New Canon ads illustrate importance of printing

Canon gives sound advice about not letting the kids review pics on your camera

Canon gives sound advice about not letting the kids review pics on your camera

Canon U.S.A. Inc. launched a lighthearted new advertising campaign for its Pixma printer line. Titled “Never Again,” the series of short 30-second advertisements imagine disastrous moments in life when printing out a photo or document could have saved a person from a regret.

This spot, dubbed “Touchdown,” tells the story of a mother who regrets sharing her DSLR with her son and his friend. The boys thought they were looking for a game-winning touchdown catch, but stumbled upon a different kind of age-inappropriate game.

Canon has used this theme in the past. This one from April, titled “Daughter”, underscores the importance of keeping printing photos of your children on the walls, the mantle and the shelves, not just stuck in your phone.

Canon cuts outlook as weak camera sales hit second-quarter profit

The rapid decline of compact camera sales continues to vex the world’s largest camera maker. According to Reuters, Canon Inc. cut its earnings outlook for the full year and reported a 16-percent fall in quarterly profit. Second-quarter net profit fell to 68 billion yen ($552 million) compared with 81 billion yen a year earlier, the report said, adding analysts on average expected 65 billion yen, according to Thomson Reuters data. Canon expects full-year profit of 245 billion yen rather than the 255 billion it forecast three months ago.


Canon cuts SLR camera sales forecast

Canon logoEveryone has long accepted that phone photography has cut into compact camera sales — but many hoped higher-end interchangeable lens models would continue to earn healthy revenues.

Now the leading camera maker Canon predicted its first drop in SLRs sales through December, down to 8 million from 8.2 million last year.

Prior to this, “the high-margin interchangeable-lens format favored by professional photographers and enthusiasts has seen growth every year up to 2012,” company officials said according to Reuters’ report. “Canon said it now sees sales of the digital interchangeable-lens format coming in 11 percent below its previous forecast of 9 million cameras, issued in July.”

Canon left its 2013 sales forecast for compact cameras unchanged at 14 million, against 18.3 million in 2012, Reuters adds. Worldwide camera shipments dropped 19 percent in value in August from the same time a year earlier, a ninth consecutive monthly decline, according to Japan’s Camera & Imaging Products Association.

Canon also cut its annual profit forecast. Net income will total about $2.5 billion for the year ending December, or down to 240 billion yen from its earlier forecast of 260. Canon also manufactures printers and medical equipment.

More information is here and here.


Canon claims consistent top SLR market share

Canon logoIt’s not news that Canon’s camera sales consecutively climb to the top — but the company promoted its longtime leadership this week, noting it’s now been a decade in which its interchangeable-lens cameras “have consistently maintained the No. 1 share worldwide in terms of volume.”

“In 2003, the dawn of Digital SLR cameras, Canon introduced its breakthrough EOS Digital Rebel, a compact and lightweight user-friendly camera that set the stage for growth in the Digital SLR market while, at the same time, captured the top share of the global market,” the company says. “Since that time, Canon, in the company’s ongoing pursuit of high image quality, has launched a number of models targeting advanced-amateur users that offer among the highest levels of performance for their class, including the EOS 5D series, which paved the way for Digital SLR video recording.”

Canon was founded in 1937 — and says it’s targeting a 13th year on top. What do you think: will it come out ahead again?


Canon takes you “Outside of Auto”


canon outside auto

For those entry-level camera users who are thinking of getting and SLR — or even those who have one but haven’t advanced past the automatic modes — a new webpage from Canon’s Canadian division lets you play with a virtual SLR.

A camera’s Auto mode “produces amazing photos,” the company says, “but real creative control comes when you step outside of Auto. Learn the basic elements of Exposure and how simple adjustments create beautiful photo effects.”

With the onscreen virtual camera, you can adjust settings such as aperture and shutter speed and see what type of images would result, or how the settings “can change a photo. “You can really dictate the outcome of your photos and get the effects you want.”

The webpage is here.