Zookbinders revamps customer service, loyalty program

Zookbinders Inc., Deerfield, Ill., revamped its customer service approach with initiatives that make doing business easier and more profitable for professional photographers. The company’s renewed commitment to service excellence includes formation of The Zookbinders Customer Advisory Board and introduction of its customer-loyalty program, Zook Rewards.

“We got pre-occupied with workflow innovation and improvement the last few years, and partially lost sight of our commitment to customer service,” admits Mark Zucker, CEO and founder. “Walking around our offices, I heard our colleagues explaining why we couldn’t do certain things, when we should be talking about how we can provide solutions. We’ve worked hard for 16 years to garner a reputation for high quality products and service, but our service had room for an upgrade.”

The Zookbinders Customer Advisory Board meets formally on a quarterly basis and provides constant feedback on how the company can reduce pain points and be a better business partner. The company now offers online Live Chat (8 a.m. to 8 p.m. CT Monday-Friday) and new flat-rate shipping fee of $16 anywhere in the United States via FedEx Ground. For an additional $5, the album company drop-ships the order directly to the customer and sends the paperwork to the photographer.

The new points-for-purchases Customer Loyalty Program launches in the second quarter of 2012 with rewards such as free shipping, free samples, free product upgrades and free design services.

Zookbinders folds printed panoramas

Zookbinders introduced a folded panorama option for its Zook Book album that “prevents designs from falling in the gutter.”

Zookbinders will print a pano across the page.

The folded option is available for Zook Books up to 12 by 12 inches. Zook Books feature glove leather, gilded page edges, and rounded corners.

The Chicago-based company is also offering “elegant album design services” through its zookie pro service, for an average cost of $80 per album.


Zookbinders enhances zookie pro photographer album service

Zook Book with Contempo album design style by zookie pro

Zookbinders, Deerfield, Ill., said it has enhanced its zookie pro album service, offering two new album styles: Contempo and Classic Design Styles. The company says Contempo is an upbeat style incorporating graphic effects, textured backgrounds and unique placement of images, while Classic style offers clean lines and warm color accents.

Free webinar aimed at wedding photographers

Zookbinders website

If you shoot weddings, and are interested in finding out what brides want, and how to deliver it, then you’ll need to register now for a Tuesday free webinar being offered by Zookbinders, Chicago, Ill. According to the webinar organizers, you’ll learn what brides say they really want, why dreading album design is a thing of the past, and how to increase sales while sleeping.

Zookbinders is a provider of presentation solutions including zookie pro, the Zook Book panorama-style album, and others. zookie pro, the company says, is for photographers who dread album design and sales, providing album design, printing, binding and an online shopping cart.

The Tuesday webinar begins at noon CDT, but you need to register today here.

Those in the area may want to attend an open house at the company’s offices, a combination “What brides want/zookie pro launch/facility tour” on either April 26 or 27. Again, it’s free, but you have to preregister by the 21st.

Zookbinders launches affordable, high-end Lustre Book

Zookbinders, Deerfield, Ill., introduced The Lustre Book, offering both premium album features and cost-saving photo book features. The Lustre Book is distinguished by gorgeous silver halide photographic paper with a lustre finish, lay-flat pages lacquer coated for added protection, and custom leather and wraparound photo covers at an affordable price.

The Lustre Book offers silver halide photographic paper with a lustre finish on pages that lie flat and a choice of premium leather covers or standard wraparound photo cover.  The hallmark of The Lustre Book is the superior finish and craftsmanship of the pages. Panoramic spreads lie flat in showcase style thanks to 30 pt. page thickness in the larger books and 24 pt. in the smaller replica books. The design possibilities are limitless with 4 custom cover options, 4 leather styles, 30 leather colors, and more than a dozen sizes ranging from 8-by-8 to 12-by-12 for main books and 4-by-4 to 9-by-6 for companion books.