San Francisco-based startup Jetpac is the latest Google acquisition, bringing new imaging techniques to the search leader.
The purchase amount was not disclosed.
For its Jetpac City Guides, the company algorithmically scanned images to determine how much people liked a location — by recognizing, say, how many photos with smiling faces were taken there. The result could provide unique contextual information.
It addition to the photo analyzing application, Jetpac has tools for real-time local object recognition, and its technology is reportedly based on the work of a Google researcher.