Leica ups mirrorless game with 24 MP Leica SL camera

Leica SL, with Leica Vario-Elmarit SL 24-90 ASPH

Leica SL, with Leica Vario-Elmarit SL 24-90 ASPH

Leica Camera AG  debuted a high-end mirrorless system camera, Leica SL, featuring a 24 MP full-frame CMOS sensor and compatibility with nearly all Leica lenses ever made.

The Leica SL features an “EyeRes” viewfinder and touchscreen display. Developed especially for the Leica SL, this electronic viewfinder has 4.4-million-pixel resolution and a magnification reminiscent of a medium-format camera, according to Leica. The Leica SL also features a 2.95-inch back-panel display with a viewing angle of up to 170-degrees, enabling reliable viewing of pictures and efficient touchscreen menu navigation.

The Leica SL enables the production of professional videos in 4K resolution, says Leica, with video recording in UHD at 30 frames per second or even in Cine4K at 24 frames per second. In full HD, the Leica SL records video at up to 120 frames per second and makes use of the entire sensor area. Videos can be output in 4:2:2 10-bit format in 4K resolution over HDMI 1.4.

Inside Leica’s labs

Even CEOs have to wear hairnets: The Bloomberg news service visited high-end camera-maker Leica’s manufacturing headquarters in Solms, Germany, and now offers an interesting online video story here.

The reporter notes that Leica spent €15 million to launch its own retail shops — and that’s apparently paid off as profits have risen 8x in two years.



Leica Boutique opens in British Columbia’s Broadway Camera

 Leica Camera Inc., Allendale, N.J., is opening its first Leica Boutique in Canada at Broadway Camera, Richmond, British Columbia. Featuring an extensive selection of the Leica portfolio, the store-in-store retail concept provides a resource for professional and amateur photographers to experience Leica Camera firsthand. The Leica Boutique at Broadway Camera opens May 17, 2012, with a special even that is open to the public. Ted Grant, regarded as the “Father of Canadian photojournalism,” and Andy Clark, 2009’s Canadian Photojournalist of the Year and Reuters photographer, will join Brian Bell, Leica Camera National Sales Manager and Eric Kerwin, Leica Camera BC Regional Sales Manager, for the festivities. In addition, the Leica S2, the revolutionary digital camera concept for supreme professional requirements, will be available for demonstration.



Leica breaks ground for new Wetzlar headquarters

Leica Camera AG, Solms, Germany, broke ground for a new headquarters at the Leitz Park in Wetzlar. Once complete, the new Schanzenfeld site will mark the company’s relocation from Solms. Attending the celebration were dignitaries from Salzburg’s ACM Projektentwicklung GmbH, the majority shareholder of the company, the board of Leica Camera AG and representatives from Leitz-Park GmbH, the project’s developers, in addition to Volker Bouffier (CDU), Prime Minister of the state of Hesse, members of the media and invited guests.

The plans, prepared by architectural firm Gruber + Kleine-Kraneburg, will bring forth an ultra-modern location for the production, administration and customer care divisions of Leica Camera AG in November 2013, with a projected ground-plan area of approximately 88,500 square feet. The new site, built in accordance with the latest energy-efficiency standards, will then be a new home to around 600 Leica employees. Openly visible production areas, a Leica Museum, a Leica Galerie, a Leica Store, a photo studio and a restaurant expand the spectrum of engaging features for visitors, friends of Leica and anyone fascinated by photography. A central plaza will create a binding element between the new headquarters of Leica Camera AG and the existing facilities occupied by Weller Feintechnik GmbH and ViaOptic GmbH on the Leitz Park site. The overall investment volume for the Leitz Park construction project amounts to 55 million euros.

At the ground-breaking for Leica's new Wetzlar headquarters

Leica announces Leica Store Washington D.C.

Leica Camera Inc., Allendale, N.J., has announced the opening of the Leica Store Washington D.C., located at 977 F Street, NW, in the Penn Quarter. The store, featuring the entire Leica photography and sport optics product portfolio, will celebrate an official grand opening May 2 -3.

“Perfect for Leica enthusiasts, professional photographers and new customers alike, the Leica Store Washington DC creates a completely immersive experience into the world of photography,” says Roland Wolff, director, Corporate Retail at Leica Camera Inc. “Leica Camera has always represented the best in German engineering and the special culture of the picture. We are now able to offer a complete showcase for our products and services as well as a creative setting for our customers, bringing this central mission to life in a new way.”

The Leica Store Washington DC will also be the setting for the Leica Akademie workshops. In addition, the store will be designated as an S2 Pro Dealership and provide specialized demonstrations, consultations and support for professional photographers.

To celebrate the grand opening, Leica Camera will host programming throughout a two-day event. May 2-3, which includes workshops highlighting Leica’s product portfolio, a cocktail hour for professional photographers and an official opening ceremony showcasing the new setting to invited guests. The gallery space will feature an exhibition by internationally acclaimed Photojournalist Peter Turnley. As part of a new Leica Lecture Series, Turnley will present “Peter Turnley: Moments of the Human Condition” on May 2nd. Attendees of this lecture will not only view Turnley’s iconic photographs but also hear the stories behind the images that have shaped views of world history from the fall of the Berlin Wall and the 1989 revolutions in Eastern Europe to the devastation at Ground Zero on September 11, 2001 and most recently, the turning point in the Egyptian Revolution.

Leica Camera has confirmed two additional store locations in the United States slated to open later this year, Leica Store New York SoHo and Leica Store Miami.

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