Hunt’s Photo and Video, Melrose, Mass., recently kicked off a customer service program letting photographers who order and pre-pay for one of four high-demand, low-availability cameras to borrow and use the units for up to three days. Included in the program are the Nikon D4, Nikon D800, and Canon 5D Mark III; the Canon 1DX will be added as soon as it begins to ship.
“There are probably about four cameras that are coming out in limited quantities and for which the demand is very high,” says Mike Mitchell, director of retail operations, Hunt’s. “It’s going to take a long time to fill all the orders for them. In the past, we would have sold all of our units as they came in. Now we are holding a unit in the store and making it available to people who’ve ordered the cameras in advance and pre-paid so they can get experience with them before the units ship.”
























