Getting ahead as a photographer today can be as much about marketing as skills behind the lens. To get out the word about himself, one photographer recently sent out an innovative promotion that could not have affordably been done even a few years ago:
He made an action figure of himself — a lifelike toy model. 400 of them actually. And then sent them to potential clients.
Jens Lennartsson call his project “the most epic self-promotion ever made in the history of photography!” He adds that “Many photographers spend a lot of cash to design the perfect portfolio, print it and send to the people they want to work for,” he says, “just to have it disappear among hundreds of similar mailings. If you’ve ever been in touch with an art director, art buyer or owner of an ad agency, you’ll know that they have a zillion things to do and as many people to meet. Unless you make an epic impression, you’ll be forgotten.”