Defrozo Photography Business Software

defrozo 8

defrozo 8

The developers of Defrozo say they are making an all-in-one platform that helps photographers better market their work online. “Defrozo is the first universal platform available for free to include every tool a photographer might need to start their business from scratch or grow their established brand.”

They say the initial rationale came when “we realized what an overwhelming experience the modern Web is for photographers: You need to have a bunch of different accounts and logins to maintain your online presence — all soaking time that any photographer would rather spend on the creative process.:

The free suite combines image hosting, website management, CRM, ecommerce, and workflow organization tools. Premium packages will provide more storage space and advanced customization.

The software is in beta, with a Fall planned release. The developers are raising funds here on Kickstarter.

Online storage for sharing galleries, delivering photos to clients

Professional photographers can more easily present their images to clients with new online gallery. relies on Dropbox for online storage. You simply specify your logo, colors, custom domain, input your social media links and a bio, Imaging Resource reports here.

Developer Wilderborn says the “password protected galleries are “literally as easy as drag and drop. We generate the layout, URL, thumbnails, lightbox displays, dates, titles, and more automatically. You can even turn on links to all your favorite social networks and show off all your public galleries.”

It’s $6 per month. There’s more information here.


Professional photographers calculate profitability



Being financially successful is all about finding the right mix of overhead expenses, rates charged and number of sessions booked. To help professional photographers take the guesswork out of business planning, the Professional Photographers of America provides a profitability calculator — and this month, they’re freely giving it to non-members.

“It only takes a minute to complete and will show a photographer how many sessions or average sales per session he or she will need to achieve their desired level of profitability,” the association says.

There’s more information here.


Mobile app delivers photos to clients

zenfolio mobile-devices

zenfolio mobile-devices

A new mobile app allows photographers’ clients to instantly access and view their photos, and download the shots to their device to share with others.

Photo Moments is the first client-facing app from image e-commerce platform Zenfolio.

“We want to improve the experience for photographers’ clients,” the company says. The app “allows clients to get a better and more convenient experience when working with photographers. This app provides a more accessible and streamlined way to access their photos in their pocket.”


Fujifilm rents pro cameras

fujifilm rents2

fujifilm rents

Customers can now “experience an X-Series product” without buying one, Fujifilm says — and photographers can rent bodies and lenses during a repair.

The new Fujifilm Professional Rental program is aimed at “enthusiast and professional photographers who want to experience” an X-Series camera or Fujinon XF lens, the company says, “for a limited time during a special event, a weekend getaway, or just for fun while out taking pictures.”

There’s more information here.


NatGeo photographer ascended Everest with Windows Phone

alverez microsoft

alverez microsoft

What do you give a photographer who could shoot with any camera? A Windows phone, apparently: Microsoft this week profiles National Geographic photographer Stephen Alvarez took “smartphone photography to the next level” by climbing Mount Everest without any “real” cameras in hand.

The two-week trek up Mount Everest in April 2014 was shot with a pair of Lumia smartphones, and “it’s likely… he was thinking how lucky he was to not need to schlep a five-pound, professional-grade SLR up the world’s steepest incline,” the company says.

Alvarez has worked with National Geographic for 20 years. The magazine “asked him to photograph the Seven Natural Wonders of the World using only Microsoft smartphones.”

After the event, Alvarez commented that “the digital jump didn’t surprise me so much, but the miniaturization of cameras into telephones I never really saw coming. Now, when I have to go back to the big SLRs for work, I sometimes forget how huge they are. I mean, just how gargantuan is a pro SLR with a lens on it? They’re great imaging devices, but at the cost of an awful lot of weight, and an awful lot of money.”

It’s not just the weight differnce: “Alvarez manages to easily capture the kind of genuine human moments you have to finesse a bit while packing a full SLR rig,” the profile adds. “Everyone knows I’m a professional photographer,” Alvarez said. “Yes, I’m shooting for Microsoft; yes, these pictures will be used commercially; yes, they’ll sign releases. Everyone’s happy with it. But using a smaller device is just a lot less intimidating, because even though they know all that stuff, the camera that I’m putting in front of them is something that even people in the Khumbu Valley see every day. They all have smartphones and they all use them.”

It’s an interesting read: The full profile is here.


On the PMA Podcast: Mylio memory evangelist Kevin Gilbert


Photo Trip to Hawaii

Photographer Kevin Gilbert has worked at the White House, The Washington Times, The Discovery Channel, and on TV productions such as “The Apprentice.”

He’s now the memory evangelist for Bellevue, Washington-based software start-up Mylio, where they are working on ways to protect, organize, and access your photos. The Mylio software runs on Windows and Macintosh computers, and iOS phones and tablets (Android is in development). You can import all your photos from your computers, mobile devices, and services such as Facebook and Flickr. From there, changes made to your library are reflected throughout your network instantly, the company says. New photos captured on your phone automatically show up on your PC; photos copied from your camera to your computer are instantly viewable on your phone. Edits on individual images on one device show up on every device right away.

In this episode of the PMA Podcast, Gilbert talks about the importance of photography to memory, his own photography service Blue Pixel, and the work Mylio is doing to ensure you never lose a photo again.
You can download the episode or subscribe to the podcast here.

Or you can tune in now with the player below.

Eye movement tracked to see what makes a good photograph



In an new study, participants were able to tell whether a photograph was made by a professional or an amateur 90 percent of the time, the National Press Photographers Association reports.

The research sought to answer the question: When images are shared around the world in an instant — what makes a photograph worth publishing?

To find out, they compared the responses to 100 photographs taken by professional photographers, and 100 contributed for publication by the general public.

“The eye movements of study participants were tracked with a device that allowed us to record and analyze complex and statistically significant findings: what people were drawn to in a photograph, how long they looked, if they read captions, and more,” the report says.

Top findings include:

• More time was spent, on average, with professionally generated photographs than with user-generated images.
• Professional photojournalists took each of the 25 photographs rated highest from the collection of 200.
• The 20 most memorable photographs were also taken by professionals.

Here is the full story.


PhotoShelter offers photo storage for corporations



PhotoShelter says its new business service “offers a best-in class photo library that’s easy to set up, accessible anytime, anywhere, and gives you complete control over the use of your company’s imagery.”

Libris” offers a centralized image database, advanced search, user access control, sharing functions, archiving, and image rights management. Venture Beat reports it’s “kicking off with 70 paying client companies” and is priced at $5,500 per year for five editors, an administrator, and an unlimited number of end users such as photographers or marketing agencies.

The New York City-based company has offered professional photographers image management tools and services for 10 years, hosting 200 million images for more than 80,000 pro photographers, the company says.

There’s more information here. launches hybrid video system for event/souvenir photographers


PhotoSol_LOGO_300Three well-known names in the imaging industry, Will Crockett, Dan Foster, and my own former colleague at PMA, Jeff Frazine, have launched a cool new company in the hybrid photography space, The startup provides a remote auto-editing and auto-uploading video system for high volume photography applications. The final product is a combination of a pre-roll video, graphics, music, and post-roll video, wrapped around an individualized 10 to 45 second video clip — delivered in a texted or emailed URL, in 720HD, in less than 4 minutes.

“We are committed to growth in the souvenir and event photography business through the delivery of a value added personalized video product,” Jeff said. “The millennials expect a more dynamic, personalized and easily shared memory of their life moments. By combining the action of video with the crystal clear audio that the  system enables, our customers have a more desired product to offer at their high volume venues.”

Launched at the iconic SkyDeck in the Willis Tower in Chicago in early December 2014, grew out of the founders’ vision to develop a system that would create a short video, fully expressing the excitement and emotions experienced while visiting a memorable location or event — then quickly share that with friends and family via text or through social media channels.

“ is sharply focused on bringing hybrid photography and the automated production of eProducts into photo mainstream — as we believe that the electronic, moving, talking photo will one day replace the still printed photo product as the moneymaker for almost all of photography,” Jeff added. “What was once thought of as ‘impossible’ in the photo world, is now working well and creating happy customers for hybrid photographers.”