Olympus supports Park ambassadors
America’s State Parks is supporting and partnering with Outdoor Nation, a youth-led and coalition supported initiative of the Outdoor Foundation. America’s State Parks is an official program partner of Outdoor Nation’s first-ever Youth Summit, which saw nearly 500 youth leaders in New York City for outdoor adventures and workshops this past weekend. America’s State Parks [...]
Semifinalists named in Olympus “challenge”
You have until midnight June 21 to cast your vote for the best video of 20, the semifinalists in the “PEN Your Story Challenge” launched by Olympus Imaging America, Center Valley, Pa. These individuals submitted videos to the Olympus YouTube channel demonstrating what they would do with the Olympus PEN E-PL1 camera and $5,000 to [...]
Olympus gets “Wired” in new iPad ad
The inaugural digital edition of Wired for the iPad will include an ad for the Olympus PEN E-PL1, says Olympus Imaging America, Center Valley, Pa. With this ad, says the company, Olympus has the distinction of being one of the first consumer electronic products featured in an iPad ad. The Olympus “Look What You Can [...]
Olympus: Try ‘augmented reality’
Okay, what the heck is ‘augmented reality’? Olympus Imaging America, Center Valley, Pa., has an answer. To promote the Pen E-PL1, Olympus has created an advertising campaign introducing augmented reality. It allows the user a virtual 3D product experience with the camera. Readers of the June print issue of Wired and the July print issue [...]
There is a “you” in PEN
Demonstrating that seeing is believing, the new Olympus PEN E-PL1 both shoots and stars in a new, integrated multimedia strategy featuring television, print and online advertising. During testing with consumers around the country, it was clear that they wanted proof that the PEN is capable of the incredible output and ease of use that Olympus [...]
Olympus issues “challenge”
Olympus Imaging America, Center Valley, Pa., has issued a challenge to the world (okay, residents of the U.S. and Canada): Tell us what you would do if you had a PEN E-PL1 and $5,000. What would your creative vision be? The company says that “vision” can be anything that can be produced with the PEN [...]
Whack it. Splash it. Video it.
From PMA magazine: PMA camera introductions show trends in durability and video features Are camera users becoming clumsy? Maybe so, considering how regular point-and-shoot cameras debuted at PMA 2010 in Anaheim, Calif., are incorporating shock-, splash- and sandproof protection, according to PMA Magazine, Connecting the Imaging Communities. While durable cameras have been around since the [...]
Olympus launches limited-edition Harley-Davidson accessory cases
Olympus Imaging America Inc., Center Valley, Pa., is offering new limited-edition black leather accessory cases sporting silver studs, buckles, chains and the iconic Harley-Davidson motorcycle brand in four distinct styles. “Olympus consumers live active lifestyles and demand quality products,” says Nadine Clark, product manager, Olympus Imaging America Inc. “Whether you’re a two-wheeled novice, a seasoned [...]
Interviews at PMA with Olympus, Nikon, Sony, more
Our colleague Dave Etchells at the Imaging Resource has conducted, transcribed, and posted some excellent in-depth interviews with top imaging executives at the PMA 2010 trade show. [How'd you get 'em up so fast, Dave?] Among the interviews: • Sony Senior Vice President and Corporate Executive Masashi Imamura, and General Manager of Imaging Product Planning [...]
Olympus unveils new PEN E-PL1, two lenses
Olympus America Inc., Center Valley, Pa., today unveiled the Olympus PEN E-PL1, a third-generation PEN-style camera features a simple design and interface, but it is still packed with features, including pop-up flash and a 12.3 megapixel CMOS sensor. “Many of today’s consumers want a camera with the professional still image quality of a DSLR and [...]
