New summaries of PMA 2010 Brand Bootcamp sessions now on PMA TV
Now on PMA TV is the second in a series of four videos featuring summaries of successful brand growth strategies presented at the DIMA Brand Bootcamp sessions at PMA 2010. In this week’s video summary, Dr. Glenn S. Omura will present the essential principles of good advertising and marketing messages.
DIMA Brand Bootcamp Session explains how — and why — to build a brand
Although the concept of a brand is most often associated with products, every business has a brand as well – because your brand is what comes to mind when people think of your business. “The basic thing your brand must do is make people remember you,” said Dr. Glenn Omura, professor of marketing at Michigan [...]
