Lucidiom Inc., Vienna, Va., is swapping the now-discontinued Picnik photo editor with Aviary as the photo editor for its custom white-label photo sharing and ordering website, Photo Finale.
The new service is free for users and offers integrated tools to enhance, to crop and to adjust color. Users can apply a number a number of cosmetic fixes like blemish removal and teeth whitening or fix red eye or add stickers, text or drawings. They can also experiment with photo filters, such as the type made popular by Instagram and Hipstamatic, to mimic developing, shooting and printing techniques.
Once edited, the photo is saved in the consumer’s account and can be used to order any product offered by that retailer, including prints, canvases, gifts or creative projects like photo books or calendars.
“We found a great partner in Aviary,” says Jason Pareti, CTO. Lucidiom. “Aviary’s product offers the same features popular with our customers previously, and because it is a tighter integration into our site, customers will be able to launch, edit and save their photos with impressive speed.”
Photo Finale is in use by more than 250 retailers in 10 countries.