The Polaroid Fotobar “retail concept” company is opening seven “micro-retail locations” this month in California.
What’s a micro-retail location? 300-square-foot stores that “represent the best of our technology, merchandising and retail knowledge, creating a highly scalable, efficient store model that can be rolled out nationwide,” the company says.
The seven micro-stores will open throughout October and November in Westfield mall locations in Los Angeles, San Francisco, Sacramento and San Jose, Calif.
Polaroid Fotobar launched two years ago, and now has stores in South Florida and Las Vegas. It says its “fun, and experiential retail destination is changing the paradigm of how people liberate their photos and turn them into innovative and memorable products.”
Westfield is involved in 40 shopping centers in the United States and United Kingdom.