Fujifilm North America Corp., Valhalla, N.Y., partnered with Walmart Stores Inc. at its newly-rebuilt supercenter store in Joplin, Missouri, as it kicked-off a week-long grand opening celebration. This past spring, a Walmart store in Joplin was destroyed by a devastating tornado sweeping through the area, taking out nearly 8,000 buildings, according to some reports. During the week-long grand re-opening celebration events, Fujifilm offered to restore damaged photographs and to have new family portraits taken, free of charge.
“Fujifilm had a unique opportunity to help the people of Joplin as they rebuild their community and their lives by restoring damaged images and taking new family portraits to replace the ones that were lost in the tornado,” says Manny Almeida, vice president and general manager, Imaging and Electronic Imaging Divisions, Fujfilm North America Corp. “While we may never be able to fully replace what was lost to these families, we are hopeful that our efforts will help them to create new memories that capture the joy and strength that make the Joplin community special.”
At the new Walmart supercenter, Fujifilm provided a large photography studio and restoration center that had several areas for taking new family portraits, restoring damaged images and showcasing photo books, cards and other photo gift products. In total, Fujifilm took nearly 300 new family portraits, and restored personal photos for approximately 250 families.