Business success: Not in public!

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Business Success LogoIf public speaking is tied with, say, having a colonoscopy on your list of favorite things, then you will benefit from the wisdom of Scott Topper, Corporate Improv Skills Coach and three time Emmy nominated TV show host. Scott helps organizations and individuals learn business improvisational skills and theatrical techniques to achieve better sales presentation results and gain confidence in public speaking. Here, he offers five public speaking fundamentals for business owners.

Boost Your Brand Behind the Microphone

Scott Topper

Scott Topper

As he approached the podium, Taylor could feel his face begin to redden and the perspiration building on his palms. He mentally recited his opening line with each step to center-stage, hoping above all else that he did not stumble over his words, or worse, draw a complete blank. His business was still in its infancy—it had been less than 18 months since he officially opened the doors—but the immediate dent he aimed to make in his market was more like a surface-scratch, and it became blindingly apparent that new avenues must be explored to expand his brand and increase companywide profitability. He shook off the looming nerves, adjusted the microphone and began to speak.

Many business owners can identify with Taylor’s anxiety and apprehension, as the stage is leagues away from the comfort-zone of the boardroom. Addressing a crowd of contemporaries is vastly different than delivering a presentation to a small group of colleagues, but nevertheless, speeches are one of the premiere channels for brand construction, and public speaking prowess is a rubber-stamp to your status as a thought-leader in your field.

There’s an inaccurate belief in business that only professional speakers should talk publicly. The truth is that only a small number of people who are actively speaking at local events, conferences and meetings are professional speakers. Most of them do it for product and service promotion or expanded visibility for themselves or their brand. When you employ these five fundamentals, you can become a great public speaker and learn to market yourself successfully.

1. Assess Your Skills and Knowledge

The first thing you should do is to assess your skills and abilities. Are there any topics that you’re an expert on? Let’s say you’re passionate about healthy eating and fitness. You could use your knowledge to help people understand the importance of good nutrition. Write engaging speeches about organic food and its benefits or talk about the role of physical activity in disease prevention. Show people how they can lose weight without starving themselves or spending a fortune on supplements. Just think about how many topics you could cover in your speeches!

If you’re a business professional, you can talk about the most effective marketing techniques and help people improve their lives. Show them how to start a business, attract more customers, and promote their products more effectively. If you’re a blogger, you can host webinars and teach your audience about Internet marketing. Regardless of your field, you can use your skills to educate and inform people—and create a steady income, as well.

2. Create Your Statement and Share Your Story

Your primary goal when delivering a speech is to engage the audience with a dynamic message that creates value and resonates in their minds. Create a clear statement of what you do and how you can help customers.

If you want to grow your business, focus on shaping a successful brand that tells your story and inspires people to take action, and craft a presentation that imparts your values and ideals on your audience. The most influential speakers have something special to say; they speak from personal experience and share real life stories that engage and motivate people. Personal stories are easy to relate to and have the greatest impact on your audience. If you want to become a good speaker, come up with something new—make the mundane interesting. Encourage your audience to see things from a new perspective.

3. Rehearse, Practice and Scrutinize

As the old adage goes, “Practice makes perfect,” and this is especially true when building your business and reputation through public speaking. Scrutinizing each and every aspect of your speech, committing it to memory and rehearsing in front of a small group of people will help allay any pre-performance anxieties.

Public speaking can be a risky business. Drawing a blank, failing to engage the audience or forgetting a line is entirely possible while onstage, but with constant practice, you diminish the risk of all of them. It’s important to understand that starting a public speaking business requires hard work and commitment. Anyone can become a good speaker with persistent practice, but this doesn’t mean it’s easy.

4. Contact Local and National Associations

When all of the legwork involving crafting an insightful, engaging speech is complete, you need to find your audience. Many neophytes in the speaking world are confounded regarding the ins-and-outs of securing engagements, but it can be as simple as marketing yourself and your presentation to your target market.

As a business owner, you need to contact local and national organizations in your area of expertise and tell them you’re looking for speaking engagements. Search for business events where you could talk about your products and services. Depending on your niche, you can go to schools, colleges, libraries and social clubs to make informative speeches. Tell them about your business and ask for permission to hold a speech. Find a way to tie your message to theirs to maximize your opportunities.

5. Get the Audience Involved

Inviting your audience to be active participants in your performance is one of the best ways to ensure engagement and connection. Encourage questions and sharing of ideas—create a dialogue. Ask people to stand up, group themselves, and share one or two things they found useful in your presentation. Tell them why you enjoy speaking about this topic and how your speech can help them.

The audience was abuzz, and Taylor was elated—a combination of relief from conquering a fear and the knowledge that his performance was the first-step in elevating his brand and business.

Follow Taylor’s lead and dive into the world of public speaking. There’s no better way to boost your business and increase name-recognition and visibility.

Business success: How’s life?

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Business Success LogoMany of us seem to compartmentalize “work life” and “home life,” almost as if we are two different people — one in each world.

Wellness expert and author Dr. Carmella Sebastian says employers would be wise not to think of their employees’ lives that way, however. Helping workers balance both “lives” leads to happier, healthier employees — and a bigger bottom line.

Why Smart Employers Care About Work/Life Balance—and How to Help Your People Find It

The line between “work” and “personal life” has become really (really!) blurred for most American workers. Thanks to evolving technology and an unforgiving economy, we’re under constant pressure to perform. The result? Even when we’re not at our desks, we’re tethered to our devices. While we’re helping kids with homework, we’re also thinking about how to fine-tune that proposal, and while we’re watching TV, we’re checking our email.

DrCarm021-crop

Dr. Carmella Sebastian

And when we’re on vacation—wait, what is a vacation again?

You might assume most employers would love this scenario—don’t bosses want their employees to be “on” 24/7? Not at all. Counterintuitive as it may seem, smart leaders know that when people have a healthy work/life balance they are better employees, period. And the smartest employers don’t just pay lip service to this idea; they actually take steps to make it happen.

As an employer, you’re in the best position to help employees turn the chaos in their lives into balance. At Florida Blue, I oversee the National Committee for Quality Assurance-accredited wellness program “Better You from Blue” and manage over 100 client consultations per year. You’re the one who will benefit from their increased productivity—and frankly, you may be the main reason their lives are out of balance in the first place.

Very few employers overtly discourage vacations, “mental health days,” and sane work schedules. But still, it’s also true that few take the initiative to make sure that their people are maintaining a healthy balance. (In fact, the OECD Better Life Index, released yearly, concludes that the U.S. ranks 28th among advanced nations in the category of “work-life balance,” ninth from the bottom.) That’s not too surprising; after all, going out on a limb and encouraging your people to (gulp) stop working so hard is pretty scary!

When you take that risk, though, you’ll find that helping with work/life balance attracts better talent and increases productivity, loyalty, and engagement. But I want to stress that employers have to be the ones to get the ball rolling—employees might be afraid to ask for and initiate these changes themselves because they don’t want to be labeled lazy or uncommitted. High performers in particular have to be “forced” to take time, whether it’s to care for themselves or even to adjust to a stressful life event.

Here, I share 11 win-win strategies to help your employees separate their work lives from their personal lives and enhance both in the process:

First, walk the walk yourself.  If you’re serious about helping your employees achieve a healthier work/life balance, you have to be willing to set the example. This isn’t negotiable.

If you want your people to unplug from their devices, take time for themselves, de-stress, and more, you can’t be sending them emails at 10 p.m., frantically making requests of others on their way out the door, and constantly calling in while you’re on vacation. They’ll follow your lead, not your suggestions. And have you ever considered that maybe improving your own work/life balance might make you a better leader?

Encourage employees to take those unused vacation days. According to Expedia’s 2013 Vacation Deprivation study, on average, Americans were given 14 vacation days but used only 10 of them. (That’s twice as many unused vacation days as the previous year.) And let’s not forget—this is paid time off we’re talking about. So why do employees leave those four—or sometimes more—days on the table? In some cases, they’re too busy. In others, they may feel that company culture discourages “too much” absence, or they may want to prove themselves indispensable. And, of course, some people are workaholics or simply forget to plan.

As an employer, let your people know that it’s okay—and even encouraged—to take the full amount of vacation. Tell them explicitly that you believe rest, relaxation, and outside adventures make them better workers. To put your money where your mouth is, you may even want to build “extra” vacation days that aren’t calendar holidays into your schedule. Either the whole company could close, or different departments could rotate having three-day weekends, for instance. You’ll be surprised by the effect this has on morale and productivity.

Keep an especially close eye on your high performers and workaholics. You know who they are. If you see a particular employee exhibiting signs of stress or burnout after burning the midnight oil on a tough project, step in and suggest taking a few days off. Even if they don’t realize it themselves, these folks may need your freely offered permission in order to unclench.

Specify that the beach is not a sandy office. No, you may not go as far as France, which recently passed a law specifying that workers in the digital and consulting industries must avoid email and switch off work phones before 9 a.m. and after 6 p.m. But it’s still a good idea to encourage your people to back away from their devices when they’re not at work. Fair warning: This might be an uphill battle. According to Expedia, 67 percent of Americans stay connected to the office (checking voicemail and email) while on vacation.

Tell your people to enjoy their evenings, weekends, and especially vacations. You can use many of the tactics I share to ensure that as much work as possible is completed within the workday, and you can help individuals work ahead prior to taking vacation days. But as I’ve already mentioned, unplugging is a part of your organization’s culture that will need to start at the top. If you don’t practice what you preach, you can’t fault your employees for feeling that they, too, need to stay connected outside of work hours.

Teach time management. Often, employees remain tethered to their devices in the evenings and on weekends because they’re worried about unfinished tasks and loose ends that might require their attention. While you might not be able to guarantee that your people can leave work at work every single day, you can help them gain the skills that will reduce their amount of “homework.”

Training on time management, prioritization, organization, the effective use of lists, and so forth can be surprisingly effective. I can almost guarantee that all of your employees have unproductive work habits. By addressing them, you can help your team manage their workloads and be in a more comfortable place when it’s time to go home each evening.

Teach stress management techniques, too. Unless you oversee an organization of ice cream tasters or mattress testers, there’s no such thing as a stress-free workplace. That’s not a bad thing; a small amount of anxiety keeps us alert and motivated. But too often, employees feel an unhealthy amount of stress that bleeds into and affects their personal lives, too. Believe it or not, stress costs American businesses around $300 billion each year!

Work-related stress contributes to health problems, absenteeism, burnout, and turnover. If you offer a short workshop that teaches stress management techniques like meditation, deep breathing, or yoga, for instance, your employees will reap the benefits. And just knowing that you’re concerned about their mental health will also lift a weight from their shoulders.

Also, educate your employees on the benefits of getting enough sleep. Let them know that you want them to get an adequate amount of rest, which is seven to nine hours a night for adults. Point out that sleep is essential for focus, creativity, a positive attitude, and general health. This may discourage workaholism; after all, people can’t work till 7 or 8 p.m., take care of all of their personal obligations, and get eight hours of sleep. It’s just not possible.

Help them understand the business cycle. As a leader, you know from years of experience that your business goes through (more or less) predictable seasons. For instance, September through December might be crunch time, but you know that after the new year things will be more relaxed. Just don’t take for granted that your employees share this understanding!

Educate your people, especially newer hires, about your company’s natural business cycle. If things are hectic and overtime is mandatory, rookies might assume that it will always be like this and worry that they’ve bitten off more than they can chew. You can reduce their anxiety by pointing out that in a few weeks the pace will slow down. It’s easier for people to push hard through crunch time if they know a lull is just around the corner.

Include exercise in the workday. Exercise is one of the most effective stress management tools available. It’s also fantastic at increasing energy, improving focus, and boosting attitudes. And, of course, it’s good for your health. Best of all, exercise can be both easy and inexpensive to integrate into the workday: Think lunchtime walks or even walking meetings (assuming your company has enough land to make it feasible). This is a great solution for employees who just can’t find the time to stop at the gym in the midst of their hectic personal lives.

As an employer, you’ll find that at-work exercise programs pay off. In the February 2010 issue of Health Affairs, several wellness program studies were published, revealing that medical costs fell $3.27 for every $1 spent on wellness. Furthermore, absenteeism costs fell $2.73 for every $1 spent. That is a 6:1 ROI! Harder to quantify, but just as impactful, is the fact that your investment in your employees’ well-being will jump-start their morale, loyalty, and engagement—all of which is good news for their productivity and your bottom line.

Be flexible on when and where work happens. Depending on your field, technological advances may mean that many employees are no longer tied to their desks. (And isn’t that one of the reasons why our personal lives and professional lives have become so hopelessly enmeshed?) If possible, allow your employees to take advantage of being able to do work from their homes or from the coffee shop down the street.

Unless it’s absolutely necessary that someone be at a desk from 9 to 5, allow them to work from home, on their own schedule, from time to time. This will allow your employees to live their lives while also doing their work. Think about it this way: You don’t want a payroll full of clock punchers—you want people who are self-directed goal achievers. That’s the message that offering flex time sends.

Dare to get personal. On a regular basis, try to connect with your employees in a way that doesn’t revolve around “shop talk.” Ask about their kids, what they’re planning to do over the weekend, and whether they watched the latest episode of Mad Men, for example.

When you establish a personal connection with your employees, you’ll have a finger on the pulse of what’s going on in their lives and how it might be affecting them at work. They’ll also feel more comfortable coming to you with requests to attend an upcoming out-of-town wedding, a child’s recital, or a relative’s funeral. Working with employees so that they can attend to personal obligations without feeling guilty is a great way to gain their long-term loyalty.

Play hard to work hard. Work doesn’t have to be all, well, work. That’s why I suggest integrating “fun” activities in the workday once a week or so: office scavenger hunts, trivia, darts, hall putt-putt, bring-your-pet-to-work days, cookouts on a Friday afternoon, etc. Use your imagination, and if you’re lacking ideas, ask your employees what they’d like to do.

There are several benefits to scheduling “fun time” into the workday. For one thing, these activities give people a chance to get to know each other and become friendlier, which will streamline teamwork. They break up the monotony of the workday and counteract popular “work is drudgery” attitudes. And fun also boosts energy and creativity, so you’ll probably find that the “lost” time is made up by subsequent spurts of productivity. Just don’t schedule work “fun” outside of work hours! People don’t like it when you cut into “their” time.

Help with the housework. Some companies offer laundry services and on-site dry cleaning pick-up and delivery. Others provide their employees with free housecleaning services and take-home meals. If that’s in your budget and capabilities, it can take care of one thing on the long list of chores your employees have to complete outside of work, leaving them that much more time to relax.

Of course, perks like these are expensive to institute and maintain, and simply aren’t feasible for many companies to offer. And that’s okay. Alternatively, perhaps you could purchase and distribute coupons to a local dry cleaner or housecleaning service, for instance. You can also offer time: Close the office a few hours early one afternoon a month and encourage your employees to use that time to catch up on their personal to-do lists.

Remember, anything you can do to show employees that you care about the quality of their lives outside of the office will earn their goodwill and loyalty. The happier and less stressed you can help your employees to be on and off the job, the more loyal and engaged they will be—and the more your bottom line will benefit.

 

 

 

 

Business success: You don’t care

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Business Success LogoWe’re all familiar with the phrase “actions speak louder than words.” But what if we aren’t aware of what our actions are telling other people? Most of us care about doing our jobs well, and about the relationships we have with clients and coworkers. But your actions might be sending the opposite message, according to Jon Gordon, author of The Carpenter: A Story About the Greatest Success Strategies of All.

17 Things You (Unknowingly) Do at Work That Say “I Don’t Care”

You care deeply about your clients, employees, and coworkers. Of course you do. But if you’re like most people in the workplace (be they leaders, front line workers, or someone in the vast middle ground in between), you may occasionally do (or not do) things that send the wrong signal. And that signal is, “I don’t care.”

This accidental carelessness is not surprising.

Jon Gordon

Jon Gordon

We’re all so busy these days. In fact, we’re overwhelmed. And when we’re trying to survive, sometimes even the most well-meaning among us don’t realize how we’re coming across.

The good news is that the more you care (and show you do), the more you stand out in a world where many don’t. Caring is great for business. The even better news is that by making, say, one percent more effort and paying attention to the little things, you can transform your relationships and see your overall success skyrocket.

First, of course, you need to know what you’re unknowingly doing wrong. Here, I shine a spotlight on 17 things that say to others, “I don’t care”—and offer advice on how you can reverse that perception:

You fail to touch base on projects. Sure, you’re busy, and sure, teammates and clients can always call you if they need an update. The problem is that when people don’t hear from you they naturally assume the worst: “I just know he hasn’t done what he said he’d do.” Or, “I bet she’s only doing the bare minimum.” When you don’t proactively reach out to provide information and updates, it seems as though you don’t care about others’ concerns.

The solution is simple: touch base often. Don’t force your colleague to ask if you’ve finished compiling those statistics, for instance; send an email saying you’ve done so. Actually, it’s a good idea to get into the habit of sending daily or weekly updates not only to team members, but to clients, too.

You wait too long to respond to calls or emails. (And sometimes you don’t respond at all.) Often, hours or days pass before you reply to a colleague or client’s questions. (Hey—you have about 200 more important things on your to-do list!) And sometimes, enough time passes that responding completely slips your mind.

You may not think a slow response is a big deal, but the other person probably does. Even if you truly don’t have time to deal with the matter immediately, it’s easy enough to send a text or email saying, “I got your message and will touch base later.” Whenever possible, try not to leave any unanswered emails or voicemails overnight.

You forget customer preferences. Part of providing good service is remembering that Mr. Smith dislikes being called on his cell phone after 6:00 p.m., and that Mrs. Jones always wants to work with a specific vendor.

When you don’t keep records of these things, customers will conclude that they don’t matter to you. Keep a file on each client, and take a few moments to record their preferences after each interaction.

You nickel and dime them. Yes, you and your customers know that your relationship is based on an exchange of money for goods or services. And of course you shouldn’t allow yourself to be taken advantage of. But obsessively keeping track of every minute and every coin doesn’t sit well with clients. It makes them think your first priority is not taking care of them, but getting everything that’s owed to you.

Try to balance the bills you send against the long-term value of your client relationships. For instance, if you spend an extra hour or two outside your contract, consider not itemizing that time on your next bill. The customer will likely sing your praises and send you plenty of referrals.

You “hand off” customers to an employee and never personally contact them again. Sure, if you’re the owner of the company or the leader of a team, you can’t personally take care of every single client’s needs. But you can call or email each of them from time to time to let them know they’re still getting your attention. This is especially important if you conducted the initial meetings or signed a contract with a certain client.

In my business, I make it a priority to respond personally to readers who ask me questions via email, Facebook, and Twitter. While I could hand these tasks off to members of my staff, I truly do appreciate that readers care enough to take the time to contact me—and by engaging with them individually, I am showing them that I care, too.

You wait till the last minute to ask for what you need. Say a project has been on your desk for a week—but you don’t ask your subordinate to make revisions until a few hours before the deadline. This puts the stress burden on the other person, and makes him feel that you don’t respect his time. (It doesn’t do your in-office reputation any favors, either.)

When a project requires a group effort and you’re a part of that group, never forget that your time management should take into account their time, too. Show others the consideration you yourself would like to receive.

You rush through projects and leave loose ends. The world is filled with those who get things done the fastest and the cheapest, but it needs more artists, craftsmen, and craftswomen. When you become a craftsman in a world of carpenters, you will stand out, and people will clamor to work with you.

When you put forth the least amount of effort and do only the bare minimum, someone else will have to come behind you and make improvements—that, or you’ll have provided an inferior product. Both tell people that you don’t care enough to do the job right.

You miss deadlines. We all know that missing deadlines is a bad thing, yet many of us persist in (often creatively) figuring out how to buy more time for ourselves. Every once in a rare while an extension may be necessary; say, if too little time was initially provided to do a good job or if an emergency pops up in the middle of the project. Usually, though, the extra time you spend gets taken away from someone further down the line.

Missing deadlines is another way of conveying to others that you don’t respect their time. Do as much as you possibly can to stick to the agreed-upon schedule.

You stress people out right before vacation. Leaders and supervisors, take note: An employee’s upcoming vacation shouldn’t give you license to demand Herculean feats from her right before her absence. You know she needs to pack, board the dog, and (ideally) get a restful night’s sleep before hitting the road or flying the friendly skies. Making her work till 8:00 p.m. the night before she departs shouts, “Work is more important than your family time!”

Vacations should be something your people look forward to, not something they semi-dread because they know the days leading up to a getaway will be horrendous. Part of being a caring leader is planning ahead with each employee to ensure that essential tasks are completed without last-minute hassle and headaches.

You neglect to say “thank you” or “great job.” Even if someone is “just” doing what’s in his job description, and especially if he has gone above and beyond to help you, take a few moments to verbalize your appreciation.

Often, we don’t express gratitude not because we aren’t thankful, but because we’re busy or have already shifted our focus to the next thing—however, the other person doesn’t know that. Saying “thanks” takes only a few seconds of your time, but can do wonders for your professional relationships. When people feel valued, noticed, and appreciated, they’ll be motivated to do better work. It’s that simple.

You don’t take care of the “little things” that make work flow smoothly. Broken equipment, outdated computer programs, no coffee cups, burnt-out light bulbs, even office furniture that’s seen better days—all of these things send employees a message about how much you don’t care about their comfort.

Your employees get that you don’t have the resources to provide expensive, cutting-edge gadgets and an in-office spa. But when you fail to provide basics that are within the budget, especially when it’s clear that you and other leaders aren’t going without, you’ll cultivate a “haves vs. have-nots” attitude that fosters disengagement.

You listen with half an ear. You know how this goes: You make the appropriate noises during a client call (“Mmmhmmm…I understand…No, that won’t be a problem…”) while simultaneously typing an email to someone else. You may think you’re getting away with multitasking, but the other person can usually tell that your attention is divided, and will feel unimportant as a result.

Giving a client or colleague your full attention is so meaningful. Being fully present says, “I really care about you and what you need. You are my top priority right now.”

You’re curt or disrespectful with people. Everyone has feelings. Take care not to bruise them. Even during disagreements or when negative feedback needs to be shared, there is usually a way to say what you need to say without crossing the line and hurting someone.

In my experience, most people don’t mean to be hurtful. Rather, their tone reflects their own high stress levels, or their blunt speech is a product of their attention being focused elsewhere. This is why it’s so important to be fully present when you’re interacting with someone else—you’re more able to consider your words and gauge the impact they are having.

You gossip or make snarky comments behind people’s backs. You may think, “Well, she’s not here so it’s okay,” or, “Everyone gossips at the water cooler,” or even, “He deserves to be taken down a peg!” Wrong. Uncaring words have a way of getting back to the other person—and even if they never do, they cause the people with whom you’re speaking not to trust you.

Tempting as it may be sometimes, make it your policy not to say bad things about your coworkers when you’re on the clock. If you simply must vent, wait until you can do so outside of work with a family member or friend.

You neglect to ask about things going on in their personal lives. Whether you’re interacting with a colleague or a client, you may think that keeping the conversation focused on business is a sign of professionalism. But actually, it can paint you as a rather callous individual—especially if the other person is going through a difficult time.

Ask others what’s going on in their personal lives, and follow up. Express your sympathy when a client’s parent passes away, and your willingness to help when a colleague is dealing with a health crisis. It’s so easy to spend five minutes making these connections before getting down to business—and it means so much.

You hijack people’s stories. In the course of conversational “give and take,” it’s fine to share when you have a related story. But resist the temptation to make everything all about you. When you forcibly take the reigns and steer a conversation in the direction you want it to go, you send others the message that you don’t care about or value what they have to say.

Nobody appreciates “that person” who always manages to turn the spotlight on himself or herself. In general, it’s wise to listen more than you speak. Not only will you learn a lot through listening and observation; when you do contribute, others will be more receptive to hearing what you have to say.

You ignore important milestones in people’s lives. It only takes a few seconds to say, “Happy Birthday,” or, “Happy Anniversary.” And while you can’t always attend every colleague’s child’s birthday party or every client’s retirement party, go (or a least send a card) if you possibly can.

Your presence means a lot. People are surprised and pleased when you acknowledge important milestones in their lives—precisely because the assumption today is that most people don’t care about what’s going on outside their own bubbles.

Most people don’t intend to be uncaring or inconsiderate. Actually, I believe that the busy, stressful nature of modern life forces us to spend too much time looking out for number one and too little time looking out for others. We need to make a conscious effort to reverse that behavior.

So take a few moments and evaluate your behavior and habits. What messages are they sending? What small changes can you make to show others that you care? I promise, the effort you put forth will energize you and others, and will lead to mutual success.

Business success: Beware the oxymoron

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Business Success LogoIf you’ve forgotten from your grammar lessons a few(!) years ago, an oxymoron is two words used together that, separately, mean the opposite of each other, like jumbo shrimp, cruel kindness, same difference, deafening silence… a word geek like myself could go on and on. But instead, I suggest we consider a phrase not typically included in a list of oxymorons: “strategic planning.” Do these two words really contradict each other? Mark Faust, founder of www.EchelonManagement.com and author of Growth or Bust! Proven Turnaround Strategies To Grow Your Business, says they do.

“Strategic Planning’ is an Oxymoron

mark-faust-gobTo say, “strategic planning” is a call of management and board, is to ply an oxymoron, or at least refer to a practice for the moronic.

There is strategic thinking and there is planning and implementation. Strategy is the framework within which decisions are made which set the nature and direction of an organization. Planning has to do with implementation and tactics and tactics are what it takes to implement the strategy.

People claiming to be consultants who facilitate “strategic planning” probably don’t know many of the rudimentary aspects of strategy nor management. Beware of the “Strategic Planning” expert.

Rather than “strateegery” and the latest management fad mumbo jumbo, board members must hold leadership accountable to making sound decisions around the strategy to compete and position in the marketplace but this process is more about assessing your potential and position in the marketplace from the perspective of the customer than “strategic planning.”

The more apt term for the process an organization needs is that of self-assessment and it begins with your marketing and market-related objectives, which can be determined by questions like these:

  • What is your decision on concentration? What is your competitive advantage, and in what areas of the market can you be most successful? What differentiates you from the competition, how do you prove it and how clear is this to your best customers and non-customers? What are the different activities we’re performing that our competition is not? What are the similar activities we’re performing in a way that differs from our competition?

Answering these questions accurately helps to ensure that your market focus and positioning strategies are most effective and thus helps you to win what to your company will be the lowest hanging fruits.

  • What is your decision on your ideal market standing?

There can be great dangers to having an 85 percent market share, just as having too small a market share could be proof of gross ineffectiveness and lead to great vulnerability. It is better for you to have 50 percent of 250 than 85 percent of 100. Companies that are near monopoly face significant growth pressures and usually cannot effectively innovate. Choosing the most market share is not the objective; choosing the optimal market share is your objective. Boards must ensure leadership is determining the optimal.

Only after answering the above can leadership most effectively set Innovation objectives which can be determined by asking questions like these:

  • What is your business, and what should it be? What is the result that customers buy from you, or what is the job they want accomplished?

These questions can be an opportunity of great innovation and repositioning for you in the marketplace. GE Aircraft Engines made a significant leap in the marketplace and in profits when they realized that rather than selling engines, parts and services that what the customer would value more would be “power by the hour.” This all in one offering at a unified price empowered airlines to better align costs and gain a new advantage.

  • What areas might you not be adequately serving?
  • What businesses, products, or practices, if you weren’t in them today, would you still choose to get into? Which ones would you not enter, and thus, what markets might you need to exit, or what practices might you need to abandon?
  • How do you prioritize potential new markets, and what are the triggers that signal that you should enter them?
  • What are all of the potential distribution channels you could employ? What are the advantages of each, and where might you consider changing your distributive organization?
  • What is your customers’ perception of your service, and how do you compare to their alternatives? What is the optimal service standard and performance you need
 to aim for, and how do you best leverage this strategic choice in the marketplace?

Ensure your leadership begins a process of ongoing self-assessment and refinement of the above and other questions behind the process and you can transform the opportunities and growth of your organization…but whatever you do, don’t fall for strategic planning!

Discover “20 Awesome Productivity Tricks Anyone Can Use”

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Business Success LogoThis morning I came across an article by Inc. Magazine‘s Jeff Haden titled “20 Awesome Productivity Tricks Anyone Can Use.” Well, there’s a headline I’m certainly not going to ignore! Scrolling through the tips (which you do by clicking on each picture in the article), I decided there are lots of ideas here I will use, and I wanted to share them with you.

“Even though we all want to be more productive, it’s hard to make major changes. Small changes are easy – and can be incredibly powerful. That’s why the following 20 tips are simple enough you can immediately incorporate them into your daily routine,” Haden writes. “Some tips will help you better use your time. Others will help you harness your energy. Others will help you stay more focused. No matter what, they all work. So try a few – or try them all!”

Read the article here.

Business success: Oh, my ears and whiskers!

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Business Success LogoDo you ever feel like that rabbit from “Alice in Wonderland”: always running a bit behind, trying to catch up, feeling like you have more to do than can be done? Yeah, me too.

But read on… this week’s Business Success contributor — Andy Core, author of Change Your Day, Not Your Life: A Realistic Guide to Sustained Motivation, More Productivity, and the Art of Working Well — has some great, easy tactics for getting a grip on your too-busy days. 

13 Tips for Thriving in a To-Do List-Dominated World

As hard as I work every day, shouldn’t I have “arrived” by now? It’s a question that nags at you as you slog

Andy Core

Andy Core

through each day, bound to the tyranny of your to-do list, one eye constantly on the clock. It seems all you do is work, but you have only mediocre results to show for it. Once, you had big goals and the confidence to achieve them, but now all you feel is tired, stressed, and overburdened. It seems the dreams you once had—of leading your department, being the top salesperson, joining the C-suite—have disappeared into the quicksand that has become your daily life.

If this scenario describes you, you’re not a loser. Like so many others, you’re an unwitting victim of today’s demanding work culture, not to mention bad habits that are sabotaging your best efforts.

As you go through life, you develop habits and routines that you think will help you succeed. Problem is, many of those patterns probably don’t work for you personally. What’s productive for your coworker may not work well for you, for example. Or a strategy that was effective five years ago may no longer work.

Even your instincts can lead you astray. But you can change habits and patterns that don’t serve you. You can refocus your attention, redirect your thoughts, and generate greater motivation, energy, optimism, and creativity, as well as more rewarding relationships.

As a thought leader on increasing employee engagement, I can help you become what I call a “Thriver”: someone who works hard, meets or exceeds expectations, and enjoys high levels of personal and professional success, accompanied by (and this is the best part) lower stress levels.

My new book, Change Your Day, Not Your Life: A Realistic Guide to Sustained Motivation, More Productivity, and the Art of Working Well, gives readers the tools to create precisely that type of life. It also includes a curriculum to help companies reengage employees, improve communication, retain talent, and boost innovation—all of which catapult overall profitability.

To start reclaiming the goals that once inspired and excited you, you’ll have to change the way you approach your day. Instead of a worker whose actions are dictated by supervisors and to-do lists, you’ll need to begin acting like the CEO of your own life.

Read on for a few CEO-worthy tactics that will help you start thriving immediately:

Figure out what’s doable in a day. In Change Your Day, I write about a woman named Janet. She came to me hoping that I could help her find some semblance of balance. She was overworked, overstressed, and overweight. She had no time to exercise or to spend with friends and family. She was constantly on the go and fueled by caffeine, with no chance to recuperate between projects. Not surprisingly, Janet wanted to change her life.

Initially, Janet was disappointed when I told her that changing her life was just too hard. But I explained that turning your whole life around is too big a goal. You can’t sustain that many major changes at once. Instead, I told Janet, I simply wanted her to change her day. I wanted her to reengineer her routine a little bit at a time, one day at a time, cutting out a small stressor here, and adding in a more productive habit there. Our whole strategy was to make small, doable changes that would, over time, create an unstoppable momentum.

You must do the same. You must set realistic boundaries. You must create goals that can be accomplished in the space of a day. Remember, nearly all problems, challenges, and needs are best faced if they are brought down to the scale of “what can be done right now” by taking on “one small piece” of a difficult situation.

Get big things done before 9:00 a.m. (instead of snoozing, procrastinating, and lurking at the water cooler). Ever notice how your morning sets the tone for your whole day? As Sir Isaac Newton famously said, “Objects in motion tend to stay in motion.” So if an object (you) gets a groggy, frustrating start, you’ll probably feel sluggish and behind the eight-ball all day long. However, if you start your day with positive and productive ideas, actions, thoughts, and feelings, you’re likely to gain momentum throughout the day.

Here’s an example of what I’m talking about. I know a top salesman named Barry whose daily pattern involves getting up early, exercising, eating breakfast, spending time with family, and accomplishing several meetings or other work activities before 9:00 a.m. By the time his colleagues are settling into the starting blocks, Barry has already blown through several important tasks on his to-do list, and he’s geared to continue that pace for the next several hours.

The point here isn’t how early Barry’s alarm rings—it’s that he makes the most of the first several hours of his day instead of snoozing and procrastinating, as so many of us do. The truth is this: What you do first matters.

DO first, then KNOW (not the other way around). Most people believe that the knowledge that something is important should make you want to do it. But in reality, that’s not the case. So, why don’t we do what we know we should do? If we know spending less time on Facebook will make us more productive, why won’t we just commit to spending an hour less on the site each day? If we know setting aside 30 minutes to walk or jog each day will make us healthier, why aren’t we jumping up off the couch right now?

Study after study shows that knowledge alone usually isn’t enough to impact our desires. In fact, the opposite is true. First, you must do something—like bite the bullet and put on your workout clothes! If you experience positive feelings, attitudes, and results because of your action, you will learn that whatever you just did is good, and you’ll want to do it again, and again, and again. Over time, you’ll develop a new habit, and you’ll become an evolved person.

In other words, you must DO in order to KNOW in order to BE different. Remember, nothing in your life gets better until your daily patterns get better.

Own up to your junk hours. “Junk hours” are a little like junk food: While they provide short-term pleasure, they contribute to long-term imbalance and exhaustion. For instance, junk hours might include chasing rabbit trails on the Internet, shooting the breeze with colleagues at the water cooler, checking email in order to avoid doing other work, or even attending an unnecessary meeting.

In order to maximize each day, you need to own up to your junk hours. You need to identify when you’re going through the motions of work, versus when real work is being done. Don’t be ashamed that your junk hours exist, because everybody needs to take breaks and shift gears. Your task now is to exchange your low-value “junk” activities for ones that build greater health and value into your workday.

For instance, I know one woman who, instead of taking an endless string of coffee breaks, sets aside 20 minutes each afternoon to knit. I know another man who decided to spend his lunch hours either with friends or going to the gym, instead of trying to squeeze in more work around bites of a burger. In both instances, these scheduled breaks increased my friends’ energy levels and sense of well-being. They felt less of a need to take low-value breaks and began to experience more productivity.

Instead of adding to your to-do list, build a new pattern. Maybe you’re thinking, Sure, I’d like to change my day, but the thought of adding a boatload of items to my already out-of-control to-do list makes me want to crawl back into bed. I can’t handle any more tasks and responsibilities! If that sounds familiar, take a deep breath. The changes that build momentum are rooted in decisions, not additional tasks.

To build a productive new pattern into your life, you usually won’t have to add new tasks to your day. Instead, you’ll simply do what you are already doing, or want to do, in a way that becomes habitual. For instance, if you want to wake up an hour earlier so that you can jump-start the day, you simply have to change the time your alarm rings and the time you go to bed. If you want to be more productive at work, you might have to replace aimless procrastination with scheduled breaks. In both cases, you’re changing the way you perform existing tasks, not adding new ones.

Remember, though, it isn’t sufficient to simply trigger the start of a new behavior. You need to make sure that you have a motivating reason to make this change, as well as the confidence and energy to sustain it so that it becomes a pattern.

Start with one thing. Then add another. Then another. Losing weight is one of the most commonly made New Year’s resolutions. It’s also one of the most commonly abandoned. That’s because people think of losing weight as a singular change. It’s not. To lose weight, a person will need to eat healthier, eat smaller quantities, and become more physically active. That’s three changes. And each of those sub-changes has many smaller components; for instance, eating healthier might involve drinking more water and less soda, eating more fruits and veggies, reducing refined sugars, etc. That’s a lot of changes to keep track of!

The point is, don’t take on more than you can handle. Break each goal down to its smallest components, then pick one of them to tackle. Pursue this change until it becomes a habit, then move on to the next one. Start with one thing and don’t add another until you’re ready. Positive motion creates positive emotion.

Make a big-box checklist. It’s a given that you have a to-do list. Maybe it’s on paper, on your smartphone, or just in your head…but you have one. It’s also highly likely that your list isn’t as useful as it could be. Too often, you get stuck doing the urgent instead of the important. I have a solution: Make an actual, on-paper checklist each afternoon for the following day or each morning. Put a box by each task—the more important that task is for you to complete that day, the bigger its box should be.

I focus first on my big-box tasks. At the end of the day, if most of them have checkmarks, it’s generally been a good day! Yes, prioritizing my daily list by the size of the boxes on it may sound simplistic, but it has made me feel much more accomplished and satisfied with my day. It also has helped me relax in the evenings because it is easier to remember the big boxes I’ve checked off, thereby making it easier to leave work at work. I’m no longer distracted by each shiny ball that rolls by—I’m able to ignore them and train my focus on what’s really important.

Think about it so you don’t have to think about it. We all have “those” tasks and obligations that eat up a lot of our time, that we find difficult and frustrating, or both. For instance, when you come home at the end of each day, maybe you find yourself standing in the middle of your kitchen with no clue what to cook for dinner. As a hunt-and-peck typist, I was once slowed down and aggravated by the need to produce papers and reports.

Figure out where these areas are for you and commit to learning a new pattern. For me, that meant buying a book and relearning how to type using a two-hand method. In the cooking example above, that might mean getting into the habit of planning meals and shopping for their ingredients each weekend. Yes, learning new patterns can initially be tedious and laborious. But once they’ve taken hold—often in three weeks or less—they’ll speed up your performance, streamline your effort, and lower your stress. By putting in some thought about “problem areas” now, you’ll save yourself from having to think about them later. Eventually, this method changes once-tedious tasks into automatic, “I don’t have to think about it” behaviors.

Infuse meaning into your work. First, let’s get one thing straight: Doing meaningful work does not mean that you will “love” every second of it. “Meaning” can simply be a recognition of what you enjoy about your work. With that understanding, though, you’ll be more motivated, productive, and satisfied. I recommend completing the following exercise:

• Focus on what gives you the greatest joy and meaning at work—be able to define it.

• Reflect on how you are making a difference at work and through your work—be able to give examples.

• Reflect on the meaning of your work as it relates to your core values.

• And then…seek to increase what you enjoy!

You’ll come to find that the “administrivia,” the mundane and routine chores required of you, and the not-so-exciting aspects of your work become easier to do and get completed more quickly if you have a strong focus on what you do find exciting, rewarding, or fulfilling. Personally, thinking about how I hope to help people with my next speech, presentation, or coaching session helps me to get through the parts of my workday that I don’t enjoy as much, like paperwork, scheduling, and staff issues.

Seek to serve, not shine. To some extent, it’s human nature to look out for Number One. We all want to rack up accomplishments, receive accolades, and garner recognition. But in many situations, the desire to shine can cause you to get in your own way. Just think of the overeager salesman whose desire to exceed his quota makes him come off as pushy. Instead of convincing you to buy his product, his self-serving attitude just makes you want to cut the meeting short.

Ironically, the key to shining is putting others first. People who channel their efforts toward making others’ lives easier are nearly always respected, included, and considered valuable. When you help others reach their goals and become their best, you’ll usually find that the same things happen to you.

Fill up your energy bank account so you can make withdrawals when you need them. Throughout life, circumstances arise that are beyond our control. You may experience a major illness, lose a loved one, or be forced to relocate. You may have to occasionally work long days and go without sleep. The list goes on. It’s because of these out-of-our-hands circumstances that we must all focus on controlling what we can.

What I mean is, know your needs and capacities and try not to exceed them on a regular basis. In other words, get enough sleep. Eat nutritiously. Exercise when time permits. That way, when you do find yourself needing to push the limits, you’ll have a healthy margin of energy, motivation, or whatever to draw on. Manage what you can manage as often as possible in order to compensate for what you cannot manage.

Forget the future. (Really!) The future can be an inspiring thing…but it can also be a scary and misleading one. Awfulizing, what-ifs, and doomsday thinking can plunge you into paralyzing anxiety. And making incorrect assumptions can send you down the wrong path. That’s why, aside from setting goals for yourself, you should try not to let your mind wander into future outcomes.

Thrivers trust in an execution mindset and focus their attention and efforts on the here and now. That’s because nobody can predict when or under what conditions the future is going to unfold. The only thing a person truly can do is to focus on the processes of today—and live them out to the max. That’s not only going to produce personal peace in the present tense, it’s going to be the best possible preparation for whatever the future holds. Enjoy the process and take great joy in the rewards!

Forgive yesterday so you can work on today. Most successful, hardworking people are often hard on themselves to an unproductive level. They are their own worst critics and spend valuable time lingering on mistakes and slip-ups. Long after the event—whatever it was—is over, they beat themselves up relentlessly instead of spending their time in a more productive state.

Treat yourself with the same compassion and generosity you’d extend to another person who’d messed up or fallen short of a goal. If it helps, follow the two-hour rule I learned from one of my past coaches: When you have a bad performance or make a mistake, you have two hours to pout, scream, cry, wallow, or do whatever you think will help you deal with the disappointment. But when 120 minutes have passed, it’s time to start moving forward again.

Remember, nobody is perfect. We all make mistakes. What sets Thrivers apart is the fact that after a fall, they forgive themselves faster, get back up, and continue the journey forward.

By making small changes in how you approach your day, you can begin to take back your to-do list and accomplish the big goals that will really help you thrive. It’s time to stop allowing your quest for success to leave you feeling tired, stressed, and disillusioned. So, how will your tomorrow look different from your today? What is one small change you can make right now to start rewiring the patterns that define your life?

Business success: Don’t spit back

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Business Success LogoMy dad always used to say, when someone was really, really enraged, that they were “spitting bullets.” We’ve all seen or experienced situations like this, when someone is so angry that they’re spraying rage, and even insults, like buckshot. Anybody who gets in their way, targeted or not, might take a hit. This is never a pleasant position to be in, but it can be particularly challenging in a customer service situation — especially when other customers are within earshot.

Here, John Tschohl, President of Service Quality Institute, explains how to not just handle a furious customer, but even keep their business.

Deal With an Irate Customer, Don’t Lose Them

John Tschohl

John Tschohl

Facing off with a screaming, unreasonable, irrational customer represents the ultimate test of any employee’s service skills.  It can take you to your breaking point if you’re not careful.  Staying grounded and above the fray requires you to find inner strength, and persevere beyond the initial difficulties.

Dealing with irate customers is one of the most pressure-packed experiences you will ever encounter on any job.  During every confrontation it is important to remember:

  • Every customer is a different person with a unique set of circumstances and personality traits.
  • Irate customer encounters can emerge out of nowhere—the key is to be ready.
  • You represent an opportunity to set things right.
  • Compassion is essential.
  • Despite your best efforts, sometimes there is nothing that can save a situation.

Ditch the “I’m Sorry” Script.  Sorry, just doesn’t cut it sometimes.  Saying “”I’m Sorry” is so overused it sounds insincere.  Be specific by saying “I apologize for this issue…”  Make sure your apology directly makes reference to the actual issue, and ALWAYS try to use the customer’s name when addressing them.  It adds a personal connection to them.

Get on the customer’s side of the counter.  Visualize for a moment an upset customer walking in your door and approaching you.  The first thing an angry customer does is attack you.  It’s very important to remember that you are not personally being attacked but are listening to someone who is in an attacking mode.

Partner with your customer.  Let the customer know that your job is to go to bat for them.  This tells them that you are their emissary and you want to resolve it together.

The 4 C’s of Handling Irate Customers and Difficult Situations

It’s all about:

• Compassion – Listen carefully and react to their words, not just their

behavior.  Examine the facts.

Calm – Remain calm and don’t lose your cool.

Confidence – Handle the situation knowing you are following company guidelines—and serve the customer.

Competence – Save the customer with your competent handling of the situation so he or she continues to be a customer.

Regardless of how a problem is solved, getting it done now is the best way to stop the venting and to bring an irate customer around.  You need to show your customer than, as an employee and as the face of your organization you are invested in solving the problem.

6 Steps to Handle Irate Customers

  1.  Listen carefully and with interest. Put yourself in your customer’s place
  2. Ask questions and actively listen to the answers
  3. Suggest alternatives that address their concerns
  4. Apologize without laying blame
  5. Solve the problem quickly and efficiently.

Remember, it costs at least five times as much to gain a new customer than keep an existing one and with social media it’s even more costly.  The average number of friends on Facebook is 130.  Keeping a complaining customer, according to Tschohl, should be the top priority, and at these cost ratios you can afford to be generous in your time and effort.  Successful companies set themselves apart with the service they provide to their clients and customers even at the most difficult times.

Handling irate customers can be difficult and take an extraordinary amount of patience and time, but in the end it benefits everyone in your organization, and your customers as well.

Take Care Of Yourself.  Dealing with irate customers will drain you physically and emotionally and put your skills to the test.  You must find ways to take care of yourself.  As part of your “recovery time”, know that dealing with irate customers is allowing yourself to relax, recharge and assess your role.  Recovery separates you from the situation and gives you a chance to breathe.

Learn from every complaint.  Do something!  Fix the process; train staff in the issue; eliminate the fault.  Wherever possible let the complaining customer know that they have helped you resolve a problem – they’ll feel great and come back again and again (and will probably tell their friends!).

Business success: Talk like The Gipper

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Business Success LogoWe all know being an effective communicator is an essential skill in business — but knowing it, and actually accomplishing it, are two very different things. This week, we get some tips on improving communication skills from none other than the Great Communicator himself, Ronald Reagan… as told by Dan Quiggle, author of the new book, Lead Like Reagan: Strategies to Motivate, Communicate, and Inspire.

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Dan Quiggle

In studying the highest levels of leadership, impact, and influence, several common aspects of effective communication become clear. The 10th anniversary of Ronald Reagan’s passing was Thursday, June 5, but even 10 years later and 25 years after his presidency, he is still known as the “Great Communicator.” He masterfully demonstrated effective communication throughout his presidency, a perfect and historical example being his speech at the Brandenburg Gate, when he implored Gorbachev to “tear down this wall!” You can become a “Great Communicator” by carefully planning and creating your own messaging.

Powerful communication skills are critical to positively affect the overall direction and impact of your vision and its fulfillment. Time and time again, Ronald Reagan not only spoke words with resonant meaning and impact but prompted action from the American people and the world.

Whether it’s a keynote speech or a casual conversation with a family member, the true meaning and value of effective communication can be realized through focusing on the listener and tailoring your message accordingly, rather than prioritizing the words you want to say or the points you want to make. If you want to really improve the way you communicate and the impact your messages have on others, regularly evaluate what you say, how you say it, and how your words are being heard by others. If you truly want to communicate like the “Great Communicator,” you need to challenge yourself to embrace communication excellence.

Here are 15 essential ways you can increase your communication success:

1. Significance. Realize the significance, power, and the importance of clear, concise communication and the effect it can have on others and on the fulfillment—or the failure—of your vision.

2. Substance. Have substance—something meaningful and important to say. There are many leaders today who talk more and more and yet say less and less. Know what you want to say before you start talking. Plan your communication with great intention.

3. Sincerity. Communicate with honesty and authenticity—with sincerity. The more sincere your message is, the more impact it will have on others. As such, you need to choose your vision carefully and make sure it is one that you wholeheartedly embrace and can communicate genuinely.

4. Sell it. Believe in your vision and in your message. You need to have more enthusiasm for your vision than you expect others to have. Your passion and energy, or lack thereof, will be evident to your listeners.

5. Say it. Tell your listeners what you are going to tell them, then tell it to them, then tell them what you told them. Make sure they leave knowing exactly what you want them to know and remember.

6. Say it again and again. Constantly refer to your vision. Have a consistency in your message every time you communicate. Make it clear to others what you stand for, what you believe in, and what your vision is. Repeat it. Retell it. Restate it. Repeat it.

7. Symbolize it. Personify your vision and symbolize it. When you think of Ronald Reagan, you think of freedom. Make sure those around you know exactly what your vision is—and then personify it with consistency.

8. Stance. Be aware of your stance: 55 percent of face-to-face communication comes from body language, 38 percent comes from tone of voice, and only 7 percent of communication actually comes from the words used. Your nonverbal cues speak much more loudly than your words, so learn to control and manage your body language and facial expressions, making sure they match your spoken message.

9. Specialize. Even though you may be articulating your vision over and over again, it will be more meaningful and memorable if the message is customized for those hearing it—specialize. You should talk to people, not over their heads or beneath them. Talk to them, specifically.

10. Study. Be prepared, study, be informed and well read, and have compelling, convicting arguments supporting your vision. You should know more about your subject matter, your industry, your plan, and your vision than anyone else. Research related topics and fields so that you have an expansive base of knowledge. Gather relevant facts and information and develop creative ways to share them.

11. Style. There are many effective methods of speaking, so find your unique style. Infuse your personality, your background, and your vocabulary into a personal cadence and rhythm of speaking that uniquely suits you. Practice articulating your vision. Ask for candid feedback and continue to hone your most effective style.

12. Simplify. Use small, short words that everyone can understand and remember. A simple message clearly articulated is much more effective than one that seeks to impress others with your knowledge but is not able to transfer any of that knowledge to others.

13. Solicit. Invite commitment and support. When you communicate, it should be clear what is being asked. Articulate your vision and outline the role you want others to play in fulfilling it. Do not assume they know what you are asking of them. You have to tell them—and then persuasively invite their support and their best efforts.

14. Stories. Combine your content with original stories and personal examples that are meaningful to you and relevant to your vision. Stories can create far greater impact than just a conveyance of facts, ideas, or opinions. Chosen carefully, stories can affect others in powerful ways.

15. Smile. Nothing is more effective in engaging others than a genuine smile when appropriate. It brings a transparency to your message and conveys a warmth and kindness that has the potential to disarm even the harshest critic. Open the lines of communication by smiling—it is contagious!

Although there is no magic formula for becoming the Great Communicator, in your own way you can formulate, articulate, and communicate your vision with greater success, effectiveness, and confidence. As we see from Reagan, making memorable remarks is one thing, but those who are able to spur others to action, invite active participation, or cause a positive change in thinking or behavior truly understand the value and importance of communication. Words without action are without impact.

Whether you are communicating a vision to your company or speaking to your family, my challenge to you is to incorporate the example of Ronald Reagan to achieve greater impact. Choose your words carefully to not only inspire action, but to create a positive environment in which you can change your world and the world of those around you.

Dan Quiggle, author of “Lead Like Reagan: Strategies to Motivate, Communicate, and Inspire,” is the founder of The Quiggle Group, president and CEO of America’s Choice Title Co., and dean of faculty for the Leadership Institute in Washington, D.C. He began his professional career in the office of Ronald Reagan and learned leadership directly from the “Great Communicator” himself.

Business success: Get your groove back

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Business Success LogoIf you sometimes feel like your “get up and go” got up and went, this week’s Business Success column is for you! Geoffrey James, an author and columnist for Inc.com, offers some simple tips to get yourself motivated to succeed.

23 Best Ways to Get and Keep Motivated

No matter what you do for a living, the key to success is motivating yourself, each and every day.

Most people don’t realize that motivation mostly emerges from minor changes in your own behavior.

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Geoffrey James

Here’s how to remain a go-getter, even when the going gets rough:

  1. Realize that YOU are in control. You cannot control the outside world, but you can control your emotional reaction to it.
  2. Accept where you are. Life is like those signs that read “You Are Here.” You can get somewhere else only if you know where you are now.
  3. Adopt a positive vocabulary. Use strong adjectives (e.g., “fantastic”) to describe what’s good and weak words (e.g., “annoying”) to describe what’s not.
  4. Condition your mind. Train yourself to think positive thoughts while avoiding negative thoughts.
  5. Condition your body. It takes physical energy to take action. Get your food and exercise budget in place and follow it like a business plan.
  6. Avoid negative people. They drain your energy and waste your time, so hanging with them is like shooting yourself in the foot.
  7. Seek out the similarly motivated. Their positive energy will rub off on you, and you can imitate their success strategies.
  8. Have goals—but remain flexible. No plan should be cast in concrete, lest it become more important than achieving the goal.
  9. Act with a higher purpose. Any activity or action that doesn’t serve your higher goal is wasted effort—and should be avoided.
  10. Take responsibility. If you blame (or credit) luck, fate, or divine intervention, you’ll always have an excuse.
  11. Stretch past your limits. Walking the old, familiar paths is how you grow old. Stretching makes you grow and evolve.
  12. Don’t expect perfection. Perfectionists are the losers in the game of life. Strive for excellence rather than the unachievable.
  13. Celebrate your failures. Your most important lessons in life will come from what you don’t achieve. Take time to understand where you fell short.
  14. Don’t take success too seriously. Success can breed tomorrow’s failure if you use it as an excuse to become complacent.
  15. Avoid weak goals. Goals are the soul of achievement, so never begin them with “I’ll try…” Always start with “I will” or “I must.”
  16. Treat inaction as the only real failure. If you don’t take action, you fail by default and can’t even learn from the experience.
  17. Welcome obstacles. You can’t grow stronger if you’re not lifting something heavy, so savor your problems.
  18. Get perspective. Take the time and effort to step back, reexamine your assumptions, and find truths that you missed before.
  19. Appreciate being alive. Never neglect to marvel at the miracle of conscious existence, which is all too soon over.
  20. Relax more often. Spend at least one hour every day doing something that’s just because you enjoy doing it.
  21. Experience wonder. Take pleasure in the unexpected and unusual because without them life would be tedious and boring.
  22. Be playful. The joy of a child still lives inside you; let that child out at least once each day.
  23. Give thanks. Experience deep gratitude for all the wonderful things in your life: family, friends, work, and play.

Getting and keeping motivated puts you in control of your actions and your career, thereby lessening stress. Even implementing a handful of these changes can have a major effect on your health and your attitude. 

Business Success: Follow my lead

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Business Success LogoMath has never been my strong suit — but even so, until today I was pretty sure that 1 + 1 = 2. When it comes to generating new leads for your business, however, a little phenomenon known as “the halo effect” can make the sum of your marketing efforts greater than its parts. In this week’s Business Success column, David T. Scott, founder and former CEO of Marketfish Inc. and author of The New Rules of Lead Generation, explains how.

The Halo Effect: Creating Lift Through Integrated Lead Generation Marketing Campaigns

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David T. Scott

An integrated lead-generation marketing campaign is a campaign that uses two or more lead-generation tactics at one time. I recommend that you use seven lead-generation tactics – email, search engine, and social media marketing, banner advertising, direct mail, cold-calling, and trade shows – or as many as you can. If all seven tactics will work for your type of business, try to use them all. If only four or five tactics are appropriate, use those four or five (assuming you have the budget and resources to do so).

What I love about integrated marketing campaigns is the halo effect.  This occurs when the positive effect of one marketing tactic provides a performance boost for other marketing tactics.

Time and again, marketers have proven that when it comes to marketing tactics, 1 + 1 = 3, not 2. The more you target your customers through different marketing mediums, the more you create an impression of your brand and company in the target customers’ minds. And the more inclined they are to seriously consider your products or services as a solution to their needs.

You can, of course, use lead-generation tactics individually, and create separate marketing campaigns for each tactic you use. But your lead-generation efforts will be so much more effective if you take an integrated approach, using several tactics in conjunction with each other.

The Benefits of Integration

Using your lead-generation tactics in an integrated campaign allows you to plan and coordinate your lead-generation efforts around common themes and goals. To begin with, you can do all your up-front planning for the campaign in a single stroke. Once you determine your target audience and their demographics, you can coordinate a series of tactics toward gaining leads from that audience.

If you do an integrated campaign of multiple tactics, you can create a common message, call-to-action, etc., and build your creative elements for each tactic around those themes. You can create one creative brief that your marketing team can work from in developing collateral for each tactic. Or you can share this creative brief with agencies, consultants, and other participants, who can then do the work for you.

Also, if you use a series of tactics, you don’t necessarily have to spend equal budget, time, and energy on each of them. You can spend the bulk of your time and money on a primary tactic that you know will work well for you, while devoting a little less time and money to secondary tactics. You can even test one or two test tactics against a baseline primary tactic to see how well the test tactics work.

For example, say target customers read an article about one of your company’s successful clients in a newspaper or trade magazine. A few days later, they see a display ad for your company on a website. A couple of weeks go by, and they get a call from one of your salespeople. They remember seeing your company name in the article they read, and in the display ad they saw online. So they listen to the salesperson and sign up as a lead.

In this example, your use of several integrated tactics created a halo effect that added value to your lead-generation marketing campaign. At first glance, you might think your display ads didn’t work because the cold call captured the lead. But the display ads and the article about your client caught the target customers’ attention, and helped to create an initial impression of your brand and company in their minds. When your salesperson called, this initial impression was enough to spark interest in their minds.

This is how an integrated campaign gives momentum to your brand and company, and how it can help to make your lead-generation efforts more successful. If customers had not seen your display ads, they might have dismissed an out-of-the-blue sales call from you with a “Thanks, but I’m not interested.” But because they had heard of your company and seen your brand, the customer was more inclined to listen to the salesperson’s offer. The first or second touch you make with the customer—in this case, a display ad—may reap benefits in future touches, such as the cold call.

When I combine multiple lead-generation tactics, I often see a quantitative, measurable lift in overall performance. For instance, an SEM (Search Engine Marketing) campaign may be humming along at a 2% CTR (Click Through Rate). Then I do an e-mail marketing push, sending out 50,000 marketing e-mails. In addition to the traffic generated from the e-mail campaign, I’ll also see at least a 50% increase in my SEM performance. People who received the e-mail may not have clicked on it. But some of those people will search for the company on Google and Bing to find out more about it. A percentage of those people will click on the search engine ad.

You can also build momentum for your brand using nurturing campaigns. Using a “drip bucket” strategy, you keep sending e-mails to qualified leads over time, keeping them informed about special offers and company events. Again, the more they see of your brand, the more they will take you seriously. Using a variety of lead-generation tactics in an integrated marketing campaign helps to accomplish this same goal, and integrated lead-generation marketing works as well, if not better, than nurture marketing.