Ricoh extends DSLR optics line with 24-70mm f/2.8 lens

DFA24-70_bRicoh Imaging Americas Corp. announced a 24-70mm high-performance K-mount lens for Pentax DSLR cameras. The weather-resistent HD Pentax-D FA 24-70mm f/2.8 ED SDM WR lens is compatible with full-frame, 35mm-size image sensors. The lens provides a 24-70mm focal-length range with full-frame 35mm image sensors, and a 37-107mm range with current PENTAX K-series APS-C bodies.

By incorporating three Extra-low Dispersion (ED) optical elements and four aspherical optical elements, the lens assures sufficient light levels even at the edges of the image field, and compensates for various aberrations to deliver fine-detailed images, rich in contrast and resolution.

In memoriam: Allison McNeil

Photo industry member Allison McNeil, 46, died July 22, 2012, after battling cancer. McNeil began her career in the photo industry at Canon Canada Inc. shortly after graduating from university, and joined Pentax Canada Inc. in early 1997, and most recently was head of the CSR team at Pentax Ricoh Imaging Canada.

A celebration of her life was held July 28 at Erindale United Church, Mississauga, Ontario, Canada. In lieu of flowers, the family has requested that donations be made to either The Canadian Cancer Society or the Heart and Stroke foundation in her name.

McNeil is survived by her husband Steve, her parents, brother and extended family.

Pentax partners with Animal Humane Society

Pentax Ricoh Imaging Americas Corp., Denver, Colo., partnered with the Animal Humane Society and creative agency Carmichael Lynch to produce a short film to help raise awareness about the lives of homeless animals and the various threats they face living on the streets. This film also promotes the Law of the Paw, an initiative dedicated to educating the public about pet adoption, spay and neuter programs, and the importance of collar ID tags.

Pentax Q interchangeable lens camera

Pentax Q interchangeable lens camera

The three-and-a-half-minute film, “Magpie’s Story,” documents a day in the life of a homeless dog on the streets of Los Angeles, Calif. The film follows Magpie as she is picked up by a Good Samaritan and taken to a local animal shelter, where she is adopted by a young boy and his family and begins a new life.  With a Pentax Q digital camera attached to her vest, Magpie documents many of the obstacles and threats that a homeless animal faces every day, all from a dog’s-eye view.  Magpie’s Story joins several other films in Pnetax’s Director’s Series of short films.

Pentax adds two films to ‘Director’s Series’

Pentax Ricoh Imaging Americas Corp., Denver, Colo., announced the addition of two digital short-length films and a “Behind the Scenes” look to its ‘Director’s Series,’ a collection of short films shot by photographers and videographers using various models of Pentax DSLRs and ILCs.

The first film, Abroad, documents surf film director John Lynch as he travels throughout Indonesia. Shot using the K-5 as well as a variety of Pentax lenses, the 15-minute film chronicles Lynch’s journey as he finds the answer to the question: “When does a tourist become a traveler?” Working with a group of fellow travelers and locals to bring much-needed desks and school supplies to the tsunami-ravaged island of Sumatra, Lynch used the K-5 to capture the metamorphosis of a tourist-turned-traveler as he develops a deep connection to the land and the local people he is helping. With its 1080p HD video capabilities and compact size for easy handling and shooting on the go, the K-5’s enhanced video capture features are evident throughout the film.

Also new to the ‘Director’s Series’ is The Wedding Speech, a digital short directed by Tony McNamara of Futuristic Films. Despite its brevity, The Wedding Speech delves into love, loss and the resilience of the human spirit—with a little guidance from some canine friends. Additionally, its “Behind the Scenes” counterpart joins the “Behind the Scenes” series, documenting the making of this film and the use of the Pentax K-01 camera and a variety of PENTAX lenses.

“DSLR and ILC cameras, with their lens versatility and compact size, are becoming the go-to device for video capture,” says John Carlson, senior manager of sales and marketing for Pentax. “Many of Pentax’ advanced camera features support photographers and videographers in their evolving digital imaging needs.”


Abroad, The Wedding Speech, and Behind the Scenes join several existing films in the ‘Director’s Series’, including The Letter and Uncle Jack. They can be viewed on the PENTAX YouTube channel at



PENTAX is a leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses. With new headquarters in Denver, Colorado, PENTAX RICOH IMAGING AMERICAS CORPORATION is a subsidiary of PENTAX RICOH IMAGING COMPANY, LTD. effective October 1, 2011. Additional details may be found here:



Pentax Ricoh offering K-5 silver special edition, featuring a Marc Newson-designed lens

Pentax K-5 Silver Special Edition

 Pentax Ricoh Americas Corp., Denver, Colo., launched the Pentax K-5 Silver Special Edition, available in a 1,500-piece limited edition. The package consists of the Pentax K-5 digital SLR camera body matched with the new, ultra-thin smc PENTAX-DA 40mm F2.8 XS lens, designed by industrial designer Marc Newson.

The K-5 Silver Special Edition package will be available in April 2012 for $1,599.95 USD and will be available exclusively through the Pentax Web Store and Ace Photo.