PMA@CES exhibitor update

PMA@CES_horiz

PMA, The Worldwide Community of Imaging Associations reports The Venetian exhibit space allotted for 2012 PMA@CES will feature key exhibits in the digital output, camera and accessory space. The combined PMA, Digital Imaging Marketing Association (DIMA) and International CES imaging experience, Jan. 8-13, 2012, is shaping up to be the biggest imaging exhibition and conferences in U.S. history.

“Coupled with the array of digital imaging companies at other International CES venues, PMA@CES is shaping up to be the can’t-miss kick-off for 2012,” comments Jim Esp, executive director, PMA. “With DIMA and our traditional PMA programming, we’ve got a terrific lineup.”

Pentax Ricoh, Liberty Synergistics, Lucidiom, Noritsu America and Tamrac are among the confirmed exhibitors in the PMA@CES, which will also feature imaging-specific German and China pavilions. Other imaging exhibitors at The Venetian include AAA Imaging Solutions, ToCAD America, Inc., Black Rapid Inc., Bowens International, Dotline, KIS SA, Konica Minolta Business Solutions USA, Marumi Optical Co. Ltd., MediaClip Inc., Omega Brandess, Pioneer Photo Albums, Storefront.com, Altech Co. Ltd., Colorado Timberline, Gallery Blocks / Artsy Couture, GPI International, KVD Kleer Vu Deluxe, Matin Interational Co. Ltd., and Think Tank Photo.

The 2012 International CES also features a robust array of digital imaging companies exhibiting in other areas of the show floor, including Canon, Casio, Fujifilm, JVC, Kodak, Nikon, Olympus, Panasonic, Samsung, Sigma, Sony, Tiffen and Vivitar.

PMA@CES will give attendees maximum exposure to all of the newest technology and products in the imaging/electronics world.

Esp adds the outlook is bright for PMA-CES relationship, which is in the first year of a two-year agreement and will continue in 2013.

PMA and CES announce co-location at 2012 International CES

PMA@CESThe Photo Marketing Association International (PMA) today announced a partnership agreement with the Consumer Electronics Association (CEA), owner and producer of the International CES, to move the September 2011 PMA Convention and Trade Show (a.k.a. CliQ 2011) to co-locate at the 2012 International CES, scheduled for Jan. 10-13 in Las Vegas.

PMA@CES will offer industry-specific content and display products representing all aspects of digital imaging. PMA will also offer its well-known educational seminars, complementing and enhancing CES programming.

“PMA colocation with CES creates a great opportunity for our combined audiences to learn from each other, grow, and take full advantage of the integration and connectivity of personal content (in the form of digital photography) and home entertainment,” notes Ted Fox, executive director, PMA. “This convergence will expand with continued enhancements to camera phones and tablets.”

“This collaboration will significantly enhance the 2012 International CES’ digital imaging product offerings for our retail and other audiences,” says Gary Shapiro, president and CEO, CEA. “Technology is speeding the rapid convergence of digital photography and home entertainment systems. The breadth and scope of digital imaging product offerings that PMA will now bring to CES will complement and further expand CES’ extensive growth in this product category.”

According to Fox, “Our agreement [with CES] is an excellent example of two trade associations coming together to constructively and to proactively address challenges and provide new opportunities.”

The PMA@CES will be located at the Sands/Venetian, and will be sponsored by PMA. Companies interested in exhibiting should contact Melissa Aldrich or Jeff Frazine at 1-800-762-9287, +1-517-788-8100 (internationally). They can be reached by e-mail at maldrich@pmai.org or jfrazine@pmai.org.

PMA announces PMA 2011 will be Sept. 8-10, 2011

PMA2011 show logo new

Fall event kicks off key holiday promotional season for industry

PMA – The Worldwide Community of Imaging Associations, Jackson, Mich., announces the PMA 2011 Annual Convention and Trade Show will be Sept. 8-10, 2011, at the Las Vegas Convention Center, South Hall, Las Vegas, Nev. The PMA show is traditionally held in the first quarter, but changes in industry buying cycles and in technology developments made the new schedule advantageous.

“Based on input from key suppliers and trade groups, the PMA show is changing dates to better serve the photo industry,” says Ted Fox, executive director and CEO, PMA.

“Having the PMA 2011 show on the leading edge of the holiday season is the best opportunity to make critical buying decisions for the fourth quarter,” says Brian Wood, 2010-11 PMA International president.

“PMA member retailers and service providers can now use the largest annual photo imaging show and conference to find those new products and services that will make a holiday season successful,” explains Fox. “Also, world-class PMA convention education will provide the most up-to-date retail trends and market information.”

Fox notes today’s fast-paced business world means nimble retailers and service providers no longer need the long lead of a first-quarter event. Conversely, the fall show dates are ideal for those large chain stores that do place purchase orders long in advance.

“Fall makes great sense for the PMA show,” says Mike Worswick, co-owner of Wolfe’s Cameras, Camcorders & Computers, Topeka, Kan.; and president, Photographic Research Organization (PRO). “Specialty retailers are not ready to buy merchandise in February. Instead of viewing late spring products, retailers can nail down program details for holiday merchandise.”

“Most of our major vendors introduced new product lines twice each year, winter and fall,” says Richard Yagjian, executive vice president and COO, W.B. Hunt Co. Inc., Melrose, Mass. “A PMA annual show in the fall overcomes the problem of second-half product introductions coming to market without much fanfare. The industry would benefit.”

“The proximity of early September dates makes PMA 2011 the ideal kick-off for the holiday selling season,” says Fox. “The PMA show serves as the media showcase for the photo/imaging industry – generating thousands of blog posts, newspaper articles and YouTube videos – and moving the show to September highlights photography for the holidays. This includes new cameras and camcorders, but also the evolving photo publishing market, including photo books, cards, calendars and more.”

“From the independent specialty retailer’s point of view, I’m very pleased with this announcement,” says Brent Bowyer, executive director, Independent Photo Imagers (IPI), Henderson, Nev. “I welcome the opportunity to attend an early September educational event and trade show to be prepared for the huge holiday buying season. This is a fabulous idea.”

To build on the excitement of the photo/imaging category, the PMA 2011 show will be open to photo enthusiasts Saturday, Sept. 10.

“Our very successful Digital Life Expo, held each year in Australia, has shown the consumers’ appetite for hands-on photography experiences is considerable,” says Fox. “For the first time, enthusiast and hobbyist photographers can walk the show floor to see and to touch the latest cameras and imaging technology.”

PMA member associations — including the Digital Imaging Marketing Association (DIMA), Photo Imaging Education Association (PIEA), and Professional Picture Framers Association (PPFA) — will hold their customary conferences in conjunction with PMA 2011, Sept. 6-9.

Understanding the first-quarter time period is ideal for the school portrait and sports-and-event photo markets, PMA is considering a spring 2011 event for the Professional School Photographers Association International (PSPA) and Sports Photographers Association of America (SPAA). More details will be available after the leadership of these PMA member associations meet in the coming weeks.

“We are extremely confident PMA will fulfill our conference needs with a PSPA Convention co-locating with SPAA in the first-half of 2011,” says Ken Strawbridge, president, Strawbridge Studios and past president, PMA and PSPA. “I respect this decision, and think it will end up proving extremely positive for all segments of the photo imaging industry.”

“I give PMA a lot of credit for adapting its convention planning to its different segments of the industry,” says Tom Hayes, Visual Image Photography, Cedarburg, Wis. “We all have different buying cycles and varying convenient times to attend a convention. PMA recognizes this, and I am sure will fulfill all of our educational needs.”

Issues regarding future dates of international PMA events, that could be potentially affected by the change, like PMA Canada Expo, will be addressed at upcoming advisory committee meetings, according to Fox.

What’s hot right now? from PMA magazine

Jellyfish camera strap

Retailers found some of the hottest products on the PMA 2010 trade show floor – and shared them at the Hot Picks Session

May/June issue of PMA Magazine - Connecting the Imaging Communities

The trade show floor at PMA 2010 in Anaheim, Calif., was bursting with exciting, money-making products. Seeking out some of the very best was a team of photo retailers tasked with finding and sharing the hottest products being exhibited. They presented their selections at the PMA 2010 Retailer Hot Picks Session on the final day of the show, presented here from the May/June issue of PMA Magazine – Connecting the Imaging Communities.

Moderator Bill McCurry of McCurry Associates, Princeton, N.J., began the session with a pick of his own: PMA+, an affordable, ready-made email newsletter marketing program available to PMA members.

“If you don’t have time to do email newsletters, PMA+ has them ready for you,” McCurry said. “They are well written and well done. You can send something to your customers every month to remind them you exist, they should take pictures, and they should come to you. Take a look at it – but only if you want customers to keep coming back to you.”

Following McCurry was Mike Worswick of Wolfe’s Cameras, Computers & Camcorders, Topeka Kan.

“The coolest thing I saw was a gadget called a Magic Wand Scanner from VuPoint.” About the size of a pen, users simply drag the wand across an image to scan it.

“It writes to a micro SD card, and then you can dump that file as a JPEG or some other format into your computer. Lots of consumers have old photo albums with magnetic pages and pictures semi-glued inside,” Worswick noted. With the Magic Wand Scanner, users can scan those stuck prints without destroying them.

Better yet, he noted, retailers can offer that as a service. “For customers who have pictures they want digitized or restored that are in some ancient family scrapbook and don’t want to come out, [the Magic Wand offers] both a product and a service opportunity,” he said.

Alan Logue of Hutt Street Photos in Adelaide, South Australia, chose the Easy Controller software from Noritsu.

“Three years ago, I spent a quarter of a million dollars on a Noritsu lab. Easy Controller software gives me another one for about $2,000 to $3,000. This provides another workstation, where I can replicate a workflow and print on the same machine,” Logue said. “So, I can have my lab working, and I can be working on a separate workstation doing other things. I can process RAW files, and do color profiling and more color management than what I can do in the existing Noritsu software. For the price, I think it’s an absolute steal.”

Logue also made a second Hot Pick – this one chosen by Steve Olock of Dan’s Camera City, Allentown, Pa., as well: Grace Pearlescent Drylab Photo paper, a metallic-like inkjet paper from Mitsubishi, being presented by Southpoint Photo Imaging Supplies Inc.

“We print on Kodak Metallic Paper, but we cannot do anything bigger than 12 inches on our Noritsu,” Logue said. “We outsource our larger metallic paper work to another lab, but I’d like to bring that capability in-store. It would give us more bang for the buck, and quicker turnaround on metallic. This inkjet metallic paper from Mitsubishi is not 100 percent the same as [Kodak] Metallic, but it’s close – and with it, we can offer almost a 1-hour turnaround on 24-by-36 metallic serv-ice.”

The Tensador II semi-automatic canvas stretcher system won the vote of Phil Gresham, Fotofast, Brisbane, Queensland, Australia.

“If you do canvas, you know a lot of time is spent stretching it. [The Tensador II] is such an easy and fast way of stretching canvas and, more important, stretching it evenly, so there are no wrinkles,” Gresham said. “It has just the right tension on it, and it’s so simple. It’s pretty cool; we’ll be ordering one of these.”

Tim Jones of Perfect Prints, Hobart, Tasmania, Australia, selected the SteadePod from Cameron Products/West Coast Corp. To achieve a steady shot without a tri-pod or monopod, users simply attach it to a still or video camera, extend and anchor the foot pad, and pull to create a small amount of tension in the cable.

Jones summed up the SteadePod in two words: “Unique and profitable.”

Chosen by Gaby Mullinax of Fullerton Photographics Inc., Fullerton, Calif., as well as Bob Sager of Bob’s Camera and Video, Barre, Vt., and Allen Showalter of King Photo/Showalter Imaging Group, Harrisonburg, Va., were plug-ins from Topaz Labs.

“Topaz Labs has a plug-in for lots of different programs, such as Adobe Elements, Photoshop, Lightroom, Aperture, and iPhoto,” Sager said. “It does things such as creative exposure adjustment, artwork, removes noise, sharpening, image extraction, and more. The demo was very impressive: you can do some-thing in 30 seconds that previously took 15 minutes.”

Showalter added plug-ins for both Mac and PC are on the same disc, and the whole suite is available for $129.

Photographers can thwart would-be camera thieves with Sun Sniper, chosen by Martin Wagner, Ringfoto GmbH & Co. Alfo Mktg KG, Fürth, Germany.

“It’s very easy to use this strap, and it has steel bound into it. You can’t cut it away or your knife would be damaged. It’s a very cool product – very fast and helpful for photogra-phers,” Wagner said.

Chris Lydle of Chris’ Camera Center and Digital Photo, Aiken, S.C., selected the To-CAD America Sunpak Ringlight.

“I love to sell ring lights because they’re profitable, but they are a pain in the neck to synchronize with the camera to make them fit the lens,” Lyle says. “This one doesn’t have to synchronize because it’s continuous, and it’s mounted on a snake so it doesn’t have to be mounted on a particular lens.”

Although he was unable to attend the session, Brian Noble of Noble’s Camera Shops, Hingham, Mass., chose FotoFusion software from LumaPix. FotoFusion Enhanced is an image layout environment de-signed for experienced scrapbookers and pho-tography enthusiasts, including artwork from leading scrapbooking companies. FotoFusion Extreme is an image layout environment allowing pros to create elegant and impressive wedding albums in minutes.

Frequent traveler Catharina Schorcht from Foto Schorcht GmbH, Gütersloh, Germa-ny, found a product that would make her life easier: the Universal Charger from PIXO Germany. “I picked it because you can charge all your batteries with your laptop or flat screen television,” Schorcht said. “When you travel a lot, it’s a great thing to take with you all the time.”

Mark Comon of Paul’s Photo Inc., Torrance, Calif., selected two products as his Hot Picks. First was the LowePro Passport Sling bag, which Comon said is “cool for a small DSLR outfit. It’s great for the family photographer, for the traveler, or for mom. It’s a different look – neat, easy, and fun.”

Along with Brian Ainsworth of Photos Ar’ Nice Inc., Gainesville, Fla., Comon also chose Hoodman Photo Frames. These frames aren’t for displaying prints, but for eyeglasses. Designed for spectacle-wearing photographers, these glasses have frames that flip up – so the photographer can lift the lens of the shooting eye and leave the lens down for the tracking eye. Hoodman Photo Frames come with clear glass that can be replaced with prescription lenses by the user’s optometrist.

Professional photographers who shoot with a Nikon will appreciate the selection of Martin Škoda, Centrum FotoŠkoda, Praha, Czech Republic: the Unleashed Barcode Edition from foolography GmbH.

“This is a module you can add to your Nikon camera. It can be synchronized with your barcode scanner, so you can scan the number, and the barcode will be stitched to the photo,” Skoda said. The Unleashed module connects wirelessly to a Bluetooth barcode reader; and whenever a barcode is scanned, it will be added to the EXIF data of all the following photos, until the next barcode is read. No computer and no cables are necessary, so it can be operated from a dis-tance.

Although Mark Oliver from Adanac Images, St. Mary’s, Ontario, Canada, was unable to attend the session, he chose Snapizzi as his Hot Pick. Snapizzi is a web-based business platform for school, sports, and event photo-graphers. It optimizes workflow, helps photographers grow their businesses, and provides extensive tracking and reports. Oliv-er particularly appreciated cost-effective options for online ordering.

Appealing to several retailers was the iaPeel printable skin for iPhones and similar gadgets – it got the vote of Michael St. Germain, Concord Camera Store, Concord, N.H.; Gabe Cano, Specialty Color Services, Santa Barbara, Calif.; Phil Rigby, Spectrum Imaging, Newcastle Upon Tyne, United Kingdom; and Paul Boniface, Scone Digital Imaging, Scone, New South Wales, Australia.

“There are several means of putting a skin on a phone or [gaming device]. What’s good about the iaPeel, though, is it has alignment tabs: tiny little fold-up bits of paper allowing it to go on straight and without a bubble,” Rigby said. “I think it’s cool. I’m taking some home, and I’m going to be selling them [right away]. I’m looking forward to it.”

Boniface added, “The iaPeel is a great thing to have on the counter. It will sell itself.”

Although Cano was among those who chose the iaPeel, he also presented two other products as his Hot Picks. One was the unique straps from Riley G Strapworks, a company that makes camera straps from leather car seats. Cano displayed straps made from seats of a Porsche and a Mercedes.

“They’re handmade, and they’re so beautiful,” Cano said. “We’re definitely going to be carrying these – they are right up our alley.”

Cano also chose sterling silver photo gifts from Planet Jill – products compelling enough to convince Cano to finally enter the photo gifting business.

“We’ve been very hesitant about photo gifting, because we hadn’t found anything that pulled our heartstrings – until yesterday, when we discovered the Planet Jill booth,” he said. “They have several different sterling silver photo gifts: jewelry, paper weights, and lots of guy stuff. They provide beautiful packaging for you. They’re very high quality.”

Jochen Strasser, Foto-Partner Strasser GmbH, Hamburg, Germany, and Margaret Remy, Quick Prints, Meridian, Miss., both named the Frame Wizard from Facecake as their Hot Pick. The Frame Wizard digital frame adds motion to a still image.

“I was flying down the aisle and I stopped dead still when I passed this booth,” Remy said. “There was a picture that was snowing. There were leaves falling in an autumn pic-ture. The software makes this digital frame recognize what’s in the picture. Babies will blink their eyes. The waves move in the ocean. You can customize it with mattes, and it works with numerous media and file types. It comes in 8 or 15 inches; and it’s a classy, very nice, high-end frame.”

The Zipshot Tripod from Tamrac caught the eye of Bill Eklund, Sharp One Hour Photo, Eau Claire, Wis. The Zipshot is only 15 inches long when folded, and weighs just 11 ounces. When opened, it “zips” into a 44-inch tripod.

“This is so cool, but you have to demonstrate it to your customers,” Eklund said. “It holds about 3 pounds and it’s great for a backpacker, but the neat thing is the demonstration. Once you show this to people, they’re going to buy it – and it has a good margin.”

Paul Atkins of Atkins Technicolour, Kent Town, South Australia, selected the Ecce Terram book design software. “I’ve never before seen photo book software that offers collaboration of five or six people at once. You can be online working in your book, and your friends can get on there too, at their same time,” Atkins said. “There’s a quick design wizard, and a fantastic template selection. If you want to pull out the clip art and just have very basic templates, you can do that as well.”

Particularly appealing to female photographers is the R-Strap from Black Rapid, named a Hot Pick by Lisa Otto of Banff Photography Foto Source, Banff, Alberta, Canada. The R-Strap crosses the torso in a manner comfortable for women – unlike many other straps, Otto said.

Caroll Ross of Foto Source (Reid’s), White Rock, British Columbia, Canada, selected photo wallpaper from HP.

“You can place photos on walls where they could not go before. We do a lot of wide for-mat printing now, and we have several artists in our town who would want their artwork on the wallpaper in their homes,” she said.

Catherine Logue of Hutt Street Photos, Adelaide, South Australia, chose web design from Dakis. “It’s seamless. I’m delighted with them,” she said. “They are going to do our photo store website, as well as the website for the training school I run.”

The Jellyfish Strap from Delkin Devices was the Hot Pick from Paul Comon of Paul’s Photo Inc., Torrance, Calif.

“It’s three straps attach to a floating ball so, if you drop it, it won’t sink. It’s ideal for cam-eras and water. It has a wrist strap that clips off, and you can put your underwater camera on another strap or in the waterproof pocket. You can also put your money, cell phone, and all kinds of other things into the pocket,” Comon said. “This is a very fun product to sell – and it even has a bottle opener in it.”

Peter Michael of Michaels Camera Video Digital, Melbourne, Victoria, Australia, chose PMA+ and membership in Independent Photo Imagers (IPI) as his Hot Picks.

“We sell cameras mainly, but our services and our lab are what we want to concentrate on – so I joined IPI yesterday. There are lots and lots of benefits, as well as discounts and networking,” he said. “We also joined the PMA+ program. We want to get the maxi-mum output for the least work; and with PMA+, the work is done already. It’s very simple to use.”

The Hot Picks

• PMA+, PMA, chosen by Bill McCurry, McCurry Associates; and Peter Michael, Michaels Camera & Video.

• Independent Photo Imagers (IPI), chosen by Peter Michael.

• Magic Wand, VuPoint Solutions, chosen by Mike Worswick, Wolfe’s Cameras, Camcorders & Computers.

• Easy Controller, Noritsu, chosen by Alan Logue, Hutt Street Photos.

• Grace Pearlescent Drylab Photo paper from Mitsubishi Imaging, exhibited by Southpoint Photo Imaging Supplies, chosen by Alan Logue and Steve Olock, Dan’s Camera City.

Tensador II, chosen by Phil Gresham, Fotofast.

• SteadePod, Cameron Products/West Coast Corp., chosen by Tim Jones, Perfect Prints.

• Plug-ins for image editing software, Topaz Labs, chosen by Gaby Mullinax, Fullerton Photographics Inc.; Bob Sager, Bob’s Camera and Video; and Allen Showalter, King Photo/Showalter Imaging Group.

Sun Sniper Steel camera strap, chosen by Martin Wagner, Ringfoto GmbH & Co. Alfo Mktg KG.

ToCAD Sunpak Ring Light, chosen by Chris Lydle, Chris’ Camera Center and Digital Photo.

• FotoFusion software, LumaPix, chosen by Brian Noble, Noble’s Camera Shops.

• Universal Charger, PIXO Germany, chosen by Catharina Schorcht, Foto Schorcht GmbH.

LowePro Passport Sling bag, chosen by Mark Comon, Paul’s Photo Inc.

Hoodman USA PhotoFrames, chosen by Mark Comon and Brian Ainsworth, Photos Ar’ Nice.

• Unleashed Barcode Edition, foolography, chosen by Martin Škoda, Centrum Foto-Škoda.

Snapizzi, chosen by Mark Oliver, Adanac Images of Ontario Ltd.

iaPeel , chosen by Michael St. Germain, Concord Camera Store; Gabe Cano, Specialty Color Services; Phil Rigby, Spectrum Imaging; and Paul Boniface, Scone Digital Imaging.

• Leather camera straps, Riley G Strapworks, chosen by Gabe Cano.

• Sterling silver photo gifting items, Planet Jill, chosen by Gabe Cano.

• Zipshot Tripod, Tamrac, chosen by Bill Eklund, Sharp One Hour Photo; and Tor Weatherstone, Scandinavian Photo Consult.

• Photo book design software, Ecce Terram, chosen by Paul Atkins, Atkins Technicolour.

• Frame Wizard, Facecake, chosen by Jochen Strasser, Foto Partner Strasser GmbH; and Margaret Remy, Quick Prints.

• R-Strap, Black Rapid, chosen by Lisa Otto, Banff Photography Foto Source.

• Custom printed wallpaper, HP, chosen by Caroll Ross, Foto Source (Reid’s).

• Website design, Dakis, chosen by Catherine Logue, Hutt Street Photos.

• Jellyfish strap, Delkin Devices, chosen by Paul Comon, Paul’s Photo Inc.

April issue of PMA magazine is now online

PMA magazine's April issue features PMA 2010 coverage
PMA magazine's April issue features PMA 2010 coverage

PMA magazine's April issue features PMA 2010 coverage

The April issue of PMA Magazine – Connecting the Imaging Communities is now available in an interactive format.

The browser-based digital edition preserves the publication’s layout, as well as includes hyperlinks and search features. Readers can share and print individual articles, as well as download a PDF for offline reading. Clicking on an article’s headline brings up a new window where users can post articles to social networking sites, email, print a text version, and translate the text into five languages.

Here are the highlights:

In Memoriam: Donald W. Becker – PMA Hall of Fame member passes away at 85.

Newsline – The winners are…

Parting Shot – Viewpoints from the PMA 2010 show floor.

PMA 2010 — Annual photo show has successful Southern California event.

Association Leadership – New PMA officers for the 2010-2011 term.

Presidential Profile: Brian Wood – Dedicated to the independent retailer, PMA president Brian Wood sees opportunity to ahead.

Bringing out the best – DIMA 2010 sessions provide relevant advice for success in the imaging industry today.

Shooting it out – DIMA names winners of photo printer and kiosk shootouts

The best innovations – 2010 DIMA Innovative Digital Product Award winners announced

PSPA 2010 means business – Annual conference offers ideas through sessions, tour and networking.

PPFA 2010 highlights custom framing techniques – Annual conference features advanced technique workshops and networking events.

Sports spectacular – SPAA 2010 conference brings sports and event photography to new heights.

It’s official – PMA 2010 official business sessions cover opportunities, retail superstars and Twitter.

Member Advantage — New business insurance for pro photographers available through PMA.

Marketplace

Guy Kawasaki PMA 2010 Official Business Session now on PMA TV

Guy Kawasaki at PMA 2010
Guy Kawasaki at PMA 2010

Guy Kawasaki explains how to use Twitter as a weapon at PMA 2010.

If you missed Guy Kawasaki’s PMA 2010 Official Business Session on using Twitter as a marketing tool, or if you just want to relive it, here’s your chance. In this session, now available on PMA TV (for PMA members only), Kawasaki, the former Apple Inc. evangelist-turned-entrepreneur, provides a step-by-step walkthrough on effectively using Twitter as a tool for finding and for communicating with customers. He shows specifically how a marketer could use Twitter to monitor their own brands and those of their competitors, to engage in dialog, to sell products directly to customers, to support customers and to prospect for new customers. He also explains how to gain new followers by finding good content and using automated tools for broadening exposure.

You can also listen to an interview with Kawasaki on using Twitter, available now on the DIMAcast.

Quezon City man wins $10,000 PMA 2010 Parting Shot grand prize

Johnson Mui

Johnson Mui

Prize winner Johnson Mui of Vet Specialists, flanked by Brian Wood (left), PMA 2010-11 president, and Rainer Th. Schorcht, PMA 2009-2010 president.

Johnson Mui, Vet Specialists Inc., Quezon City, Philippines, was the $10,000 grand prize drawing winner at the PMA 2010 Parting Shot Reception held Feb. 23 at the Palm Court of the Anaheim Convention Center, Anaheim, Calif.

HP introduces five compact cameras and three camcorders at PMA 2010

HP CW450

HP expands touch-enabled devices to cameras and camcorders

HP Co., Palo Alto, Calif.,  introduced five compact digital cameras and three camcorders with features such as LCD displays, up to 5X optical zoom and fashionable colors. The cameras and camcorders come in slim, lightweight designs at prices ranging from $99 to $199. They are expected to be available this spring at select retailers. Adding to its growing portfolio of touch-enabled notebooks and desktops, HP now features LCD touchscreen displays on select cameras and camcorders, as well as offering a new HP-influence UI.

HP CW450

HPCW450

“HP is giving consumers a better way to interact with point-and-shoot cameras by offering models with advanced features at a great value,” says Mark Ostendorf, manager, Business Development, Personal Systems Group, HP. “Entry-level consumers will love the HP CW series while customers who want a premium experience will enjoy the touch interface of the HP CW450t or PW460t and two of our new camcorders.”

The premium HP CW450t and HP PW460t point-and-shoot digital cameras feature 2.7-inch and 3-inch LCD touchscreen displays, respectively, and a newly designed touch interface for viewing photos with the simple swipe of a finger. Both have 4X optical zoom and support up to 32-gigabyte (GB) SD/SDHC memory. They power up rapidly and minimize the time between taking shots.

The CW450t is available in two colors – blue and merlot – and priced at $109. The PW460t is available in pink and charcoal gray and priced at $149.

HP V5061u touchscreen camcorder

HP V5061u touchscreen camcorder

The latest HP touchscreen digital camcorders – the V5061u and V5560u – feature large 3-inch LCD touchscreen displays, 1,080p HD recording and motion-detection capabilities. Additionally, the V5560u features 5X optical zoom and a lithium-ion battery. The V5061u provides a dual SD/SDHC memory card for plenty of room to record, and an option to install AA batteries if the lithium-ion battery is not charged. The V5560u and V5061u are priced at $199 and $169, respectively.

Ideal for on-the-go amateur photographers, the HP CW450 point-and-shoot digital camera features a 2.7-inch LCD display with 4X optical zoom. Slim and lightweight, it fits comfortably in the user’s hand. Available in black or red, it is priced at $99. With a lithium-ion battery making it slim enough to fit easily into a shirt pocket, the HP SW450 point-and-shoot digital camera features a 2.7-inch LCD display and 4X optical zoom. It comes in turquoise or red and is priced at $129.

The HP PW550z point-and-shoot digital camera features 5X optical zoom and a wide-angle lens in addition to a 2.7-inch LCD display and lithium-ion battery. It is available in black or plum and priced at $149. The HP V1020h digital camcorder features 720p HD recording and a rechargeable lithium-ion battery, all packaged in a lightweight, slim design. It also includes a USB connector for easy video uploading to social networking and video sites via a notebook or desktop PC. The HP V1020h is priced at $109 and expected to be available this summer at select retailers.

Interface improvements include a high color contrast to help ensure better visibility of menus and a choice of more than 25 scene modes to help ensure photos are of the highest quality. When choosing a scene mode, the display shows two images – how the photo will look in auto mode and how it will look in the selected scene mode. For example, choosing “snow” mode during a ski trip can transform overly bright, washed-out photos into vibrant depictions of the snowcapped mountains.

Fujifilm launches business builders program for photo businesses

Fujifilm North America Corp., Valhalla, N.Y., announced the launch of Fujifilm Business Builders, a free program designed to help photo businesses generate increased profitability. The program is open to current Fujifilm business partners and to businesses specializing in the printing of photos and photo specialty items. Fujifilm Business Builders provides access to a variety of financial calculators and decision-making tools, profit-generating techniques, webinars on important industry topics, and actionable market research to help tap the growth opportunities in the photo printing businesses. To help launch Business Builders, Fujifilm will host a contest giveaway at booth #3101 during PMA 2010, which starts this weekend at the Anaheim Convention Center in Anaheim, California.

“Fujifilm understands that our growth is directly tied to the success of our customers’ businesses. Fujifilm Business Builders provides access to our industry expertise, and resources so that our customers can take full advantage of the emerging growth opportunities in the photo industry,” said Joellyn Gray, director, customer marketing, Imaging Division, Fujifilm North America Corporation. “By maintaining an active dialogue with our current and prospective customers, we are able to help meet their business needs in a more personal and proactive way.”

The Fujifilm Business Builders program will offer a variety of free informational resources at its website, including:

• Financial tools, such as ROI calculators to evaluate business investments;

• Educational webinars on strategic topics such as making the decision to move from wet to dry technology and optimizing marketing strategies;

• Research insights into market trends and shifts;

• Notification of special pricing programs.

Fujifilm’s Business Builders site is now live. Qualified businesses can sign up for the free program by going to or by calling 877-845-1608. To help kick off the Fujifilm Business Builders launch, a $5,000 drawing will be held at PMA 2010 at Fujifilm booth #3101. The prize is intended to help photofinishers grow their success through the purchase of Fujifilm equipment or consumables, internet marketing and local advertising, store merchandising and more.

The February issue of PMA magazine is online

The February, 2010, edition of PMA magazine

The February issue of PMA Magazine – Connecting the Imaging Communities is now available in an interactive format.

The browser-based digital edition preserves the publication’s layout, as well as includes hyperlinks and search features. Readers can share and print individual articles, as well as download a PDF for offline reading. Clicking on an article’s headline brings up a new window where users can post articles to social networking sites, email, print a text version, and translate the text into five languages.

The February, 2010, edition of PMA magazine

Among the highlights:

Connections

Newsline Read about news, trends, and the latest PMA Marketing Research in “Data Watch.”

ViewPointMichele Cardello of Albums Inc. provides perspective on the disturbing trend of vanishing wedding albums.

ViewPointAlejandro Cerutti of Onlinephotofix offers tips for making photo restoration a profitable service.

Parting shot PMA Executive Director Ted Fox discusses the importance of innovation in the photo imaging industry.

Business & Marketing

Achievements recognized Brenton Watkins is the PMA Australia Young Achiever award winner. Plus, plans are announced for the Canada Young Imager Award.

Interview: Fujifilm – PMA magazine talks to the leadership of the new Fujifilm North America organization about changing technologies and markets.

Foto Horst – Austrian photo dealer bases success on top prices, expertise, and internet sales.

Better business – Trend analyst Laura Heller discusses steps to stay in the photo retail business.

Trends & Technology

Greening a businessLabs take steps to do the right thing for the environment.

PMA 2010

Connect. Energize. Succeed – The PMA 2010 Show Guide

DIMA 2010 Innovative sessions designed to educate and inspire.

PIEA 2010 – Photo Safari, Evening with an Artist, among favorite returning topics for educator group.

SPAA 2010 Sports and event photographers conference will deliver a mix of business and photography sessions, plus hands-on sessions.

PSPA 2010 – Highlights of annual meeting of school portrait studios include facility tour and panel discussions.

PPFA 2010 – Custom framing conference offers killer keys and marketing moxie.

Flip it upside down – You’ll “flip” for PMA 2010 Official Business Session speaker Peter Sheahan and his panel of industry retailers.

Be a retail superstar – PMA 2010 Official Business Session speaker George Whalin explains how independents achieve stratospheric success.

How Tweet it is Think Twitter marketing is a waste of time? PMA 2010 Official Business Session speaker Guy Kawasaki wants to change your mind.