How to hang ’em…

shutterfly hangs

shutterfly hangsWe’ve all matured past the point of taping prints onto the sheetrock, right? >cough<

And tacks? Please no…

It can be tricky to get your large prints up onto a drywall, let alone concrete or other materials. Shutterfly is offering a thorough overview of how hang a big photo on just about any type of wall.

“Creating a gallery wall is easier than you think,” the company says. “Whether you want to create a family wall or add decorative artwork to your office, our design-a-wall tool will help you do just that. You can hang canvas prints, metal prints, wood wall art and more. This guide will help you hang pictures on any surface: drywall, plaster, brick and concrete.”

The full infographic is here.

(via PetaPixel)

 

Welcome, new members of PMA and PPFA

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We are happy to welcome so many new members to PMA and PPFA!

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Avondale Artworks, Inc., Jacksonville, FL,

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Coastal Colors LLC, Cape Canaveral, FL,

Cyancolor Com Serv Fotograficos, Sao Paulo, SP, Brazil

Dataline Engineering, Westlake Village, CA,

David Thomas Photgraphy, Bayport, NY,

Fazio Art Custom Frame & Supply, Charlotte, NC,

Grads Photography, Glendale, AZ,

Ivan Kobiolke Photography, Alice Springs, NT, Australia

Khalid’s Studio, Karachi, Pakistan

Lors Photography Inc, Union, NJ,

Mat About You, Ellicott City, MD,

MatShop Art Supply, Saanichton, BC, Canada

Media Meditations, Edmonton, AB, Canada

Miter Tighter Color Glue, Pickerington, OH,

Ramon Davis Photography, Glendale, AZ,

Sami Farag Ltd, Newe Yark, Israel

Studio De Chêne, Baton Rouge, LA,

The Art Factory Framing & Gallery, Marianna, FL,

The Ink Well, Allegany, NY,

Yellow Lab Imaging, Overland Park, KS,

 

Business Success: Don’t stop now!

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Business Success LogoWhatever goals we promise ourselves we’ll achieve, the reality is that the outcome hinges only on our own sustained effort.

In this week’s Business Success advice article, Eisen Marketing Group president Rodger Roeser lays out the steps you need to succeed in your Marketing — or pretty much anything else, for that matter.

Success or Failure in your Marketing Activities

As we near the end of another year we see what became of our well-intentioned efforts to lose weight, get in to better shape, quit smoking, or stay more in touch with family. Is it too early to think of new resolutions for next year?

Rodger Roeser, APR

Rodger Roeser, APR

Resolutions are similar with marketing and public relations: Regardless of the economy, marketing activities are not flash-in-the-pan, quick-fix options, but rather long-term, sustained programs and campaigns that actually yield positive results.

Experts will tell you that the reason most resolutions fail is because they involve sustained commitment and effort. Also, they are often unrealistic in nature – so folks give up altogether. Similarly, good public relations and marketing activities take time and are not a quick fix to your business ills. Finding good publicity angles, creating image and article opportunities, reaching out and sharing that company story or profile — all this takes time, patience and stick-to-it-iveness.

It also takes time and effort to achieve realistic results. One push-up will not make you thin or build your chest. All too often, I see business executives simply increasing sales numbers for no apparent reason except that Excel allows them to plug in a 25 percent in widget sales. It seems solid research and market realities have given way to just plugging in numbers and storming the gates. This is bad practice, and leads to frustration and a lack of business clarity and focus among the employees. Don’t be that executive who says say you want X amount of articles in the newspaper, or any number that appears to be pulled out of thin air, and when those numbers aren’t hit, you’re disappointed. These types of business mistakes are not productive, and surely not good for morale.

A good marketing executive or agency can offer much better and more realistic guidance for these types of numbers, and advise the best ways to achieve those goals. And, like a good personal trainer, help keep you motivated and on track.

Here are four simple steps for your future successful marketing.

1. Get a Plan!

If you don’t have a marketing or marketing communications plan, get one. Do yourself and your business a favor: hire a good firm, and get a plan developed. The investment of just a few thousand dollars may be the best investment you make this entire year. The plan will have realistic goals with realistic prices (You do yourself no favors when you believe you can do a national advertising campaign for $500). A good plan will lay out strategies, tactics, timelines, goals and budgets that should be very easy to follow. The firm should be able to implement the plan, or work with you to share in the implementation duties.

If you don’t have a plan, this is the first and most important step you can take for your business.

2. Stop with the “Magic Bullet”

We all play Monday morning quarterback: surely the coach likely knows more about football than most, but it doesn’t stop people from wanting to share their “ideas.” Same holds true for marketing – rarely are folks short on “ideas.”

Recently it seems there is this great new invention that will revolutionize marketing as we know it and cause all other forms of marketing to wither and die:. Social media. For some reason, all the Monday morning marketers are jumping on the social media bandwagon and putting up any manner of information on Facebook, Twitter, and others – and waiting for the sales to roll in.

While social media and having a good social media plan is important, it is not THE answer. It certainly can be integrated into an overall marketing plan, and blogging and tweeting and friending and updating are all smart – just be realistic and be smart about it. If I ever again hear, “We’re not going to do much marketing this year, because we have a blog now” — I may have to send out the Marketing Police.

3. Keep at It

Regardless of whether your marketing program is grand or modest, continue to work it. Purchase media — billboards are at great prices, and direct mail is a simple, cost effective way to stay in touch and further solidify the brand.

While you must be smart and scrutinize every dollar invested, now is not the time to stop. I had a client that, for all intents and purposes, stopped their proactive marketing outreach months earlier — and now, they have no pipeline, no leads, and no revenue. They’re lack of consistency in their outreach has likely caused yet another business to go under.

Invest wisely, be proactive, and keep at it. Again, a good agency is your best friend here.

4. Change up the Routine

Just like working out, changing things up a bit can yield some quick and dramatic results. Now may be an excellent time to do something different – perhaps an event, a new sponsorship, a cause-marketing initiative, or a podcast. Properly positioned and integrated, new programs can attract entirely new segments of consumers or prospective business partners in a fresh way.

When is the last time you wrote a thought leadership article, or submitted an opinion piece? Take a look at where you may have some holes and fill them; see where the opportunities may exist, and capitalize on them.

Again, if you don’t know all the opportunities you may have, consult an agency. (There is also a great online radio show called “That Marketing Show” that has a top marketing genius as a guest each week, sharing one great tip and idea after another.)

By taking some simple and proactive steps, and hiring an affordable yet quality expert or agency, businesses can look forward to bright future. Now is the time to get out there, stay focused and keep aggressive. Ideas and options are a good thing. Go make some waves.

Rodger Roeser, APR, is the president and owner of Eisen Marketing Group, Northern Kentucky’s largest fully integrated public relations firm. Roeser served as the 2005 president of the Cincinnati Chapter of the Public Relations Society of America. He is an accomplished and award winning print and broadcast journalist, and currently hosts Business Focus, an online broadcast news magazine.

Focus on: Miranda Smith, Gallery 360

Miranda Smith
Miranda Smith

Miranda Smith

Miranda Smith has worked on a sheep ranch, at a zoo, and in retail, but has found her niche as a custom picture framer and as owner and director of Gallery 360 in Perth, Australia.

One of Australia’s largest independent framers of prints, photographs, artworks, documents, and objects, and a provider of wholesale framing for retailers and photographers, Gallery 360 is the Australian license holder for the Diasec Acrylic mounting process for photographic images. Fujiflex, metallic photos, photo rag, cibachrome and all other photo papers are suited to the process, which creates a durable bond between a print or transparency and high-quality acrylic glass, without smears or blisters. Photographs and digital images up to 2 x 3 metres can be mounted without borders, eliminating the need for a traditional picture frame. According to Miranda, Diasec is the preferred mounting method for many of the world’s top fine art photographers and galleries.

The gallery also has a digital wide-format printer, capable of printing on media up to 42 inches wide; and uses long lasting pigment ink.

Miranda joined the Professional Picture Framers Association (PPFA) – a PMA member association – while an employee of the Gallery. “Having been a member of various professional associations throughout my career, I know the importance and value of belonging to a respected industry association,” she says. “The education and networking possibilities are extremely useful in growing our business. Clients definitely feel confident when passing their items to us, when they see our PPFA membership.”

She attended the PPFA 2010 Convention in Anaheim, held in conjunction with the PMA Convention.  “I was amazed at the variety and quality of the speakers,” she says.  “I left the event with the mixed feeling of a ‘newbie’ – delighted at all the information I had picked up from classes, and frustrated that I ran out of time to attend all the classes I wanted.” She has attended every year since her first Convention.

In 2009, Miranda joined the committee of the Australia/New Zealand PPFA Chapter and established regular education and networking evenings for other PPFA members in her State. In 2010 she became National Vice-Chair, and held this position for three years. She remains a committee member.  “You only get out of the Association, what you put in, so I try to ensure interesting events occur and make contributions to newsletters,” she says.

Miranda became a PPFA Certified Picture Framer (CPF) in 2011. “Studying for the CPF exam was absolutely the best way for me to learn the tried and tested methods of providing the best framing techniques and materials for my clients”, she says. “It increased my passion for the industry and my thirst to constantly learn more. I’m the first and only CPF in Western Australia. My customers like to learn that I have this certification and as word got around, I got lots of referrals because of this.”

The Gallery 360 team has been together for a long time; over 12 of the staff has been working there for 25 to 30 years. The front gallery team is generally separate from the production team. “This enables everyone to concentrate either on sales or production and be trained to a high level in their specialist area,” she explains. “Our sales team does spend some training time in the production area, to gain an understanding of the time and effort required to produce the work.”

Framing services are complemented by a collection of original artworks by local artists, reproductions, decorative wall art, mirrors and other specialized art services, including an art consultancy and valuation service for the corporate and residential market. Gallery 360 worked on the supply and installation of artwork and digital wallpaper at the Engineering faculty at Edith Cowan University in Perth. Artists were commissioned to produce original work, which the gallery staff combined with a range of canvas images used throughout the faculty’s offices, corridors and public areas.

Over the years, the gallery has framed many unusual items. “One of our clients is an entomologist and we framed an active termites nest – that’s a challenge,” Miranda says. “We did the measurements offsite as we did not want termites in our moulding stock!”

Business success: Photos are memories… But what else boosts recall?

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We often speak of photography being all about capturing for posterity the big events, beautiful locations, and our closest loved ones and friends  — and how we as an industry must do our best to help customers preserve their precious memories.

But while photography is great for memory (so much so that I am writing a book on that topic!) it’s not the only tool available to us — and in many ways, a powerful memory can boost your overall success in business, and elsewhere in life.

This week we present information and tips from Chester Santos, an actual recognized “Memory Champion” — yes, they have competitions!

Memory Exercises + Brain Fitness = Success

Chester Santos

Chester Santos

By Chester Santos

I am a memory expert: I help people to realize the benefits of an improved memory and sharper mind.
In order to win the USA Memory Championship in 2008, I practiced simple memory-building methods that can help anyone.
Wouldn’t it be helpful in your career to remember the names of everyone you meet, and to give a presentation or speech without notes? I teach that and much more.
My entertaining, interactive presentations and workshops provide my clients, from Fortune 500 companies to Harvard graduate students, with the tools to perform their functions at the highest level.

In any profession, you seem like much more of an expert in your field if you can recall important information rather than having to always look it up. If you have mastered your field and you are the expert, then you shouldn’t have to rely so much on reference — that makes you seem like a novice, not an expert. Another thing to consider: Whether or not there is a connection between memory and intelligence, there is definitely a perception: People with a razor sharp memory are perceived as more intelligent… and we always want to hire the more intelligent person.

My clients include businesses and organizations from various industries, including finance, technology, medicine and law. Many trial attorneys take my workshop because when they lose eye contact with the jury, they’ve lost the jury’s attention. You aren’t going to be as persuasive if you are always pausing to look through a mass of notes. Even the Harvard Graduate Council recognized the value of memory skills for students, and I conducted seminars for students from all thirteen of its graduate schools. “After listening to Chester, I realized the possibilities,” said Pukar Malla, President of the Harvard Graduate Council. “In a short span of time hundreds of students were using powerful memory techniques.”

I believe that memory techniques are especially important now in the technology age where people are less reliant upon human memory. The brain is very trainable. The more you have your brain do something over and over, the better it gets at doing it. The opposite is also true: The “use it or lose it” principle is definitely applicable to the brain. We all used to be able to remember the phone numbers of friends and family — Now no one knows anyone’s phone number. Things have gotten so bad that a lot of people don’t even remember their own phone numbers.

I engage my audiences and motivate them to memorize in the age of technology by demonstrating what is possible for all of us with just a little training: skills like remembering the names of one hundred people in the audience that I met right before the event, and memorizing a random list of numbers the audience created only a few seconds prior. I also can memorize an entire deck of cards in 90 seconds, or remember a sequence of 100 numbers in just five minutes (all challenges I performed in the USA Memory Championship). I never tell people that everyone is going to achieve my level, but what I do say is that everyone can dramatically improve their memory. My presentations are interactive, with audiences actively practicing memory exercises.

Most of the techniques I teach originated with the ancient Greeks. One of the core methods is known as the Method of Loci (“loci” meaning location). The Roman orator Cicero used this technique to give lengthy speeches from memory without any notes, and it was known then as the Roman Room method. This technique involves using a familiar venue such as your own home to create visual imagery that represents things you want to remember. In order to memorize a speech or presentation you choose several locations from your own home, and then link images that remind you in some way of each topic or section in your presentation. When you want to remember the topics you just take a mental walk through your residence, and “see” the images that you placed at the different locations.

These techniques magnify anyone’s memory many times over because you are using more areas of your brain. Scientific studies support that notion: When I appeared in an October 2012 PBS Nova ScienceNow segment, “How Smart Can We Get?” I trained the host of the show, David Pogue, how to use the Method of Loci memory technique. Pogue memorized 40 words in approximately ten minutes by using images connected to his own living room. In order to remember some of the words, I told Pogue to imagine that on top of this piano there is a monkey dancing, and this monkey picks up a giant iron. I later told Pogue that we tend to remember things more if there is something interesting actually happening, rather than just a stagnant object. Neuroscientist Dr. John Golfinos of New York University Langone Medical Center explained during the segment that memory champions can remember large amounts of information with these techniques because they are using the parts of the brain that process language as well as images, so employing other parts of the brain makes their memories stronger.

Since I know the importance of scientific support for my memory training, I offer programs along with Dr. Adam Gazzaley, Associate Professor of Neurology at the University of California, San Francisco. Dr. Gazzaley explains the science of memory, and then I discuss the practical benefits of memory training in any career.

Clearly, memory techniques can help boost productivity for anyone in their business or personal life, and recently, I discovered that corporations might also want to get into the memory game. I brought the first-ever US corporate team to the USA Memory Championships. I do one-on-one memory coaching for Mike Faith, the CEO of Headsets.com, and he saw the benefit of memory training in his career. Faith believed in the value of memory training so much that he asked me to train his employees to compete in the USA Memory Championship this year. I started a trend: other corporations have already entered for next year.

Memory is fundamental to learning, so memory training and brain fitness are invaluable tools in the workplace — and who knows where the next corporate memory champion will come from? But it’s not all about competing against others… When you can improve your personal memory you are a winner in any arena. Just follow these basic and specific memory training tips to jump-start your memory.

Basic Memory Tips

1. Attach vivid visual images to information that you want to remember.

2. Establish a connection between new information and a familiar location, such as your home or office. Use this for remembering lists, presentations and speech topics.

3. Involve additional senses, including hearing, taste, touch and smell to assist in committing facts to memory. This aids in the process of encoding information into your brain.

4. Practice relying upon your memory and not technology, to recall telephone numbers and other information. This will help to re-program your brain to become more accustomed to remembering.

How to Remember Names

Everyone likes to hear his or her name, and it’s a great way to get ahead in business. Try these techniques and names will be more than just on the tip of your tongue:

Associate an image with the name of someone that you want to remember. So if someone has the name Jill, imagine a hill and someone jumping up the hill. Try linking another sensory cue to names such as sense of smell or hearing. When you meet someone, notice the scent they are wearing or the tone of their voice. If anything stands out, link it with the name. For example, if a woman is wearing a sweet-smelling perfume, link the word sweet with the name, “Sweet Sue.” If someone has a nasal voice use that with the name, “Nosey Jim.”

How to Remember a List

Imagine that there is a grocery list that you need to remember. Some of the items are milk, eggs and cereal. The best way to remember these items is to visualize them, but in an unusual way. For instance, think of a carton of the milk the size of a building, with eggs flying out of the windows. When the eggs splatter on the ground, cereal pours out of them. In order to cement the list in your mind, create a story surrounding the images and repeat it to yourself several times.

How to Memorize a Speech or Presentation

In order to memorize a speech or presentation you can use the same techniques for remembering a list: Connect an image with each topic or point in your material. For a particularly long speech or presentation, the Method of Loci works well. Just select a familiar location such as your home or office, and attach visual spots in that location to each topic. Picture your living room and take a walk around it in your mind, linking each piece of furniture, art and other objects to the points you want to make. It’s best to use vivid imagery when making these connections so that you have the best chance of remembering the information.

For more information on Chester Santos’ presentations and training go to www.InternationalManofMemory.com.

 

PMA Podcast launches with new ideas to grow your business from the McCurry Marketing Idea Exchange

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PMApodcast_icon_1024The brand new PMA Podcast is here! On this inaugural episode, listen to a great McCurry Marketing Idea Exchange interview.

The PMA Podcast is the podcast for anyone whose business revolves around imaging and pictures. We’ll cover topics like increasing sales, new imaging technology, the latest in picture framing, business management tips, advances in photo output, high volume photography, and much more. Designed for members of PMA and its international community of imaging associations — AIE, DIMA, NAPET, PPFA, PSPA, and SPAA — the PMA Podcast is your weekly source of information to help you grow your business. If you’re a fan of the DIMAcast or the AIE Imaging Executive podcast, you’ll find all the great content you’re used to and lots more, now all in one place, on the PMA Podcast at www.pmapodcast.org.

And now, on with the show!

When the landlord wasn’t cooperative to renew their lease, Calagaz Photo and Digital Imaging found a new location, remodeled it, fixtured it and moved in — all within 30 days. Most impressively, they changed the ambiance and tenor of the store to attract more female shoppers with bigger budgets. Pauline McKean shares how they escalated the “Wow!” factor to delight their customers. The microphone then switches to Alex Christianian of Mike’s Camera, who shares advice on setting realistic expectations for satisfied customers. Mike’s displays and training help ensure the customer understands what they will get for their money. Two progressive retailers share philosophies and strategies you can use during the inaugural episode of the PMA Podcast.

Welcome, new members of PMA and PPFA

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PMAlogo_CMYK_smallWe are so pleased to welcome these, and all our new members! PPFA_RGB_150

Art Masters, El Paso, Texas

BGA Videoproduktion AB, Sweden

Brother International Corp., Bridgewater, N.J.

Central Trading Co., Fitzgerald, Ga.

Chandler Gallery Custom & Museum Framing, Jupiter, Fla.

Cyrus Custom Framing, Canton, Ohio

da Vinci Frames, Sierra Vista, Ariz.

ECO Framing, Oakland, Calif.

The Frame Gallery, Holmen, Wis.

Framewrights Art Framing, Chattanooga, Tenn.

Franklin Picture Framing, Franklin, N.C.

Gallery Framery, Jacksonville, Fla.

Light and Magic, Mumbai, Maharashtra, India

Looking Glass Photo and Camera, Berkeley, Calif.

Magdalene’s Custom Framing, Washington D.C.

Morpeth Gallery, Hopewell, N.J.

Osorio Art & Framing, North Miami Beach, Fla.

Pegasus Gallery Framing, Salt Spring Island, British Columbia, Canada

Picture This of Westport, Westport, Conn.

PortraitEFX Southeast Florida, Wellington, Fla.

Red River Paper, Dallas, Texas

SNAP Photography, Harleysville, Pa.

Studio Gallery, Niles, Mich.

Vandeuren Galleries Inc., West Hollywood, Calif.

Winnicky, Grande Prairie, Alberta, Canada

WM Quigg & Assoc., Phoenix, Ariz.

Coming soon: The new PMA Podcast

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PMAlogo_CMYK_smallI’m excited to announce that we will be launching the new PMA Podcast in September!MIME Logo PMAN

The PMA Podcast is the podcast for anyone whose business revolves around imaging and pictures. We’ll cover topics like increasing sales, new imaging technology, the latest in picture framing, business management tips, advances in photo output, high volume photography, and much more. Designed for members of PMA and its international community of imaging associations — AIE, DIMA, NAPET, PPFA, PSPA, and SPAA — the PMA Podcast is your weekly source of information to help you grow your business.

If you’re a fan of the DIMAcast or the AIE Imaging Executive podcast, you’ll find all the great content you’re used to — including our friend Bill McCurry‘s monthly McCurry Marketing Idea Exchange podcast and transcripts — and lots more, now all in one place, on the PMA Podcast.

Look for the first episode on September 8, followed by a great new interview every week.

Welcome, new members of PMA and PPFA!

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PMAlogo_CMYK_smallWe are so pleased to welcome all our new members, including: PPFA_RGB_150

Fast Frame, Dallas Texas

Hanging Around Hoover, Hoover, Alabama

Harvard Art, Harvard Mass.

Peninsula Gallery, Lewes, Del.

Photo Pro, Napa, Calif.

Right Photography Ltd., Maple Ridge, B.C., Canada

SoSocio Straatweg, Netherlands

Focus on: Teri Winfield, High Desert Art & Frame

Teri Winfield

Teri WinfieldWhen Teri Winfield, her husband Bob and son Stephen opened High Desert Art & Frame in Albuquerque, N.M., in 2008, they quickly added photo restoration services; and a couple of years later, realized the huge need for photo, slide and negative digitization.

The well-rounded menu of services is a major factor in their shop’s success.

“Having all of these services available in one stop has provided us a customer base that utilizes all our services, depending on their needs at the time,” says Teri, a member of PMA and PPFA since March 2008.

An expert at scanning photos in bulk and photo restoration, Teri is passionate about her customers’ family stories, including old photos and memorabilia.

The first Certified Personal Photo Organizer (certified by APPO, the Association of Personal Photo Organizers) in New Mexico, she enjoys helping customers sort through boxes of photos and albums to preserve memories for future generations.

These projects resonate in Teri’s own life. Three years ago, she became the guardian of her mother’s photos, including photo collections from both her grandmothers. “It’s an honor and a huge responsibility,” she says. “As a child, it was always a treat when I could talk my mother into going through those cardboard boxes of family photos.”

Teri is digitizing not only those family photos, but also letters, cards, report cards, newspaper articles and any other scrap of paper that tells the family story. She has also restored family photos that are damaged or faded. “With today’s digital technology, the results can be amazing,” she says.

As the huge wave of Baby Boomers grows older, there is an urgency to preserving family histories and photos, she notes. “Many collections are quite large and can be overwhelming for our customers. Having assistance in prioritizing, organizing and breaking the process into steps brings a great deal of relief. The fact that their precious memories never leave my shop is an added bonus for the locals.”

Teri’s husband Bob serves as marketing guru, creating strategic alliances with local business owners. A Certified Picture Framer, he runs the large format printing side of the business; and is the equipment expert, shop fixture designer, and chief commercial and residential art installer.

The couple’s son Stephen is a Certified Picture Framer, with 12 years experience in the framing industry. He does most of the framing, and uses his creative talents at the design table, including using a Computerized Mat Cutter (CMC) to create intricate mat designs.

Located in Albuquerque’s Glenwood Village Shopping center, High Desert Art & Frame showcases the work of some the area’s best artists in its gallery, including photographs, paintings, glass art, and jewelry; and features a local artist each month, with a reception during First Friday ARTScrawl and display of the artist’s work  for the entire month.

The store supports a variety of community efforts throughout New Mexico, through donation, framing, or event sponsorship, including ABQ CASA, Inc. (Court Appointed Special Advocates for abused and neglected children); All Faith’s Receiving Home; American Cancer Society; Christina Kent Daycare; Heart Gallery of New Mexico Foundation; and Roadrunner Food Bank.

– By Sheila Pursglove