Google today officially announced its long-rumored online picture service, with free storage for “a lifetime of memories” — unlimited, high-quality photos and videos.
“Every second of every day, people around the world are capturing their memories through photos and videos,” the company says. “Humankind has already taken trillions of photos and will take another trillion this year alone.”
However, “the more moments we capture, the more challenging it becomes to relive those memories. Photos and videos become littered across mobile devices, old computers, hard drives and online services (which are constantly running out of space). It’s almost impossible to find that one photo right at the moment you need it, and sharing a bunch of photos at once is frustrating, often requiring special apps and logins.
“We wanted to do better. So today we’re introducing Google Photos.”
(As Apple earlier this year rolled out its own “Photos” service, you’d think Google could have gone with maybe “Pictures” — but more than likely the idea is to position its offering as direct competition.)
The standalone product (spun out of the stalled Google + social service) provides private online picture storage, as well as organization, sync, and image optimization features. There will be desktop, web, Android, and iOS versions. The service will maintain the original resolution, up to 16 megapixels for photos, and 1080p high-definition for videos.
“With this launch we’ve made a lot of progress towards eliminating many of the frustrations involved in storing, editing and sharing your memories,” Google adds. “But we have a lot more in store—so as you keep snapping photos and capturing videos, we’ll keep working on making them even easier to store, share and bring to life.”