Mylio image service organizes all your photos on all your devices

Mylio_Devices

Mylio_Devices

According to IDC’s worldwide forecast, more than 1.3 trillion photos will be taken this year — and “keeping up with all those pictures is a challenge for everybody, professional and amateur alike,” says MyLO, a start-up offering a new service for “for taking care of all your pictures… for your life, and the life of your images.”

The Mylio software runs on Windows and Macintosh computers, and iOS phones and tablets (Android is in development). You can import all your photos from your computers, mobile devices, and services such as Facebook and Flickr. From there, changes made to your library of photos or edits on individual images are reflected throughout your network instantly, the company says. New photos captured on your phone automatically show up on your PC; photos copied from your camera to your computer are instantly viewable on your phone.

Bellevue, Washington-based MyLO says its service also “automatically protects your pictures so that they are safe even if your computer is stolen, your phone is lost, or your house burns down.” Back up is automatic across storage devices and an optional cloud service.

The software also provides basic and high-end photo enhancement tools, as well as Raw image editing.

The cross-device synching service is sold on a subscription basis, with prices starting at $50 per year. A free trial  supports up to 1,000 files on three devices.

Polaroid Fotobar expands into “micro-retail” sites

poloroid fotobar

poloroid fotobar

The Polaroid Fotobar “retail concept” company is  opening seven “micro-retail locations” this month in California.

What’s a micro-retail location? 300-square-foot stores that “represent the best of our technology, merchandising and retail knowledge, creating a highly scalable, efficient store model that can be rolled out nationwide,” the company says.

The seven micro-stores will open throughout October and November in Westfield mall locations in Los Angeles, San Francisco, Sacramento and San Jose, Calif.

Polaroid Fotobar launched two years ago, and now has stores in South Florida and Las Vegas. It says its “fun, and experiential retail destination is changing the paradigm of how people liberate their photos and turn them into innovative and memorable products.”

Westfield is involved in 40 shopping centers in the United States and United Kingdom.

On the PMA Podcast: Get on board with Save Your Photos Day

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PMApodcast_icon_sqOn this episode of the PMA Podcast, Jen Kruger, publisher of PMA Magazine, talks with Cathi Nelson, founder of the Association of Personal Photo Organizers (APPO) and the Save Your Photos Alliance. The Alliance held its first annual Save Your Photos Day for the first time on September 27. Listen in at www.pmapodcast.org, or using the player below, as Cathi discusses the concept behind the event, how the idea spread to four different countries in only 90 days, what imaging businesses did to make the most of it in their communities, and how you can get involved next time around.

How to hang ’em…

shutterfly hangs

shutterfly hangsWe’ve all matured past the point of taping prints onto the sheetrock, right? >cough<

And tacks? Please no…

It can be tricky to get your large prints up onto a drywall, let alone concrete or other materials. Shutterfly is offering a thorough overview of how hang a big photo on just about any type of wall.

“Creating a gallery wall is easier than you think,” the company says. “Whether you want to create a family wall or add decorative artwork to your office, our design-a-wall tool will help you do just that. You can hang canvas prints, metal prints, wood wall art and more. This guide will help you hang pictures on any surface: drywall, plaster, brick and concrete.”

The full infographic is here.

(via PetaPixel)

 

LifePics to print Picture Keeper pics

picture keeper

picture keeperPicture Keeper says it “makes photo backup easy for anyone” with “the world’s first all-in-one USB device with embedded software to protect pictures and other irreplaceable files.” Now the company is teaming with the LifePics photo product fulfillment system, and says “Retailers will see the benefit of increased traffic from customers who have rounded up all their digital photos, and now have a very easy path to print them.”

Picture Keeper manufactures USB storage devices that automatically back-up all of a consumer’s images from a PC, and “helps people find and save their precious photos,” the company says. It has more than 400,000 users, who will now “print images through any retail store in the LifePics network” of 23,000 stores using the white-label solution for photos and personalized print products.

 

On the PMA Podcast: Options in output – Moving from kiosks to mobile

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PMAN PMApodcast_100pxPhoto Finale spun-off from Lucidiom a year ago. In September 2014, the original company declared bankruptcy, so we spoke with co-founder Steve Giordano Jr. about what lead to the birth of each firm, where things stand in the photo output business today, and how you can better employ analytics and targeted marketing in your own business.

You can subscribe to our podcast or download this episode here.

Or tune in now through the embedded player below.

On the PMA Podcast: Fotofast makes the right move

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Just three years after a major move to a new storefront location, Brisbane, Australia’s fotofast moved again, having watched its bottom line disappear in what should have been a prime location. A little more than a month after this latest move, Phil Gresham, a former DIMA president, joins us on the PMA Podcast to talk about what the new location has delivered in terms of costs, clients and profits (hooray!), and the restructuring that was required. You’ve got to hear what his rental costs were in the old location!

Listen in at www.pmapodcast.org, or use the player below. And be sure to look for an article about Phil and his new shop in the upcoming issue of PMA Magazine.

Financing for app developers: Free paper from Mobile Photo Connect

mobile photo connect

mobile photo connect

Are you thinking of developing a mobile imaging app — but also thinking that the project might cost more than you have? There are financing options available, and if you want to know more about them, there’s now information ready — at no cost.

In preparation for its session on “The Ins and Outs of Funding mobile photography startups,” at the upcoming Mobile Photo Connect conference, conference organizer Suite 48 Analytics is offering a free white paper that describes photo app developers’ and investors’ considerations for financing photo app startups.

The Financing Photo Apps study draws lessons from interviews with developers with revenues ranging from less than $100K to over $20M.  The investors span the range from angel investors to investment banks.

Topics include:
•       Valuation drivers in financing transactions
•       Valuation drivers at exit
•       Characteristics of “good” investors
•       Deciding between transaction and revenue goals
•       Deciding when it’s time to get to market

The studies authors are Don Strickland, president and CEO of Strickland & Associates and adjunct professor at Imperial College London, and Hans Hartman, president of Suite 48 Analytics and chair of Mobile Photo Connect.

Several of the study participants will also participate in various panels at the Mobile Photo Connect conference on October 15 in San Francisco, including Rudy Burger, Managing Partner at Woodside Capital, and Evan Nisselson, Partner at LDV Capital.

The free white paper is here.

 

Photo Finale Inc. announces changes, plans for Lucidiom software

lucidiom

Photo FinaleIf you recognize many of the names among of the leadership of Photo Finale Inc., there’s a good reason for that: we know them from Lucidiom. Now, Photo Finale, which incorporated in September 2013, is announcing visible changes to the company and brand and plans for continued development of Lucidiom software — but no interruptions or changes for dealers or consumers, according to Steve Giordano, Jr., CEO, Photo Finale Inc.  lucidiom

“Last year, after much deliberation, a select group of Lucidiom staff decided to license the Lucidiom code and take a major step toward modernization.  Photo Finale Inc. was formed.  Under a perpetual agreement, we licensed all of Lucidiom’s software, acquired the customer contracts, and took that leap at modernization of support and development,” says Giordano.

“Since the purchase of Trevoli Inc. in 2005, we have worked to make the Photo Finale software the basis for a cloud-connected retail platform.  And, it became clear that in order to meet the challenges of a radically-changing photofinishing market, our company needed to change the way we developed software, hired staff, and conducted our business,” explains Giordano.

Most importantly, says Giordano, introducing Photo Finale Inc. has caused no major changes for dealers or consumers:  “Photo Finale Inc. has supported and operated all Lucidiom customers as transferred, with no outward change or interruption to service, for the past year,” says Giordano. “For customers and retailers it has been business as usual and all license agreements remain in place.  Photo Finale Inc. is an employee-owned, debt-free company with a strong, smart team who will continue to support all our customers and to develop great new software.  I see a bright future for our industry; more pictures available for printing than ever before gives us all great opportunities.”

Photo Finale continues its transition from a provider of in-store photofinishing solutions to an enterprise-class online imaging business solution.  Since licensing the Lucidiom code last year, Photo Finale Inc. has built a complete mobile web interface, increased native app development and introduced the largest APM kiosk software update in six years.

Photo Finale’s new address is 7927 Jones Branch Dr, Ste 1150, Tysons Corner, Virginia 22102, US.  The phone number is 703-564-3400.  Photo Finale’s website (photofinale.com) will redirect to the Lucidiom website until a new one is in place.

MMIE 573: Join this campaign

mmie 573 A

mmie 573 AMcCurry Marketing Idea Exchange #573 – September 23, 2014

Mom and apple pie. Gotta love ‘em both (although mom’s lemon pie is to die for, and her raspberry pie . . . sorry . . . back to the subject at hand). A number of industry groups have come together to create a pretty much ready-to-go marketing campaign for you, with free marketing materials, to make young mothers more aware of the benefits of getting (more) involved in taking family pictures.

That means not only printing more photos and creating photo products, but also investing in cameras and accessories.

The theme of the campaign is “Life Is Crazy: Hold on to the Highlights.”

The graphics are eye-catching, as well they should be, and the digital toolkit includes art files for posters, web ads, images for your site, and more. Higher res materials also are available.

There’s space in the artwork for your store logo.

Also part of the kit is staff education materials to ensure everyone is on message.

The campaign is the brainchild of a consortium of US photo industry companies and groups, including PMDA, CEA, and Innovations In Photo Imaging (IIPI), with support from PMA, which recognized sales in certain categories are declining, and most consumers wish they could take better pictures and make tangible printed products.

So, by aiming at Gen X and Y moms, the expectation is . . . you guessed it . . . increased sales, because children and family are “strong drivers” for investment in all things photographic. On top of that, these mums have the disposable income.

This “life is crazy” theme is an interesting one. The IIPI says the theme “taps mom’s feeling that life is racing by. The campaign reminds them that they need to stop, enjoy, capture, and hold on to the wonderful (crazy) moments of their lives (their children’s lives).

In addition to the artwork, the digital kit includes some limited content to educate these moms about what they need to take better photos, and do more with them – print and make photo products.

There’s a strong social media component to the campaign, as might be expected.

Delightfully, the toolkit lets you extend the concept to other audiences – “life is cool” and “life is amazing” are just two of the suggestions.

Interested? Contact Karly Davis at the Consumer Electronics Association.

So what’s your idea?

• Got a promotion that worked? An idea generated by a staffer? Something that’s exciting and/or motivating the crew? Doing something that’s bringing customers in, got customers buzzing, got them buying? Tell us.

• We’d appreciate getting pictures to help illustrate the ideas.

• Send your ideas to editor@McCurryAssoc.com.

• Don’t worry if you’re not the best writer; we’ll be happy to tidy things up for you.

• The archived editions of the McCurry Marketing Ideas Exchange contain more than 1,000 marketing ideas as a resource for you: www.TinyURL.com/McCurryIdeas