Ricoh extends DSLR optics line with 24-70mm f/2.8 lens

DFA24-70_bRicoh Imaging Americas Corp. announced a 24-70mm high-performance K-mount lens for Pentax DSLR cameras. The weather-resistent HD Pentax-D FA 24-70mm f/2.8 ED SDM WR lens is compatible with full-frame, 35mm-size image sensors. The lens provides a 24-70mm focal-length range with full-frame 35mm image sensors, and a 37-107mm range with current PENTAX K-series APS-C bodies.

By incorporating three Extra-low Dispersion (ED) optical elements and four aspherical optical elements, the lens assures sufficient light levels even at the edges of the image field, and compensates for various aberrations to deliver fine-detailed images, rich in contrast and resolution.

In memoriam: Allison McNeil

Photo industry member Allison McNeil, 46, died July 22, 2012, after battling cancer. McNeil began her career in the photo industry at Canon Canada Inc. shortly after graduating from university, and joined Pentax Canada Inc. in early 1997, and most recently was head of the CSR team at Pentax Ricoh Imaging Canada.

A celebration of her life was held July 28 at Erindale United Church, Mississauga, Ontario, Canada. In lieu of flowers, the family has requested that donations be made to either The Canadian Cancer Society or the Heart and Stroke foundation in her name.

McNeil is survived by her husband Steve, her parents, brother and extended family.

Pentax partners with Animal Humane Society

Pentax Ricoh Imaging Americas Corp., Denver, Colo., partnered with the Animal Humane Society and creative agency Carmichael Lynch to produce a short film to help raise awareness about the lives of homeless animals and the various threats they face living on the streets. This film also promotes the Law of the Paw, an initiative dedicated to educating the public about pet adoption, spay and neuter programs, and the importance of collar ID tags.

Pentax Q interchangeable lens camera

Pentax Q interchangeable lens camera

The three-and-a-half-minute film, “Magpie’s Story,” documents a day in the life of a homeless dog on the streets of Los Angeles, Calif. The film follows Magpie as she is picked up by a Good Samaritan and taken to a local animal shelter, where she is adopted by a young boy and his family and begins a new life.  With a Pentax Q digital camera attached to her vest, Magpie documents many of the obstacles and threats that a homeless animal faces every day, all from a dog’s-eye view.  Magpie’s Story joins several other films in Pnetax’s Director’s Series of short films.

Pentax adds two films to ‘Director’s Series’

Pentax Ricoh Imaging Americas Corp., Denver, Colo., announced the addition of two digital short-length films and a “Behind the Scenes” look to its ‘Director’s Series,’ a collection of short films shot by photographers and videographers using various models of Pentax DSLRs and ILCs.

The first film, Abroad, documents surf film director John Lynch as he travels throughout Indonesia. Shot using the K-5 as well as a variety of Pentax lenses, the 15-minute film chronicles Lynch’s journey as he finds the answer to the question: “When does a tourist become a traveler?” Working with a group of fellow travelers and locals to bring much-needed desks and school supplies to the tsunami-ravaged island of Sumatra, Lynch used the K-5 to capture the metamorphosis of a tourist-turned-traveler as he develops a deep connection to the land and the local people he is helping. With its 1080p HD video capabilities and compact size for easy handling and shooting on the go, the K-5’s enhanced video capture features are evident throughout the film.

Also new to the ‘Director’s Series’ is The Wedding Speech, a digital short directed by Tony McNamara of Futuristic Films. Despite its brevity, The Wedding Speech delves into love, loss and the resilience of the human spirit—with a little guidance from some canine friends. Additionally, its “Behind the Scenes” counterpart joins the “Behind the Scenes” series, documenting the making of this film and the use of the Pentax K-01 camera and a variety of PENTAX lenses.

“DSLR and ILC cameras, with their lens versatility and compact size, are becoming the go-to device for video capture,” says John Carlson, senior manager of sales and marketing for Pentax. “Many of Pentax’ advanced camera features support photographers and videographers in their evolving digital imaging needs.”


Abroad, The Wedding Speech, and Behind the Scenes join several existing films in the ‘Director’s Series’, including The Letter and Uncle Jack. They can be viewed on the PENTAX YouTube channel at



PENTAX is a leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses. With new headquarters in Denver, Colorado, PENTAX RICOH IMAGING AMERICAS CORPORATION is a subsidiary of PENTAX RICOH IMAGING COMPANY, LTD. effective October 1, 2011. Additional details may be found here:



Pentax Ricoh offering K-5 silver special edition, featuring a Marc Newson-designed lens

Pentax K-5 Silver Special Edition

 Pentax Ricoh Americas Corp., Denver, Colo., launched the Pentax K-5 Silver Special Edition, available in a 1,500-piece limited edition. The package consists of the Pentax K-5 digital SLR camera body matched with the new, ultra-thin smc PENTAX-DA 40mm F2.8 XS lens, designed by industrial designer Marc Newson.

The K-5 Silver Special Edition package will be available in April 2012 for $1,599.95 USD and will be available exclusively through the Pentax Web Store and Ace Photo.

New Pentax ILC highlights design

Yes, Yellow is a designer color.

Pentax-Ricoh calls Marc Newson “one of the most acclaimed and influential contemporary designers” — and worked with him to develop its newest compact system camera, the K-01.

The company says the new camera is “another bold effort from the manufacturer that is known for pushing camera size, color, durability, and now, design, to the limit.”

Newson has designed furniture, bicycles, cars, aircraft, and yachts, Pentax adds. “The elimination of an optical viewfinder and SLR-style mirror gave Newson more freedom in designing the camera body.” He also worked on the 40mm F2.8 lens for the camera, which the company says is “the world’s thinnest interchangeable lens.”

The camera has a 16-megapixel APS-C sized CMOS sensor, 3-inch LCD, 1080p video capture,sensor-shift shake and dust reduction, and a burst rate of six frames per second.

It will sell for $750 body only, and $900 with the lens.

More information is here,

Pentax Ricoh debuts Optio VS20 with 20X zoom, vertical shutter release

Pentax Optio VS20

Pentax Optio VS20 with vertical shutter button

Pentax Ricoh Americas Corp., Denver, Colo., announced the Optio VS20 digital compact camera, featuring a high-power 20X optical zoom lens (28-560mm equivalent) and a second vertical shutter-release button with zoom lever for portrait-oriented shooting. A vertical shutter release and zoom lever give the Optio VS20 a unique feature typically found on DSLR cameras, which lends itself to added stability at long optical zooms, as well as comfortable grip for such images as portraits, high-rise buildings and architecture, monuments, trees, sports action, and panorama frames, the company says. The Optio VS20 even includes a vertical tripod socket for stabilized vertical support. A new Handheld Night Snap mode also is introduced to capture beautiful images with minimal blur and noise even in low light settings.The Optio VS20 has 16.0 megapixel CCD sensor with mechanical sensor shift Shake Reduction for stabilized, blur-free images even in low lighting, a large 3.0 inch LCD for easy image capture and review, auto picture mode that automatically chooses the best camera settings. triple shake reduction for sharp, blur-free images and video, and numerous scene modes.  The Optio VS20 will be available in noble black and brilliant white on for $249.95 in February 2012.

Exhibit space at 2012 PMA@CES nearly sold out, make plans now

PMA, The Worldwide Community of Imaging Associations reports The Venetian exhibit space allotted for 2012 PMA@CES is nearly sold out. Hotel space and flights are filling up fast, so PMA is encouraging photo retailers, photo labs, photographers, and online service providers to book travel arrangements now. The combined PMA, Digital Imaging Marketing Association (DIMA) and International CES imaging experience, Jan. 8-13, 2012, is shaping up to be the biggest imaging exhibition and conferences in U.S. history.

“We’re ecstatic over the number of imaging companies participating on the PMA side of the show as well as CES,” comments Jim Esp, executive director, PMA. “With DIMA and our traditional PMA programming, we’ve got a terrific lineup. We’re seeing strong registration numbers from our members as well.”

Pentax Ricoh, Liberty Synergistics, Lucidiom, Noritsu America and Tamrac are among the confirmed exhibitors in the PMA@CES TechZone, which will also feature imaging-specific pavilions from China and from Germany. Other imaging exhibitors at The Venetian include Black Rapid, Bowens International Ltd., Dot Line Corp., KIS Photo-Me, Marumi Optical Co. Ltd., Mediaclip Inc., Omega Brandess, Pioneer Photo Albums,, AAA Imaging Solutions, Altech Co, Ltd., Artsy Couture, GPI International Ltd., Matin International, and Think Tank Photo.

The 2012 International CES also features a robust array of digital imaging companies exhibiting in other areas of the show floor, including Canon, Casio, Fujifilm, JVC, Kodak, Nikon, Olympus, Panasonic, Samsung, Sigma, Sony, Tiffen and Vivitar.

PMA@CES will give attendees maximum exposure to all of the newest technology and products in the imaging/electronics world. With so much strong programming plus the ability to preview all of the new products and services offered by the exhibitors at both PMA and CES, the trip to Las Vegas becomes a terrific value.

“Virtually every PMA retailer has always had CES on their bucket list!” comments Kirk Sidley, PMA past president and member, Board of Directors. “Now they can take advantage of two great shows in Vegas at the same time and on one trip.”

Esp adds the outlook is bright for PMA-CES relationship, which is in the first year of a two-year agreement and will continue in 2013.

Pentax Ricoh gives three sites a makeover

Pentax Ricoh homepage

Pentax Ricoh homepage

Pentax Ricoh Imaging Americas Corp.,Denver, Colo., unveiled three websites, including two refreshed sites and one mobile. Each site is designed for easier search and navigation, and social and global interaction and sharing.

The main Pentax website offers an “Explore” section serving as a social media gateway to access and share social buzz, enhanced education and learning resources to help photographers get the shot, one-click access to Spanish translations of select content, and entire line of Pentax product offerings including ILC and compact cameras, lenses, accessories, sport optics including binoculars and scopes.

First introduced in 2007, the Webby Award winning Pentax Gallery  has grown to feature more than 55,000 images by 600 artists in 90 countries in four years. Major gallery renovations include faster navigation whether the search is by artist, camera or lens, regularly showcased artists featuring their images, profile and ‘What’s in their camera bag?’, featured collections displaying premier work in popular categories such as black and white, wildlife, portrait, landscape, etc., and discussions tools enabling gallery members to comment on and rate images.

Pentax launched its first mobile-ready site featuring a ‘Deal of the Week’ shopping specials from, a photo tip of the week fed from regular Pentax tweets #@pentaxian, and the latest posts from the content-rich page. The mobile site also has a dealer locator.

Ricoh establishes Pentax Ricoh Imaging Co. Ltd.

Ricoh Co. Ltd., Tokyo, Japan,  announces the establishment of Pentax Ricoh Imaging Co. from the Pentax Imaging Systems Business it acquired from Hoya Corp., effective Oct. 1. The company said, by forming the new company, “Ricoh will strive to further bolster consumer products and services, in addition to its existing digital camera business.”