big picture,” which could include a new audience focus, new brand, new name, new events, new mission, and more.

We need your thoughts and opinions before this meeting happens. Yesterday, in preparation for the Strategic Retreat, we sent out a survey to our entire membership, allowing everyone the opportunity to weigh in on what services and resources matter most, and what needs we can meet for our members going forward. Please be sure to complete your survey as soon as possible — no later than March 31 — so you can have a part in designing the new PMA. You can access the survey here: https://www.surveymonkey.com/s/pmamembersurvey

Your input is critical. With your guidance through the survey, and that of the industry leaders who will be taking part in the Strategic Retreat, we can rebuild PMA into the organization you need most.

Read tributes to PMA Australia’s Les Brener in Photo Counter

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les_brener_pmai_300dpiLast week, we shared the sad news of the passing of our friend Les Brener, who was so very instrumental in the foundation and growth of PMA Australia. Photo Counter has published tributes to Les — you can read them here:

http://www.photocounter.com.au/2015/industry-mourns-and-celebrates-les-brener/

http://www.photocounter.com.au/2015/a-great-man-les-brener-1931-2015/

 

On the PMA Podcast: Jerry Sullivan travels to Japan for CP+

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PMA Executive Committee member Jerry Sullivan of Precision Camera in Austin Texas, recently attended the CP+ Conference in Japan on behalf of PMA.

On this episode of the PMA Podcast, Jerry shares his experience there, what he learned, why being there was so important, what most surprised him – and tells a remarkable personal story of an unexpected reunion with old friends.

You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.

On the PMA Podcast: DNP “still seeing growth” in print

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belinda DNPThe emotional connection customers have with photographic prints is increasing, says DNP Imagingcomm marketing director Belinda LoPresti — and the business is growing because of it.

On this episode of the PMA Podcast, LoPresti discusses the re-emergence of print, and the implications for the future of digital imaging. DNP says its growth in printer hardware and media volumes shows print is here to stay — and will continue to grow as consumers rediscover the emotional power of print.

You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.

 

On the PMA Podcast: Google’s Vint Cerf on preserving pictures with prints

Vint Cerf

Vint CerfDr. Vint Cerf, a Google vice president and one of the pioneers of the internet, recently set off a flurry of media attention when he spoke about a coming “digital dark age” at the annual conference of the American Association for the Advancement of Science in San Jose, California.

On this episode of the PMA Podcast, Dr. Cerf explains more about this potential mass loss of digital images and other crucial digital data, what can be done to avoid it, and how archival printing of important digital images can help prevent histories – whether those of nations or those of our individual lives – from being lost forever.

You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.

On the PMA Podcast: TraDigital with Tim Whitley

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You can morph traditional and digital for “TraDigital” success.
Have you been misled to believe traditional media is dead? That nobody watches TV anymore? That broadcast radio is off the air? That newspapers aren’t even used for birdcage liners anymore? That’s not what’s really happening.
Do you know how to use “old” media in the “new” economy? Bill McCurry interviews Tim Whitley of TeamSI. Tim will break down the wall for you and explain how your marketing can skyrocket using TraDigital techniques.
In Tim’s world, there isn’t “old” media and “new” media – there is media that works for you. This is Tim’s focus – to help you make sense of what’s out there and how to capitalize on what fits your customers and your marketplace.
Marketing today is multi-screen and intertwined. No marketing decisions can be made based on one channel. To be financially effective, media and message must fit together to reach your customer in the manner your customer wants to hear from you. This week’s PMA Podcast with Bill McCurry and Tim Whitley make it easier to understand and more profitably execute for best results.

Or you can tune in now with the player below.

Hear Georgia’s live radio interview Tuesday at 8:19 am PT

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Georgia McCabe favoriteBe sure to listen tomorrow at 8:19 am Pacific Time, when PMA CEO Georgia McCabe will be featured on “Carlos & Dayna,” a radio show airing on CBS NewsRadio 100.5 FM, KXNT, in Las Vegas. If you are outside of the listening area, you can tune in to her interview online. Just click the “Listen Live” button, then select KXNT.

Georgia will be speaking about the importance of printing the images that matter, with an emphasis on members of the millennial generation. Millennials are the most photographed demographic in history; yet are at greatest risk of having their images end up in a “digital landfill,” without a single photo to pass down to future generations. Listen in as Georgia shares this important message.

PMA has a new home — here’s how to reach us

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PMAlogo_CMYK_smallJust in case you missed the message we sent out to members last week, I wanted to be sure to share some exciting news! PMA has a new home.

We have partnered with an award-winning professional association management firm, called Coulter, to collaborate with the PMA Board of Directors and CEO Georgia McCabe to strategically reinvigorate PMA as well as manage overall operations. PMA’s headquarters are now located at Coulter’s offices, just outside of Washington, D.C. This is our new contact information:

PMA
7918 Jones Branch Drive, Suite 300, McLean, VA, 22102
Toll free: 800-762-9287
International: 703-665-4416
Fax: 703-506-3266
www.pmai.org
Coulter has a professional staff of close to 100, and has been serving nonprofit clients since 1989. As a Charter Accredited Association Management Company — a designation earned by only a small number of its peers — Coulter is recognized by the American Business Ethics Awards as one of the top companies in the United States. Coulter has a reputation for excellence, as do its nonprofit clients, all of which are highly-regarded, successful trade and professional organizations. With experts in such critical areas as brand management, graphic design, product and program development, credentialing, fundraising, marketing, operations, finance, and IT, the Coulter team is eager to help us strategize and implement the new PMA. Additional information is available at www.wearecoulter.com.

I am so excited to be a part of Coulter. We believe Coulter is the perfect choice to advance PMA and every segment of our organization, benefiting our members across the entire, ever-expanding spectrum of the photo imaging field. The Coulter team is allowing Georgia and PMA President Gaby Mullinax the freedom to lead our efforts where they are needed most: on revitalizing PMA by creating valuable resources, growth strategies and partnership opportunities for our current and future members.

Thank you for your continuing support of PMA!

 

A message from Georgia: Photography deserves much more than this

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Georgia McCabe favoriteA couple of years ago, smart phone manufacturers jumped on photography as the latest “must have.” As a result, droves of mass market consumers shelved their point and shoot cameras in favor of connected devices. To be sure, connected photography was hot…for at least a year. Of course, now device manufacturers are on to the next thing.

But photography is a much bigger part of the human experience than that.  Photography remembers what the mind forgets or never even experienced. Those first moments on the wharf at Ellis Island… the new child’s first steps… the first day of school.

To some, photography is an avocation or a hobby, but to all, pictures are a big part of what separates us from the rest of the species on this planet. Pictures provide the collective memory of what came before us. It started with cryptic cave drawings, progressed to charcoal sketches, to oils on canvas, to latent images on glass plates, to flexible film – and, now to ethereal digital image files that are at once everywhere and nowhere as they float between the phone and the cloud.

Google VP and one of the inventors of the internet, has recently received a lot of press with his thoughts about what he calls bit rot. “When you think about the quantity of documentation from our daily lives that is captured in digital form, like our interactions by email, people’s tweets, and all of the World Wide Web, it’s clear that we stand to lose an awful lot of our history,” he said at the annual meeting of the American Association for the Advancement of Science in San Jose, California.

I don’t know about your tweets, but your child’s first steps are pretty important. Basically, photography was always too important to be left to the chemists, and now, it can’t be left with software developers, either. We have forgotten about the mass market – people who just want a few pictures to record their family moments, and really don’t care about the details.

As an industry, we have come a long way, but we have suffered some heavy losses as well. Many PMA members have been unable to keep up with the constant evolution in imaging, and have gone out of business. We have seen historical market makers like Kodak, Agfa and Fuji struggling or failing where they had once been leading. The photography industry needs that guiding force. It needs a steward who can foster and encourage discussion and cooperation between vendors, retailers and software developers alike. We need someone to continually keep photography relevant in the lives of consumers in a much bigger way than as a tool to show others what they had for lunch, or to remember where they parked their car. In short, this industry needs PMAI to get its foot on the gas pedal and start steering this industry that it has served for almost a century.

Our problem isn’t that the consumer lacks a sense of history or has incorrectly placed values. Largely, our problem is that the consumer doesn’t understand the reality of “bit rot.” Vint Cerf sounded the alarm; it is now up to us to lead the charge.