Three-decade old photography lighting provider Photoflex has closed its business.
After initial mystery, the company released notice earlier this week, saying “We do understand this may come as a surprise to most of you; however this was necessary due to health reasons of our primary holder, and industry changes that we no longer have the ability to invest in.”
Photoflex adds that it “remains hopeful… that the brand will live on in some capacity,” and it “would like to thank all of our supporters over the last 30 years.”
Update: Not so fast…
The company posted notice that it may be coming back to life
Imaging Resource has more on the story here.