JCPenney reports November sales decrease

J. C. Penney Co. Inc., Plano, Texas, reported comparable store sales for the four-week period ended Nov. 28, 2009, decreased 5.9 percent, in-line with the Company’s guidance for sales to decrease 4 to 7 percent. In last year’s November period, comparable store sales decreased 11.9 percent. Total Company sales in November decreased 5.2 percent.
Strong sales [...]

JCPenney extends “Cyber Monday” to two-day online sale

J. C. Penney Co. Inc., Plano, Texas, will offer its Cyber Monday online specials a day earlier this year, making Sunday, Nov. 29 to Monday, Nov. 30, JCPenney’s biggest online in company history. The two-day online sale will feature special offers — exclusive to jcp.com — on more than 30,000 items.
Designed to enhance customers’ natural [...]

JCPenney discontinues “big book” catalog

J. C. Penney Co. Inc., Plano, Texas, is reshaping the way it engages with customers through an integrated marketing approach that incorporates stores, catalogs, online applications and emerging digital marketing platforms, including social media.
Increasingly, catalog shopping has converged with online and in-store shopping as customers view catalogs as “look books” and inspiration sources for their [...]

JCPenney recognized for sustainability efforts

J. C. Penney Co. Inc., Plano, Texas, was named to the 2009 Dow Jones Sustainability Index (DJSI) of the leading companies in North America for corporate sustainability, and has also ranked No. 44 in Newsweek magazine’s inaugural Green Rankings, which selected the 500 “Greenest Big Companies in America.”
“Being named to the Dow Jones Sustainability Index [...]

JCPenney reports September sales decrease

J. C. Penney Co. Inc., Plano, Texas, reported comparable store sales for the five-week period ended Oct. 3, 2009, decreased 1.4 percent, better than the company’s guidance for sales to decrease 3 to 6 percent. In last year’s September period, comparable store sales decreased 12.4 percent. Total company sales in September decreased 0.6 percent.

JCPenney reports August sales decrease

J. C. Penney Co. Inc., Plano, Texas, reported comparable store sales for the four-week period ended Aug. 29, 2009 decreased 7.9 percent, in-line with the Company’s guidance for sales to decrease 6 to 9 percent. In last year’s August period, comparable store sales decreased 4.9 percent. Total Company sales in August decreased 5.6 percent.
As expected, [...]