Lyra Research: Online photo print orders surpassed home photo printing in 2010

According to a new report from Lyra Research, despite the huge number of images consumers are capturing, photo printing is not growing as rapidly. Consumer digital photo printing continues to shift away from home printing to retail and online outlets. The volume of photo prints ordered online and in-store is increasing, while the volume of photos printed at home remains stagnant. In 2010, the number of prints ordered online (13.5 billion) exceeded the number printed at home (13.4 billion) for the first time.

Lyra’s latest report, Online Photo Print Orders Surpass Home Printing: Worldwide Forecast, 2008-2015, is available for purchase.

Lyra Research: Photo books to represent one-third of photo print gross profits

According to The 2011 Consumer Photo Book Market: Turning Family Treasures into Profits from Lyra Research, profits from the sale of photo books will increase over the next three years. Consumers have begun to regard photo books as new and improved replacements for traditional photo albums that can be kept as family heirlooms or given as gifts to loved ones. After a decade of vanishing film photofinishing revenue and stiff price competition that has eroded profits from digital photo prints, vendors have seized the opportunity to make respectable profits on personalized photo products, and photo books have become the optimal product in this category.

Lyra forecasts that by 2014, gross profits from photo books will increase to one-third of the gross profits from photo prints. This is quite remarkable considering that photo print profits will be derived from approximately 50 billion prints worldwide, while photo book profits will be derived from fewer than 78 million books.

AIE Output Summit offers perspectives on future of print and more

AIE Output Summit

The AIE Output Summit preceded today’s 6Sight Future of Imaging Conference with an afternoon of in-depth panel discussions on the future of amateur and professional output, at the Sainte Claire Hotel in San Jose, Calif. Among the programming highlights were a panel of leading imaging analysts, providing their view of the changing output market; a panel of leading output vendors in including Eastman Kodak, Fujifilm, HP and Memjet; and a panel representing output providers.

Marion Knoche, of leading research firm GfK, observed the worldwide imaging market is growing, but differently than in the past. There are more video cameras, with is not spurring growth in picture-taking. Printing levels have not reached pre-recession volumes, with traditional printing lagging. Creative products are growing. Don Franz, of Photo Imaging News, noted worldwide consumer photo exposures are rising, but professional exposures are going down. Like most of the analysts, Franz observed the growth in the output sector is in products like canvas prints, photo books and photo cards. NPD Group analyst Liz Cutting observed the decline in printing seems to have plateaued, and there is evidence, in the 18-29 age group, the rate is growing. Young people are printing online, she observed, while those with heavy printing behavior are also more likely to make photo books.

Steve Hoffenberg, of Lyra Research Inc., added few consumers want to make a photo book in-store, unless the store is set up like a boutique or lounge. While the retail photo book process has improved, it’s not likely any method but online will make the majority of photo books.

IDC’s Ron Glaz observed a fundamental shift is occurring in photo behavior, where consumers are not capturing memories anymore, but moments. This has led to the growth in sharing on social networks, and the challenge for the industry will be capturing those images for printing and other output. Frank Baillargeon, InfoTrends, says the photo industry has to become a “Smart System,” taking fresh images and making compelling products with them. Print is still the favorite method of passing down images to the next generation, he added, noting conventional printing will go down, but beginning in 2011, the industry will see an upswing in revenue at retail, driven by personalized products. He predicts the revenue from creative products will exceed 4-by-6 prints in 2011.

Other highlights of the day included the Output from a User’s Perspective panel, moderated by NPD’s Cutting and featuring David Drum, H&H Color Lab; Rob Bellamy, RPI; Mona Kelly, Walgreens; and Michael Hanline, Whitehouse Custom Colour.

There’s still time to sign up to watch streaming conference content, if you can’t make it San Jose. You can also follow the conference on Twitter through the #6Sight hashtag. 6Sight Live is a live video stream of the entire 2-day 6Sight Future of Imaging Conference, and is available to you and your staff for only $99. What will you learn?

  • How Augmented Reality will affect photo imaging in the near future (Hint: if you don’t know what augmented reality is, you need to watch this).
  • How Mobile Imaging is presenting challenges and possibilities for the imaging business.
  • How Advancements in Output from HP, Kodak, Fuji and Memjet are changing the way photo products are made and sold.
  • Experts, executives, and developers explain what is coming next, and what is still needed, to further 3D Imaging.
  • How Computational Photography is advancing how cameras will be used in the future.
  • How the proliferation of Video will effect your business, and how you can react to monetize video.

Plus, 10 new technology showcases from some of the most innovative companies in the photo imaging industry, some showing technology for the first time in public.

Check out the full program here and then register.

Western European consumers plan to purchase faster printers

In June 2010, Lyra Research conducted a Web-based survey among home printer users from France, Germany, and the United Kingdom. Overall, 27 percent of respondents said they plan to purchase a new printer in the next year, and almost half said they plan to purchase a new printer in the next two years.

Faster print speed (21 percent), lower-cost printing (19 percent), and better quality text and graphics (17 percent ) are the top three reasons that users plan to replace their printers. In certain subcategories, such as full-time home office users, students, and personal users, the demand for selected printer attributes are slightly different from the overall results.

Lyra forecasts “no end in sight” to photo book growth

The economic recession of 2009 adversely impacted nearly every category of photographic products and services. The photo book category is the one exception to this trend, and did not experience any apparent dip in 2009, according to Lyra Research.

Lyra defines photo books as multipage, bound products, with page sizes of at least 4-by-6 inches that contain consumer-captured photographic images as their primary content. This encompasses a broad range of products, from soft-covered booklets to hard-bound books that have pages that are produced using a variety of photo printing technologies, including electrophotographic (digital presses and desktop color laser printers), ink jet, dye thermal, and silver halide.

The market for photo books has been increasing for several years. Lyra forecasts that the market will continue to rise, reaching 51.9 million in 2010 and 92.3 million in 2014, for a compound annual growth rate (from 2009 to 2014) of 18.9 percent. This market growth is being driven by multiple factors: increased presence of photo book advertising, merchandising, and word-of-mouth buzz; increased incidence of first-time orders; and increased repeat orders from satisfied customers.

Inkjet AIO printer shipments to increase by 2013

Lyra Research reports sales of inkjet all-in-one (AIO) printers grew at a rapid pace through 2007 and into the first half of 2008 but slowed during the second half of 2008 and into 2009. In 2008, total shipments for ink jet all-in-ones reached nearly 65.7 million units. By 2013, shipments will be approximately 74 million units.

The increase in shipments in the ink jet all-in-one market is contrasted by the decline in unit shipments that Lyra forecasts for the single-function ink jet market. Over the past few years, experienced users have been upgrading from these devices to ink jet all-in-ones or personal laser printers, and vendors have shifted their focus to more feature-rich multifunction devices. Shipments of single-function ink jet printers experienced a precipitous decline from 2008 to 2009, and the decline will continue, although at a slower pace, from 2009 to 2013.

Lyra’s two recently published reports, Single-Function Ink Jet Printers: Worldwide Forecast, 2006-2013 and Ink Jet All-in-Ones: Worldwide Forecast, 2006-2013, clearly reveal that a shift away from single-function ink jet units to all-in-ones is currently taking place. These reports can be purchased for US$950 each.

Lyra hires new director of business development

Lyra Research, Newton, Mass., hired Joel Mazza as director of business development. In this position, Mazza is responsible for managing the new business development function for Lyra’s advisory services, as well as supporting its consulting and multiclient growth initiatives.

Prior to joining Lyra, Mazza served as a sales and marketing consultant for Technology Partners, and served as director of field sales for ColumbiaSoft Corp. He also spent six years with InfoTrends, a strategic research and consulting firm, in a variety of research, sales, and management roles, including a position as a director in the Workgroup Document Solutions Group.