Photoflex bought by Promark



Lighting manufacturer Photoflex reports it’s been acquired by Promark International.

Photoflex had all-but gone out of business earlier this year. (See previous coverage here.)

“Together, Promark and Photoflex will focus on delivering high quality, industry-defining lighting solutions for photographers of all skill levels,” the two companies announced.

Photoflex says “business will go on as usual” now, as it develops photographic lighting tools.


On the PMA Podcast: Kodak Professional Keepsakes Collections & Creations


Chris Van Zandt

At the Kodak Professional Pro Lab Workshop in June, Kodak Alaris unveiled the Kodak Professional Keepsakes Collections & Creations (KC2) software which has been more than a year in development. KC2 enables professional labs and photographers to prepare, present, and produce content to new revenue streams.
In this episode of the PMA Podcast, Chris Van Zandt, General Manager & Vice President of Paper & Output Systems at Kodak Alaris, describes how KC2 was developed, and why Kodak Alaris believes it will both transform the way many professional photographers work, and bring greater opportunity to pro labs.
You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.

CloudCutout’s math formulas create better, cheaper knockouts


Danish startup CloudCutout came to Las Vegas in January to learn if PMA 2015 attendees would be interested in their new automatic background removal technology. After discovering a significant need for better, less expensive green screen knockouts, particularly among school photographers, the founders decided to launch a professional green screen knockout service.

CloudCutout partner Jonas Pilgaard said his company’s knockout technology is based on mathematical  formulas rather than color correction. This allows CloudCutout to detect small details, such as individual hairs, giving portraits a smoother and more natural look.

The service starts at 20 cents per image, and works on other backgrounds as well, including white and gray.cloudcutout

On the PMA Podcast: Photographers — make money for charity (and yourself!) with a contest


Mulabula-Press-1360x872 v1

It’s a new way to generate revenue from photography, and it’s a win-win-win situation: a turnkey set-up with which any charity can easily run a photo contest to bring in donations; the donors enjoy an exciting contest and give to a good cause; and photographers can benefit from a new way to market their business, bringing hundreds of potential new customers through the doors.

Keith Winn

In this episode of the PMA Podcast, MulaBula founder Keith Winn talks about his own early forays as a professional photographer, and how he’s melded that with his previous career in technology to create a simply system anyone can use to host an online photo contest.

You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.

Photoflex shuts down (Update: Or not.)

photoflex 2


Three-decade old photography lighting provider Photoflex has closed its business.

After initial mystery, the company released notice earlier this week, saying “We do understand this may come as a surprise to most of you; however this was necessary due to health reasons of our primary holder, and industry changes that we no longer have the ability to invest in.”

Photoflex adds that it “remains hopeful… that the brand will live on in some capacity,” and it “would like to thank all of our supporters over the last 30 years.”

 photoflex 2

Update: Not so fast…

The company posted notice that it may be coming back to life
Imaging Resource has more on the story here.


Canon pro camcorder captures 4k video, 12MP stills

canon xc10

canon xc10

Canon says its “robust new camcorder… delivers stunning 4K and Full HD video as well as compelling 12-Megapixel still images.” The XC10 can also extract 8-megapixel still images from recorded 4K video, “making it one of Canon’s most convenient multimedia tools to date.”

The XC10 has a 1-inch sensor with 12 stops of dynamic range, and a 24-241mm zoom lens with optical image stabilization. The XC10’s still-photography features include a mechanical shutter to help eliminate rolling-shutter distortion, and it captures 3.8 frames per second.

Also, the touchscreen pivots, and the hand grip rotates “to maximize users’ ability to shoot both movies and still images from virtually any angle,” Canon adds. With its dual-band 5GHz and 2.4 GHz wireless, it can be remotely operated through a smartphone or tablet.

The $2,499 camera measures “less than five inches in every dimension,” the company says, and weighs “just 2.3 pounds fully loaded.”

Canon also updated its C300: the Mark II has 4K video captured in 10-bit 4:2:2 at up to 410 Mbps with the XF-AVC codec. It’s $20,000.

Augment school pictures with video via phone display

Live Portrait

Live Portrait

Live Portrait is aiming to enhance school photography with augmented reality.

During a school picture shoot, Petapixel reports, “the student sits down for a portrait and then for an additional 10-15 second video interview.” Printed photographs in the yearbook look ordinary, but trigger the video playback when viewed through a smartphone.

“Your client’s photograph instantly turns into a live video moment that will be cherished for years to come,” the company adds.

There’s a video demonstration here.


Datacolor improves Spyder monitor calibration



Datacolor says it’s redesigned the patented 7-detector optical engine on its Spyder colorimeter “to deliver up to a 55 percent improvement in tonal response, resulting in more accurate shadow detail and smoother gradients.”

The device helps “reduce the hassle of figuring out why digital photographs look different on screen, and why the colors on screen don’t match photo prints,” the company adds. “With true screen color, photographers can more accurately edit their photos and achieve better print matching. It’s critical that a photographer’s computer monitor displays accurate color, so they can see, share and print their captured moments just as they intended them.”

The module comes in three packages: Express, Pro (including an ambient light sensor) and Elite (with a tripod mount, and comprehensive display analysis). Pricing ranges from $129–$279.

There’s more information here.
via Imaging Insider)

8-megapixel medium-format camera aimed at drones



Phase One Industrial debuted a small hi-resolution camera it says will fit right in to ultralight planes or gyro copters.

The Danish camera maker says its iXU 180 is the world’s smallest 80-megapixel medium format aerial camera — so small it fits inside a gyro mount on a drone. It weighs less than 950 grams.

“With the increasingly popular high-resolution 3D city models, users require medium format cameras that can be integrated into small oblique systems that can fit inside a gyro mount,” the company says.

It will ship this month for about $60,000.

Will Arkansas ban street photography?

asmp logo

asmp logo

The Arkansas Senate’s “Personal Rights Protection Act” is designed to protect the privacy of citizens, it might also make it illegal to take anyone’s phone in a public space.

The American Society of Media Photographers says “the implications of this bill are staggering. For example, an image showing recognizable people posted to the Internet for a use that would not require written consent anywhere else in the world could leave you open to a lawsuit just because someone in Arkansas could view it online… SB-79 would require still and motion photographers to get explicit written consent to include any individual’s likeness — not just celebrities but anyone — in a photograph that is used for virtually any purpose within the state of Arkansas except those uses specifically exempted as Fair Use within the bill.”

The ASMP asks all photographers to write Governor Asa Hutchinson and Arkansas Chief of Staff Michael Lamoureux “encouraging them to drop the bill from Arkansas law,” Fstoppers reports.

Here is the article.

The ASMP’s notice is here.


Update: Arkansas’ governor vetoed the bill, citing its overreaching language.