PMA Media Kit

PMA Advertising Opportunities

More than 11,000 readers turn to the PMA magazine each month for exclusive research and insight into the $26 billion* U.S. photo market. Put your name in front of photo retailers, professional photographers, suppliers, manufacturers, and more who are actively searching for new products and retail solutions. Advertise in the PMA magazine and discover the sales potential of the PMA® audience.

Circulation: 11,800
A PMA Readership Study by Readex Research revealed:

Overall reach exceeds subscription numbers by 130% as PMA readers, on average, share their magazine with 1.3 others,
more than doubling the audience coverage of the PMA magazine.
PMA magazine readers spend an average of 41 minutes with each issue.

Just who reads the PMA magazine? Discover the strength of the PMA audience with our Audience Profile. A PMA Readership Study by Readex Research revealed:

89% of PMA readers are involved with the purchase of photo industry products and services
68% of PMA readers can approve and make final decisions (on purchases)
75% have taken action at least once upon seeing an ad in PMA Magazine
72% are Owners and Executive/Upper Management
45% have Annual Sales Volumes over $1 Million
PMA magazine provides unique – almost exclusive – access to its audience: only 39% personally receive a particular photo industry publication and 33% read PMA magazine exclusively for their photo industry information.

Advertising Sales James Byles National Advertising Director jbyles@pmai.org 202-973-6448