The new issue of PMA Magazine is here


The new issue of spreadsjpg-Q1PMA Magazine — Connecting the Imaging Communities is here! In this issue, meet PMA’s new leaders, President Gaby Mullinax and CEO Georgia McCabe, and learn about Coulter, PMA’s new management team. You will also see the excitement of the PMA 2015 Conferences in our story of the event in pictures.

Also in this issue:

PMA President Gabrielle Mullinax honored with Small Business of the Year Award


MullinaxGaby_2013PMA President Gaby Mullinax, owner of Fullerton Photographics in Fullerton, Calif., is having a good year. In January, she was honored with the PMDA Visionary of the Year award, and, of course, the following day, she was elected president of PMA – becoming the first female president in our 90-year history. Now, she is being honored again, this time with the Small Business of the Year award, presented by the Fullerton Chamber of Commerce.

The Small Business of the Year award recognizes businesses for extraordinary achievement in a number of key areas, such as involvement in the community, service above self, outreach, ethical business practices, length of service, innovation, leadership, environmental awareness, and ability to promote wellness and learning for employees.

“Those of us in the imaging industry are very familiar with Gaby’s remarkable vision, her business acumen, her creative genius, and her generous spirit, so it’s certainly no surprise to see her being recognized once again for her achievements. That she is now being honored by her local community with the Small Business of the Year award is just another reason for us to be proud and confident to have her leading PMA as president in this critical year of reinvention,” said PMA CEO Georgia McCabe.

The Small Business of the Year award will be presented to Fullerton Photographics at the Chamber’s Business Achievement Awards Dinner on June 17.

Photoflex shuts down (Update: Or not.)

photoflex 2


Three-decade old photography lighting provider Photoflex has closed its business.

After initial mystery, the company released notice earlier this week, saying “We do understand this may come as a surprise to most of you; however this was necessary due to health reasons of our primary holder, and industry changes that we no longer have the ability to invest in.”

Photoflex adds that it “remains hopeful… that the brand will live on in some capacity,” and it “would like to thank all of our supporters over the last 30 years.”

 photoflex 2

Update: Not so fast…

The company posted notice that it may be coming back to life
Imaging Resource has more on the story here.


MMIE 595: Use the right words


mmie 595 BMcCurry Marketing Idea Exchange #595 – April 7, 2015

Out for a walk this morning, listening to the Springtime song of the birds, calling out to prospective mates, using sizzle to sell the steak. It reminded me of my university days, and the local burger joint, where they did use sizzle to sell the steak (okay, hamburgers). You’d hear the mmie 595 Aguy taking the order call out to the chef “Hey Freddy, put another juicy, super-tasty burger on the grill,” or words to that effect. I don’t know if it was psychological or not, but I still remember how good those burgers tasted.

We’re not suggesting you yell out “Freddy, ring up another one of our superior Nikon D7200 kits, with the high-performance 18-140 VR lens.” But . . . what words are you using?

We know one retailer who makes sure her staff say to those coming in the door “Are you here to make a book today?” rather than “May I help you?” – and how’s that for starting off the conversation on the right foot?

So what’s your idea?

We’ve given you hundreds and hundreds of marketing ideas, now it’s your turn.

• Got a promotion that worked? An idea generated by a staffer? Something that’s exciting and/or motivating the crew? Doing something that’s bringing customers in, got customers buzzing, got them buying? Tell us.

• We’d appreciate getting pictures to help illustrate the ideas.

• Send your ideas to

• Don’t worry if you’re not the best writer; we’ll be happy to tidy things up for you.

• And if you want to take a look at more than 1,000 marketing ideas, the archived editions of the McCurry Marketing Ideas Exchange are your resource:

Best Buy closes Future Shop

best buy

best buy

Best Buy announced it is “consolidating” the Future Shop brand under its own, and closing the majority of Future Shop locations in Canada.

“Many of our Future Shop stores will be renovated and rebranded as Best Buy stores,” the electronics chain adds. “Some Future Shop stores that are located in close proximity to an existing Best Buy store will be permanently closed as of March 28th.” (The company will actually close 66 stores and remodel 65, making for 192 Canadian Best Buy locations, and 1400 in the US, Forbes reports.)

The Edmonton Journal has more on the story here.

On the PMA Podcast: Opportunities in Retail


Mike Woodland

There’ve never been more opportunities in the photography business, Mike Woodland emphasizes. But, the co-owner of Dan’s Camera adds, business owners have to be willing to investigate the options that best suit their stores, and take some risks.

On this episode of the PMA Podcast, Woodland talks about how he got into retail, became the co-owner of successful store, and why he thinks now is great time for retail and photography.

You can download the audio episode or subscribe to the podcast here.

Or you can tune in now with the player below.

Report studies market for apps with photo output

photo app study

photo app study

New research looks at the options for photo app developers to monetize their apps by offering photo print products — and finds it can bring awareness as well as revenue.

Suite 48 Analytics says its Photo Output App Market study shows that “smartphone apps that print photos are doing more than delivering an increasing share of print vendors’ revenues — they’re also attracting new customers who haven’t previously engaged in printing.”

For example, more than 20 percent of mobile app customers at Snapfish were new  are new to the company, and more 50 percent of European photo product vendor CeWe’s first-time mobile purchasers are new customers, Suite 48 notes.

“This new trend upends the conventional wisdom that smartphone photographers are only interested in sharing photos through social networks or messaging platforms, and are therefore not a potential market for printed photo products such as photo prints, photobooks, photo postcards, or photo-enriched phone cases,” says analyst Hans Hartman.

It’s not all good news however — it is a challenge for photo printing app developers to generate awareness and sizable download numbers for their apps: median downloads to date are only 62,000 and just 20% of the apps have been downloaded more than 500,000 times. (By comparison, even today’s 100th ranked photo category app in the US iOS app store has had more than 1 million downloads.) “Smartphone photographers might not even be aware that they can order output products unless the feature is visible someplace where they frequently engage with their photos, such as in an app for image enhancement or one for photo organization,” Hartman adds.

The 68-page study analyzes 137 photo product apps, and is available here.

st 48 photo app study

Hear Georgia’s live radio interview Tuesday at 8:19 am PT

Georgia McCabe favorite

Georgia McCabe favoriteBe sure to listen tomorrow at 8:19 am Pacific Time, when PMA CEO Georgia McCabe will be featured on “Carlos & Dayna,” a radio show airing on CBS NewsRadio 100.5 FM, KXNT, in Las Vegas. If you are outside of the listening area, you can tune in to her interview online. Just click the “Listen Live” button, then select KXNT.

Georgia will be speaking about the importance of printing the images that matter, with an emphasis on members of the millennial generation. Millennials are the most photographed demographic in history; yet are at greatest risk of having their images end up in a “digital landfill,” without a single photo to pass down to future generations. Listen in as Georgia shares this important message.

Catch PMA 2015 Conferences speaker Heino Hilbig’s session on Youtube

Heino Hilbig

Heino HilbigHeino Hilbig of Mayflower Concepts presented a very compelling look at the real reasons behind declining camera sales — and how the industry should respond — at the PMA 2015 Conferences in January. If you missed it, you can join thousands of others and watch it on Youtube. Also, be sure to listen to an interview with Heino about selling cameras on the PMA Podcast.

“Print it or lose it” – Internet co-inventor warns of digital image dangers

Kodak ESP 3.2 printer
Kodak ESP 3.2 printer“We stand to lose a lot of our history,” warns Internet pioneer Vint Cerf. Future generations may struggle, he says, as technology advances so quickly that old files may be inaccessible.

The Telegraph UK  reports on Cerf’s speech at the recent American Association for the Advancement of Science annual conference in San Jose, California.

Noting “the quantity of documentation from our daily lives which is captured in digital form,” Cerf says we “don’t want our digital lives to fade away. If we want to preserve them the same way we preserve books and so on we need to make sure that the digital objects we create will be rendered far into the future.”

Now a vice-president at Google, Cerf says technologists need to create digital formats which can still be accessed in thousands of years. He recommend a system which will not only store a digital format but preserve details of the software and operating system needed to access it, so it can be recreated in the future. “We have various formats for digital photographs and movies and those formats need software to correctly render those objects,” the Telegraph quotes him as saying. “Sometimes the standards we use to produce those objects fade away and are replaced by other alternatives and then software that is supposed to render images can’t render older formats, so the images are no longer visible. This is starting to happen to people who are saving a lot of their digital photographs because they are just files of bits. The file system doesn’t know how to interpret them, you need software to do that. Now you’ve lost the photograph, in effect. If there are pictures that you really care about then creating a physical instance is probably a good idea. Print them out, literally.”